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The posting benchmark

The Holland Sentinel on Facebook, beside its peers

How The Holland Sentinel's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 10k to 100k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Holland Sentinel: 16 a day

Median in United States: at least 26.6 a day

That is 10.6 fewer a day than the median in United States.

Place the dots by

Posts a day26th/67Photos and video25th/67Evening postsWeekend day
Engagement per post32nd/67Engagement a day33rd/67Per 1,000 followers36th/67Comments per post37th/67Comments a day33rd/67

The Holland Sentinel, United States

26thof 67

Rank among its peers, highest first, posts a day

The Holland Sentinel posted 16 times a day to Facebook. The median of its 66 peers: 14.

Peers: 66 news publishers in the United States with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

The Holland Sentinel's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Holland Sentinel beside 66 peers

The Holland Sentinel and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1626th of 6714
Photos and video43%25th of 6716%
Evening postsNot countedNo rank22%
Weekend dayNot countedNo rank69%
Engagement per post332nd of 673
Engagement a day37233rd of 67351
Engagement per 1,000 followers0.08836th of 670.095
Comments per post4.237th of 675
Comments a day6733rd of 6764

What it would take

At or above the median of its peers on posts a day

The Holland Sentinel posts at or above the median of its peers: 16 a day, against their 14.

In posts, measure by measure

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Holland Sentinel's posts drew 67 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Holland Sentinel's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Holland Sentinel posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Holland Sentinel
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Holland Sentinel, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Holland SentinelMedian of its peers
Monday 29 June1615
Tuesday 30 June2018
Wednesday 1 July2019
Thursday 2 July2118
Friday 3 July1916
Saturday 4 July1010
Sunday 5 July67
Monday 6 July1615
Tuesday 7 July2016
Wednesday 8 July2017.5
Thursday 9 July2017
Friday 10 July2016
Saturday 11 July1010
Sunday 12 July69
Monday 13 July1514.5
Tuesday 14 July2017
Wednesday 15 July1916.5
Thursday 16 July2016.5
Friday 17 July2017
Saturday 18 July1011
Sunday 19 July68
Monday 20 July1713
Tuesday 21 July2116.5
Wednesday 22 July2017
Thursday 23 July2018.5
Friday 24 July2117
Saturday 25 July1012.5
Sunday 26 July68
Monday 27 July1715
Tuesday 28 July2016
Wednesday 29 July1917
Thursday 30 July2016
Friday 31 July2016
Saturday 1 August1011
Sunday 2 August69
Monday 3 August1514.5
Tuesday 4 August2015.5
Wednesday 5 August2318.5
Thursday 6 August2116
Friday 7 August2017
Saturday 8 August1014
Sunday 9 August67
Monday 10 August1613.5
Tuesday 11 August2016
Wednesday 12 August2218.5
Thursday 13 August1916.5
Friday 14 August2016
Saturday 15 August911
Sunday 16 August58.5
Monday 17 August1515
Tuesday 18 August1915.5
Wednesday 19 August1916.5
Thursday 20 August1917.5
Friday 21 August2116
Saturday 22 August1213
Sunday 23 August68
Monday 24 August1615
Tuesday 25 August1916
Wednesday 26 August2218
Thursday 27 August1915.5
Friday 28 August1916
Saturday 29 August1014
Sunday 30 August68.5
Monday 31 August1615
Tuesday 1 September2016
Wednesday 2 September1917.5
Thursday 3 September2017
Friday 4 September1917
Saturday 5 September1115
Sunday 6 September77.5
Monday 7 September1412.5
Tuesday 8 September1614
Wednesday 9 September1918.5
Thursday 10 September2017.5
Friday 11 September2119.5
Saturday 12 September1115
Sunday 13 September77
Monday 14 September1614.5
Tuesday 15 September1916.5
Wednesday 16 September2019
Thursday 17 September1920
Friday 18 September2019.5
Saturday 19 September1016.5
Sunday 20 September812.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Holland Sentinel, and the median across its peers.
FormatThe Holland SentinelIts peers, median
Photo35%15%
Video or reel7%1%
Album1%0%
Link57%83%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 22%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Holland Sentinel's peers are 66 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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