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The posting benchmark

The Roanoke Times on Facebook, beside its peers

How The Roanoke Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 92 peers: news publishers in the United States with 30k to 300k followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Roanoke Times: 21.7 a day

Median in United States: at least 26.6 a day

That is 4.9 fewer a day than the median in United States.

Place the dots by

Posts a day46th/93Photos and video47th/93Evening posts21st/28Weekend day5th/28
Engagement per post50th/93Engagement a day53rd/93Per 1,000 followers46th/93Comments per post54th/93Comments a day49th/93

The Roanoke Times, United States

46thof 93

Rank among its peers, highest first, posts a day

The Roanoke Times posted 21.7 times a day to Facebook. The median of its 92 peers: 21.3.

Its first gap: evening posts

8 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 92 news publishers in the United States with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

The Roanoke Times's 92 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Roanoke Times beside 92 peers

The Roanoke Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.746th of 9321.3
Photos and video51%47th of 9351%
Evening posts20%21st of 2825%
Weekend day88%5th of 2871%
Engagement per post650th of 937
Engagement a day1,02953rd of 931,452
Engagement per 1,000 followers0.06646th of 930.065
Comments per post1254th of 9316
Comments a day26149th of 93293

What it would take

What would reaching the median of its peers take?

The Roanoke Times's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

8more posts a week

between 18:00 and midnight, of its 152 a week: 31 now, 39 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • The Roanoke Times
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • The Roanoke Times, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 25%
Show as a table
Posts in each local hour, beside the median of its peers
HourThe Roanoke TimesMedian of its peers
00:001.3%0.1%
01:000.6%0.3%
02:000.3%0.0%
03:000.3%0.1%
04:005.6%0.0%
05:004.7%3.6%
06:006.5%5.1%
07:005.0%5.6%
08:004.8%5.7%
09:006.1%6.0%
10:005.3%5.9%
11:005.4%6.5%
12:002.4%5.4%
13:006.7%5.8%
14:007.0%5.7%
15:004.8%5.8%
16:006.5%5.5%
17:006.5%5.7%
18:004.4%5.2%
19:005.3%5.2%
20:004.4%4.9%
21:002.9%4.7%
22:002.6%4.5%
23:000.6%2.7%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Roanoke Times's posts drew 261 comments a day. The median of its peers: 293.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Roanoke Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Roanoke Times posted, beside its peers

Its own posts beside its 92 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Roanoke Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Roanoke Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Roanoke TimesMedian of its peers
Monday 29 June1620
Tuesday 30 June2020
Wednesday 1 July1821.5
Thursday 2 July1621
Friday 3 July1922.5
Saturday 4 July1719
Sunday 5 July1516
Monday 6 July1719
Tuesday 7 July2222
Wednesday 8 July2324
Thursday 9 July2524
Friday 10 July1923
Saturday 11 July1920.5
Sunday 12 July1918.5
Monday 13 July2022
Tuesday 14 July2024
Wednesday 15 July2323.5
Thursday 16 July2223
Friday 17 July2323
Saturday 18 July2120.5
Sunday 19 July2218
Monday 20 July2318.5
Tuesday 21 July2122
Wednesday 22 July2223
Thursday 23 July2923.5
Friday 24 July2523
Saturday 25 July1520
Sunday 26 July2115
Monday 27 July1819
Tuesday 28 July2423
Wednesday 29 July2323.5
Thursday 30 July2523
Friday 31 July2222.5
Saturday 1 August2619
Sunday 2 August1917.5
Monday 3 August1722
Tuesday 4 August2423
Wednesday 5 August2723
Thursday 6 August2323.5
Friday 7 August2222.5
Saturday 8 August2020.5
Sunday 9 August1716
Monday 10 August1819.5
Tuesday 11 August2723
Wednesday 12 August2925
Thursday 13 August2523
Friday 14 August2822
Saturday 15 August1922
Sunday 16 August1816
Monday 17 August1922
Tuesday 18 August1922
Wednesday 19 August3023
Thursday 20 August2125
Friday 21 August2322
Saturday 22 August2022
Sunday 23 August1816
Monday 24 August2022
Tuesday 25 August2224
Wednesday 26 August2324
Thursday 27 August2522
Friday 28 August2523
Saturday 29 August2123
Sunday 30 August2116
Monday 31 August2021
Tuesday 1 September2423
Wednesday 2 September2825
Thursday 3 September2223
Friday 4 September2024.5
Saturday 5 September2622
Sunday 6 September2019
Monday 7 September2317.5
Tuesday 8 September2221.5
Wednesday 9 September2525
Thursday 10 September2224.5
Friday 11 September2323.5
Saturday 12 September3023
Sunday 13 September2018
Monday 14 September1621.5
Tuesday 15 September2225
Wednesday 16 September2126.5
Thursday 17 September2025
Friday 18 September2127
Saturday 19 September2423.5
Sunday 20 September2121

Share of posts by local hour

Show the figures as a table
Share of posts by The Roanoke Times in each local hour, beside the median of its peers.
Local hourThe Roanoke TimesMedian of its peers
00:001.3%0.1%
01:000.6%0.3%
02:000.3%0%
03:000.3%0.1%
04:005.6%0%
05:004.7%3.6%
06:006.5%5.1%
07:005%5.6%
08:004.8%5.7%
09:006.1%6%
10:005.3%5.9%
11:005.4%6.5%
12:002.4%5.4%
13:006.7%5.8%
14:007%5.7%
15:004.8%5.8%
16:006.5%5.5%
17:006.5%5.7%
18:004.4%5.2%
19:005.3%5.2%
20:004.4%4.9%
21:002.9%4.7%
22:002.6%4.5%
23:000.6%2.7%

Posts a day by weekday

Show the figures as a table
Posts a day by The Roanoke Times on each local weekday, beside the median of its peers.
WeekdayThe Roanoke TimesMedian of its peers
Monday19.620
Tuesday2322.3
Wednesday24.922.6
Thursday21.722.2
Friday23.222.8
Saturday19.817.1
Sunday19.613

What it posted

Show the figures as a table
Share of each format among posts by The Roanoke Times, and the median across its peers.
FormatThe Roanoke TimesIts peers, median
Photo49%45%
Video or reel2%2%
Album0%0%
Link49%54%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Roanoke Times, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, The Roanoke Times posted 88% of a weekday's posts. The median of its peers: 71%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Roanoke Times's peers are 92 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 92 peers, A to Z.

The peers

Its 92 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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