The posting benchmark
The Holland Sentinel on Facebook, beside its peers
How The Holland Sentinel's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 10k to 100k followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- Under 100k
Within United States
The Holland Sentinel: 16 a day
Median in United States: at least 26.6 a day
That is 10.6 fewer a day than the median in United States.
Place the dots by
The Holland Sentinel, United States
26thof 67
Rank among its peers, highest first, posts a day
The Holland Sentinel posted 16 times a day to Facebook. The median of its 66 peers: 14.
Peers: 66 news publishers in the United States with 10k to 100k followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
The Holland Sentinel beside 66 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 16 | 26th of 67 | 14 |
| Photos and video | 43% | 25th of 67 | 16% |
| Evening posts | Not counted | No rank | 22% |
| Weekend day | Not counted | No rank | 69% |
| Engagement per post | 3 | 32nd of 67 | 3 |
| Engagement a day | 372 | 33rd of 67 | 351 |
| Engagement per 1,000 followers | 0.088 | 36th of 67 | 0.095 |
| Comments per post | 4.2 | 37th of 67 | 5 |
| Comments a day | 67 | 33rd of 67 | 64 |
What it would take
At or above the median of its peers on posts a day
The Holland Sentinel posts at or above the median of its peers: 16 a day, against their 14.
In posts, measure by measure
- At or above the median of its peers on posts a day and photos and video.
- No local-time figure for evening posts and a weekend day.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
The Holland Sentinel's posts drew 67 comments a day, 1.1 times the median of its peers.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Holland Sentinel's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How The Holland Sentinel posted, beside its peers
Posts each day
- The Holland Sentinel
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | The Holland Sentinel | Median of its peers |
|---|---|---|
| Monday 29 June | 16 | 15 |
| Tuesday 30 June | 20 | 18 |
| Wednesday 1 July | 20 | 19 |
| Thursday 2 July | 21 | 18 |
| Friday 3 July | 19 | 16 |
| Saturday 4 July | 10 | 10 |
| Sunday 5 July | 6 | 7 |
| Monday 6 July | 16 | 15 |
| Tuesday 7 July | 20 | 16 |
| Wednesday 8 July | 20 | 17.5 |
| Thursday 9 July | 20 | 17 |
| Friday 10 July | 20 | 16 |
| Saturday 11 July | 10 | 10 |
| Sunday 12 July | 6 | 9 |
| Monday 13 July | 15 | 14.5 |
| Tuesday 14 July | 20 | 17 |
| Wednesday 15 July | 19 | 16.5 |
| Thursday 16 July | 20 | 16.5 |
| Friday 17 July | 20 | 17 |
| Saturday 18 July | 10 | 11 |
| Sunday 19 July | 6 | 8 |
| Monday 20 July | 17 | 13 |
| Tuesday 21 July | 21 | 16.5 |
| Wednesday 22 July | 20 | 17 |
| Thursday 23 July | 20 | 18.5 |
| Friday 24 July | 21 | 17 |
| Saturday 25 July | 10 | 12.5 |
| Sunday 26 July | 6 | 8 |
| Monday 27 July | 17 | 15 |
| Tuesday 28 July | 20 | 16 |
| Wednesday 29 July | 19 | 17 |
| Thursday 30 July | 20 | 16 |
| Friday 31 July | 20 | 16 |
| Saturday 1 August | 10 | 11 |
| Sunday 2 August | 6 | 9 |
| Monday 3 August | 15 | 14.5 |
| Tuesday 4 August | 20 | 15.5 |
| Wednesday 5 August | 23 | 18.5 |
| Thursday 6 August | 21 | 16 |
| Friday 7 August | 20 | 17 |
| Saturday 8 August | 10 | 14 |
| Sunday 9 August | 6 | 7 |
| Monday 10 August | 16 | 13.5 |
| Tuesday 11 August | 20 | 16 |
| Wednesday 12 August | 22 | 18.5 |
| Thursday 13 August | 19 | 16.5 |
| Friday 14 August | 20 | 16 |
| Saturday 15 August | 9 | 11 |
| Sunday 16 August | 5 | 8.5 |
| Monday 17 August | 15 | 15 |
| Tuesday 18 August | 19 | 15.5 |
| Wednesday 19 August | 19 | 16.5 |
| Thursday 20 August | 19 | 17.5 |
| Friday 21 August | 21 | 16 |
| Saturday 22 August | 12 | 13 |
| Sunday 23 August | 6 | 8 |
