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The posting benchmark

Santa Cruz Sentinel on Facebook, beside its peers

How Santa Cruz Sentinel's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 70 peers: news publishers in the United States with 10k to 100k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Santa Cruz Sentinel: 16 a day

Median in United States: at least 26.6 a day

That is 10.6 fewer a day than the median in United States.

Place the dots by

Posts a day27th/71Photos and video1st/71Evening postsWeekend day
Engagement per post15th/71Engagement a day4th/71Per 1,000 followers13th/71Comments per post12th/71Comments a day10th/71

Santa Cruz Sentinel, United States

27thof 71

Rank among its peers, highest first, posts a day

Santa Cruz Sentinel posted 16 times a day to Facebook. The median of its 70 peers: 14.

The comments its posts draw

294 comments a day, 4.6 times the median of its peers. What it would take

Peers: 70 news publishers in the United States with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Santa Cruz Sentinel's 70 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Santa Cruz Sentinel beside 70 peers

Santa Cruz Sentinel and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1627th of 7114
Photos and video100%1st of 7120%
Evening postsNot countedNo rank23%
Weekend dayNot countedNo rank68%
Engagement per post1315th of 713
Engagement a day1,7404th of 71344
Engagement per 1,000 followers0.2913th of 710.092
Comments per post1812th of 715.1
Comments a day29410th of 7164

The comments

The comments its posts draw

294comments a day

on its Facebook posts, 4.6 times the median of its peers (64)

Spread evenly over 24 hours, that is 12 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Santa Cruz Sentinel beside its 70 peers

  • Santa Cruz Sentinel: 294 a day
  • Median of its peers: 64
  • 90th percentile of its peers: 373
  • Middle half of its peers: 24 to 170
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Santa Cruz Sentinel's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Santa Cruz Sentinel posted, beside its peers

Its own posts beside its 70 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Santa Cruz Sentinel
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Santa Cruz Sentinel, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySanta Cruz SentinelMedian of its peers
Monday 29 June1615
Tuesday 30 June1618
Wednesday 1 July1719
Thursday 2 July1619
Friday 3 July1616
Saturday 4 July1610
Sunday 5 July167
Monday 6 July1615
Tuesday 7 July1616.5
Wednesday 8 July1618.5
Thursday 9 July1617
Friday 10 July1616.5
Saturday 11 July1610
Sunday 12 July167
Monday 13 July1614.5
Tuesday 14 July1617.5
Wednesday 15 July1617
Thursday 16 July1617.5
Friday 17 July1517
Saturday 18 July1610
Sunday 19 July177
Monday 20 July1614
Tuesday 21 July1617
Wednesday 22 July1617.5
Thursday 23 July1619
Friday 24 July1617.5
Saturday 25 July1610
Sunday 26 July168
Monday 27 July1614.5
Tuesday 28 July1616
Wednesday 29 July1617.5
Thursday 30 July1616
Friday 31 July1716
Saturday 1 August1610
Sunday 2 August168
Monday 3 August1614.5
Tuesday 4 August1617
Wednesday 5 August1619
Thursday 6 August1616.5
Friday 7 August1617
Saturday 8 August1611
Sunday 9 August166
Monday 10 August1613.5
Tuesday 11 August1616.5
Wednesday 12 August1619
Thursday 13 August1617
Friday 14 August1616
Saturday 15 August1610
Sunday 16 August167
Monday 17 August1615
Tuesday 18 August1615.5
Wednesday 19 August1617
Thursday 20 August1618
Friday 21 August1616.5
Saturday 22 August1612
Sunday 23 August167
Monday 24 August1615
Tuesday 25 August1616
Wednesday 26 August1618
Thursday 27 August1615
Friday 28 August1616
Saturday 29 August1613
Sunday 30 August168
Monday 31 August1615
Tuesday 1 September1616
Wednesday 2 September1617.5
Thursday 3 September1617
Friday 4 September1617
Saturday 5 September1613
Sunday 6 September167
Monday 7 September1611
Tuesday 8 September1714
Wednesday 9 September1718.5
Thursday 10 September1617.5
Friday 11 September1620
Saturday 12 September1613.5
Sunday 13 September167
Monday 14 September1614.5
Tuesday 15 September1616.5
Wednesday 16 September1719
Thursday 17 September1619
Friday 18 September1519.5
Saturday 19 September1614.5
Sunday 20 September1610

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Santa Cruz Sentinel, and the median across its peers.
FormatSanta Cruz SentinelIts peers, median
Photo100%22%
Video or reel0%2%
Album0%0%
Link0%76%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Santa Cruz Sentinel's peers are 70 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 70 peers, A to Z.

The peers

Its 70 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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