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The posting benchmark

Stamford Advocate on Facebook, beside its peers

How Stamford Advocate's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 64 peers: news publishers in the United States with 10k to 100k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Stamford Advocate: 13.8 a day

Median in United States: at least 26.6 a day

That is 12.8 fewer a day than the median in United States.

Place the dots by

Posts a day33rd/65Photos and video51st/65Evening postsWeekend day
Engagement per post47th/65Engagement a day44th/65Per 1,000 followers51st/65Comments per post40th/65Comments a day38th/65

Stamford Advocate, United States

33rdof 65

Rank among its peers, highest first, posts a day

Stamford Advocate posted 13.8 times a day to Facebook. The median of its 64 peers: 14.3.

Its first gap: photos and video

15 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 64 news publishers in the United States with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Stamford Advocate's 64 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Stamford Advocate beside 64 peers

Stamford Advocate and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day13.833rd of 6514.3
Photos and video5%51st of 6520%
Evening postsNot countedNo rank22%
Weekend dayNot countedNo rank69%
Engagement per post147th of 653
Engagement a day17744th of 65351
Engagement per 1,000 followers0.02951st of 650.100
Comments per post3.740th of 655.2
Comments a day5038th of 6566

What it would take

What would reaching the median of its peers take?

Stamford Advocate's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

15more posts a week

as photos or video, of its 97 a week: 5 now, 20 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 97 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    13.8 now; the median of its peers 14.3

    0.5 more a day, 4 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Stamford Advocate's posts drew 50 comments a day. The median of its peers: 66.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Stamford Advocate's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Stamford Advocate posted, beside its peers

Its own posts beside its 64 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Stamford Advocate
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Stamford Advocate, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayStamford AdvocateMedian of its peers
Monday 29 June1515
Tuesday 30 June1617.5
Wednesday 1 July2119
Thursday 2 July1719
Friday 3 July1614.5
Saturday 4 July1210
Sunday 5 July57
Monday 6 July1615
Tuesday 7 July1316.5
Wednesday 8 July1619
Thursday 9 July1617.5
Friday 10 July1615.5
Saturday 11 July1210
Sunday 12 July67
Monday 13 July1315
Tuesday 14 July1617.5
Wednesday 15 July1615.5
Thursday 16 July1616
Friday 17 July1815
Saturday 18 July1010
Sunday 19 July107
Monday 20 July1215
Tuesday 21 July1616.5
Wednesday 22 July1715.5
Thursday 23 July1619
Friday 24 July1717
Saturday 25 July1310
Sunday 26 July87.5
Monday 27 July1614.5
Tuesday 28 July1615.5
Wednesday 29 July1617.5
Thursday 30 July1615
Friday 31 July1615
Saturday 1 August1110
Sunday 2 August158
Monday 3 August1415
Tuesday 4 August1419
Wednesday 5 August1619
Thursday 6 August1715.5
Friday 7 August1618
Saturday 8 August1210
Sunday 9 August67
Monday 10 August1314.5
Tuesday 11 August1616
Wednesday 12 August1719.5
Thursday 13 August1616.5
Friday 14 August1616
Saturday 15 August1110
Sunday 16 August57
Monday 17 August1514.5
Tuesday 18 August1315.5
Wednesday 19 August1617.5
Thursday 20 August1818
Friday 21 August1617
Saturday 22 August912.5
Sunday 23 August47
Monday 24 August1215
Tuesday 25 August1516
Wednesday 26 August1817
Thursday 27 August1415.5
Friday 28 August1615.5
Saturday 29 August1512
Sunday 30 August38
Monday 31 August1315
Tuesday 1 September1615
Wednesday 2 September1617
Thursday 3 September1616.5
Friday 4 September1617.5
Saturday 5 September1611.5
Sunday 6 September57
Monday 7 September813
Tuesday 8 September1314.5
Wednesday 9 September1618.5
Thursday 10 September1617
Friday 11 September1720
Saturday 12 September1513.5
Sunday 13 September57
Monday 14 September1314.5
Tuesday 15 September1615.5
Wednesday 16 September1719
Thursday 17 September1519
Friday 18 September1820
Saturday 19 September1414
Sunday 20 September611.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Stamford Advocate, and the median across its peers.
FormatStamford AdvocateIts peers, median
Photo4%22%
Video or reel1%2%
Album0%0%
Link95%77%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 22%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Stamford Advocate's peers are 64 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 64 peers, A to Z.

The peers

Its 64 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us