| Monday 24 August | 16 | 15 |
| Tuesday 25 August | 19 | 16 |
| Wednesday 26 August | 22 | 18 |
| Thursday 27 August | 19 | 15.5 |
| Friday 28 August | 19 | 16 |
| Saturday 29 August | 10 | 14 |
| Sunday 30 August | 6 | 8.5 |
| Monday 31 August | 16 | 15 |
| Tuesday 1 September | 20 | 16 |
| Wednesday 2 September | 19 | 17.5 |
| Thursday 3 September | 20 | 17 |
| Friday 4 September | 19 | 17 |
| Saturday 5 September | 11 | 15 |
| Sunday 6 September | 7 | 7.5 |
| Monday 7 September | 14 | 12.5 |
| Tuesday 8 September | 16 | 14 |
| Wednesday 9 September | 19 | 18.5 |
| Thursday 10 September | 20 | 17.5 |
| Friday 11 September | 21 | 19.5 |
| Saturday 12 September | 11 | 15 |
| Sunday 13 September | 7 | 7 |
| Monday 14 September | 16 | 14.5 |
| Tuesday 15 September | 19 | 16.5 |
| Wednesday 16 September | 20 | 19 |
| Thursday 17 September | 19 | 20 |
| Friday 18 September | 20 | 19.5 |
| Saturday 19 September | 10 | 16.5 |
| Sunday 20 September | 8 | 12.5 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | The Holland Sentinel | Its peers, median |
|---|---|---|
| Photo | 35% | 15% |
| Video or reel | 7% | 1% |
| Album | 1% | 0% |
| Link | 57% | 83% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Median of its peers, 18:00 to midnight: 22%
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
The Holland Sentinel's peers are 66 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.
The peers
Its 66 peers, A to Z
- Alexandria Echo PressUnited States
- Arkansas Democrat-GazetteUnited States
- Beaumont EnterpriseUnited States
- Bemidji PioneerUnited States
- Brainerd DispatchUnited States
- Camden NewsUnited States
- Connect SavannahUnited States
- CT InsiderUnited States
- Daily BreezeUnited States
- Daily CameraUnited States
- Daily PressUnited States
- Dawson County NewsUnited States
- Delaware County Daily TimesUnited States
- Duluth News TribuneUnited States
- El Dorado News-TimesUnited States
- Forsyth County NewsUnited States
- Grand Forks HeraldUnited States
- Greensboro News & RecordUnited States
- Greenwich TimeUnited States
- Herald Times ReporterUnited States
- InForum / The Forum of Fargo-MoorheadUnited States
- Inland Valley Daily BulletinUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- Manistee News AdvocateUnited States
- Marin Independent JournalUnited States
- Marshfield News-HeraldUnited States
- Mitchell RepublicUnited States
- New Haven RegisterUnited States
- News TribuneUnited States
- Northwest Arkansas Democrat-GazetteUnited States
- Oshkosh NorthwesternUnited States
- Park Rapids EnterpriseUnited States
- Pasadena Star-NewsUnited States
- Post BulletinUnited States
- Redlands Daily FactsUnited States
- San Gabriel Valley TribuneUnited States
- Santa Cruz SentinelUnited States
- Springfield News-SunUnited States
- Stamford AdvocateUnited States
- Stevens Point JournalUnited States
- Texarkana GazetteUnited States
- The ColumbianUnited States
- The Dickinson PressUnited States
- The HourUnited States
- The Jamestown SunUnited States
- The LedgerUnited States
- The Lowell SunUnited States
- The Macomb DailyUnited States
- The News-TimesUnited States
- The Oakland PressUnited States
- The Post-CrescentUnited States
- The Reporter (Fond du Lac)United States
- The Roanoke TimesUnited States
- The Sentinel-RecordUnited States
- The Sheboygan PressUnited States
- The Spokesman-ReviewUnited States
- The Sun (San Bernardino)United States
- Walla Walla Union-BulletinUnited States
- Wausau Daily HeraldUnited States
- West Central TribuneUnited States
- Whittier Daily NewsUnited States
- Winston-Salem JournalUnited States
- Wisconsin Rapids Daily TribuneUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
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