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The posting benchmark

The Hour on Facebook, beside its peers

How The Hour's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 64 peers: news publishers in the United States with 10k to 100k followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Hour: 14.2 a day

Median in United States: at least 26.6 a day

That is 12.4 fewer a day than the median in United States.

Place the dots by

Posts a day33rd/65Photos and video54th/65Evening posts9th/28Weekend day23rd/28
Engagement per post55th/65Engagement a day57th/65Per 1,000 followers55th/65Comments per post50th/65Comments a day45th/65

The Hour, United States

33rdof 65

Rank among its peers, highest first, posts a day

The Hour posted 14.2 times a day to Facebook. The median of its 64 peers: 14.3.

Its first gap: a weekend day

10 more posts a weekend would reach its peers' median. What it would take

Peers: 64 news publishers in the United States with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

The Hour's 64 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Hour beside 64 peers

The Hour and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14.233rd of 6514.3
Photos and video5%54th of 6520%
Evening posts25%9th of 2822%
Weekend day45%23rd of 2869%
Engagement per post055th of 653
Engagement a day9357th of 65351
Engagement per 1,000 followers055th of 650.100
Comments per post1.950th of 655.2
Comments a day2645th of 6566

What it would take

What would reaching the median of its peers take?

The Hour's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

10more posts a weekend

4 on Saturday and 6 on Sunday, to bring each to the median of its peers

On a weekend day, The Hour posts 45% of a weekday's posts. The median of its peers: 69%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • The Hour
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
The HourA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday15.50
Tuesday17.20
Wednesday17.30
Thursday17.30
Friday16.80
Saturday8.611.64
Sunday6.511.66

The other measures, in posts

  • Posts a day

    14.2 now; the median of its peers 14.3

    0.1 more a day, 1 a week

  • Photos and video

    5% of its posts; the median of its peers 20%

    15 more of its 99 posts a week as photos or video: 5 now, 20 at the median
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Hour's Facebook posts drew 26 comments a day, 60% less than the median of 64 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Hour's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Hour posted, beside its peers

Its own posts beside its 64 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Hour
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Hour, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe HourMedian of its peers
Monday 29 June1515
Tuesday 30 June2017.5
Wednesday 1 July2119
Thursday 2 July1719
Friday 3 July1714.5
Saturday 4 July1010
Sunday 5 July47
Monday 6 July1215
Tuesday 7 July1416.5
Wednesday 8 July1619
Thursday 9 July1717.5
Friday 10 July1715.5
Saturday 11 July910
Sunday 12 July87
Monday 13 July1415
Tuesday 14 July1717.5
Wednesday 15 July1715.5
Thursday 16 July1716
Friday 17 July1715
Saturday 18 July1110
Sunday 19 July97
Monday 20 July1315
Tuesday 21 July1716.5
Wednesday 22 July1815.5
Thursday 23 July1819
Friday 24 July1817
Saturday 25 July1010
Sunday 26 July87.5
Monday 27 July1414.5
Tuesday 28 July1715.5
Wednesday 29 July1717.5
Thursday 30 July1715
Friday 31 July1715
Saturday 1 August1110
Sunday 2 August138
Monday 3 August1515
Tuesday 4 August1519
Wednesday 5 August1719
Thursday 6 August1915.5
Friday 7 August1718
Saturday 8 August1410
Sunday 9 August67
Monday 10 August1714.5
Tuesday 11 August1716
Wednesday 12 August1719.5
Thursday 13 August1716.5
Friday 14 August1716
Saturday 15 August1010
Sunday 16 August47
Monday 17 August1614.5
Tuesday 18 August1615.5
Wednesday 19 August1717.5
Thursday 20 August1818
Friday 21 August1717
Saturday 22 August912.5
Sunday 23 August37
Monday 24 August1215
Tuesday 25 August1616
Wednesday 26 August1417
Thursday 27 August1615.5
Friday 28 August1715.5
Saturday 29 August1312
Sunday 30 August58
Monday 31 August1415
Tuesday 1 September1715
Wednesday 2 September1717
Thursday 3 September1716.5
Friday 4 September1717.5
Saturday 5 September1311.5
Sunday 6 September47
Monday 7 September613
Tuesday 8 September1414.5
Wednesday 9 September1718.5
Thursday 10 September1717
Friday 11 September1820
Saturday 12 September1313.5
Sunday 13 September57
Monday 14 September1514.5
Tuesday 15 September1715.5
Wednesday 16 September1919
Thursday 17 September1619
Friday 18 September1720
Saturday 19 September1314
Sunday 20 September611.5

Share of posts by local hour

Show the figures as a table
Share of posts by The Hour in each local hour, beside the median of its peers.
Local hourThe HourMedian of its peers
00:000%0%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%2.5%
06:006.8%4.4%
07:007.1%5.6%
08:007%6%
09:006.6%6.8%
10:0011.1%6.2%
11:006.4%7.4%
12:006.4%5.8%
13:006%6.6%
14:006%6.4%
15:000.3%6.6%
16:005.9%6.3%
17:005.4%6.4%
18:005.3%5.6%
19:005.5%4.7%
20:004.9%4.2%
21:004.9%3.2%
22:004.4%3.6%
23:000%1.7%

Posts a day by weekday

Show the figures as a table
Posts a day by The Hour on each local weekday, beside the median of its peers.
WeekdayThe HourMedian of its peers
Monday15.510.4
Tuesday17.211.9
Wednesday17.314.4
Thursday17.312.4
Friday16.812.3
Saturday8.5810.9
Sunday6.56.75

What it posted

Show the figures as a table
Share of each format among posts by The Hour, and the median across its peers.
FormatThe HourIts peers, median
Photo3%22%
Video or reel1%2%
Album0%0%
Link95%77%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Hour, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, The Hour posted 45% of a weekday's posts. The median of its peers: 69%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Hour's peers are 64 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 64 peers, A to Z.

The peers

Its 64 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us