The posting benchmark
The Lowell Sun on Facebook, beside its peers
How The Lowell Sun's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 98 peers: news publishers in the United States with 30k to 300k followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- Under 100k
Within United States
The Lowell Sun: 24.6 a day
Median in United States: at least 26.6 a day
That is 2 fewer a day than the median in United States.
Place the dots by
The Lowell Sun, United States
43rdof 99
Rank among its peers, highest first, posts a day
The Lowell Sun posted 24.6 times a day to Facebook. The median of its 98 peers: 22.6.
Its first gap: a weekend day
16 more posts a weekend would reach its peers' median. What it would take
Peers: 98 news publishers in the United States with 30k to 300k followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
The Lowell Sun beside 98 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 24.6 | 43rd of 99 | 22.6 |
| Photos and video | 98% | 15th of 99 | 53% |
| Evening posts | 29% | 7th of 35 | 24% |
| Weekend day | 47% | 30th of 35 | 74% |
| Engagement per post | 13 | 26th of 99 | 7 |
| Engagement a day | 1,458 | 53rd of 99 | 1,515 |
| Engagement per 1,000 followers | 0.14 | 20th of 99 | 0.063 |
| Comments per post | 19 | 40th of 99 | 16 |
| Comments a day | 461 | 38th of 99 | 322 |
What it would take
What would reaching the median of its peers take?
The Lowell Sun's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.
16more posts a weekend
10 on Saturday and 6 on Sunday, to bring each to the median of its peers
On a weekend day, The Lowell Sun posts 47% of a weekday's posts. The median of its peers: 74%.
Arithmetic on the figures above, rounded up. It isn't a forecast.
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
- The Lowell Sun
- The rest of the way to the median
- A weekend day at its peers' median share of its own weekdays
- Auto-pilot's starting hours
Show as a table
| The Lowell Sun | A weekend day at its peers' median share of its own weekdays | The rest of the way to the median | |
|---|---|---|---|
| Monday | 26.8 | 0 | |
| Tuesday | 28.4 | 0 | |
| Wednesday | 29.8 | 0 | |
| Thursday | 30.1 | 0 | |
| Friday | 29.5 | 0 | |
| Saturday | 11.7 | 21.4 | 10 |
| Sunday | 15.8 | 21.4 | 6 |
The other measures, in posts
- At or above the median of its peers on posts a day, photos and video and evening posts.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Sat 10 Oct
- 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
- 07:30Semifinal tickets: what Gulls fans need to know
- 07:45Greyport Gulls name unchanged side for Saturday's semifinal
Comments
The comments that come with them
The Lowell Sun's Facebook posts drew 461 comments a day, 43% more than the median of 98 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Lowell Sun's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How The Lowell Sun posted, beside its peers
Posts each day
- The Lowell Sun
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | The Lowell Sun | Median of its peers |
|---|---|---|
| Monday 29 June | 31 | 21 |
| Tuesday 30 June | 30 | 20 |
| Wednesday 1 July | 37 | 23 |
| Thursday 2 July | 30 | 21.5 |
| Friday 3 July | 12 | 23.5 |
| Saturday 4 July | 12 | 19 |
| Sunday 5 July | 14 | 17 |
| Monday 6 July | 22 | 19 |
| Tuesday 7 July | 28 | 23.5 |
| Wednesday 8 July | 30 | 24 |
| Thursday 9 July | 22 | 25 |
| Friday 10 July | 26 | 23 |
| Saturday 11 July | 10 | 22 |
| Sunday 12 July | 18 | 20 |
| Monday 13 July | 30 | 22.5 |
| Tuesday 14 July | 30 | 24 |
| Wednesday 15 July | 40 | 24 |
| Thursday 16 July | 33 | 24 |
| Friday 17 July | 35 | 23 |
| Saturday 18 July | 18 | 22 |
| Sunday 19 July | 18 | 19 |
| Monday 20 July | 16 | 22 |
| Tuesday 21 July | 28 | 22.5 |
| Wednesday 22 July | 30 | 23 |
| Thursday 23 July | 37 | 24 |
| Friday 24 July | 33 | 24.5 |
| Saturday 25 July | 15 | 21 |
| Sunday 26 July | 18 | 15.5 |
| Monday 27 July | 28 | 20.5 |
| Tuesday 28 July | 24 | 24 |
| Wednesday 29 July | 32 | 24.5 |
| Thursday 30 July | 26 | 23.5 |
| Friday 31 July | 21 | 23 |
| Saturday 1 August | 11 | 20 |
| Sunday 2 August | 17 | 18 |
| Monday 3 August | 22 | 22 |
| Tuesday 4 August | 26 | 23.5 |
| Wednesday 5 August | 29 | 23.5 |
| Thursday 6 August | 32 | 24 |
| Friday 7 August | 39 | 23 |
| Saturday 8 August | 16 | 22 |
| Sunday 9 August | 20 | 17 |
| Monday 10 August | 20 | 22 |
| Tuesday 11 August | 21 | 24 |
| Wednesday 12 August | 32 | 27 |
| Thursday 13 August | 30 | 23.5 |
| Friday 14 August | 31 | 23 |
| Saturday 15 August | 19 | 23 |
| Sunday 16 August | 18 | 16 |
| Monday 17 August | 27 | 23 |
| Tuesday 18 August | 24 | 23 |
| Wednesday 19 August | 27 | 25 |
| Thursday 20 August | 33 | 25 |
| Friday 21 August | 22 | 23 |
| Saturday 22 August | 11 | 22.5 |
| Sunday 23 August | 15 | 16 |
| Monday 24 August | 27 | 23 |
| Tuesday 25 August | 27 | 25 |
| Wednesday 26 August | 32 | 25 |
| Thursday 27 August | 34 | 25 |
| Friday 28 August | 36 | 24 |
| Saturday 29 August | 16 | 23 |
| Sunday 30 August | 9 | 16.5 |
| Monday 31 August | 22 | 21 |
| Tuesday 1 September | 5 | 24 |
| Wednesday 2 September | 9 | 26 |
| Thursday 3 September | 12 | 24.5 |
| Friday 4 September | 15 | 26 |
| Saturday 5 September | 31 | 23 |
| Sunday 6 September | 15 | 20 |
| Monday 7 September | 8 | 18 |
| Tuesday 8 September | 25 | 22 |
| Wednesday 9 September | 35 | 26 |
| Thursday 10 September | 45 | 25.5 |
| Friday 11 September | 41 | 25 |
| Saturday 12 September | 19 | 23.5 |
| Sunday 13 September | 12 | 19 |
| Monday 14 September | 31 | 22 |
| Tuesday 15 September | 39 | 26 |
| Wednesday 16 September | 36 | 27 |
| Thursday 17 September | 32 | 25 |
| Friday 18 September | 33 | 27 |
| Saturday 19 September | 25 | 24 |
| Sunday 20 September | 17 | 23 |
Share of posts by local hour
Show the figures as a table
| Local hour | The Lowell Sun | Median of its peers |
|---|---|---|
| 00:00 | 1.4% | 0.3% |
| 01:00 | 1.1% | 1.1% |
| 02:00 | 2.9% | 0.3% |
| 03:00 | 2.3% | 0.4% |
| 04:00 | 4.2% | 0.1% |
| 05:00 | 3.3% | 4% |
| 06:00 | 4.8% | 5.1% |
| 07:00 | 4.5% | 5.8% |
| 08:00 | 4.9% | 5.8% |
| 09:00 | 4.1% | 6.1% |
| 10:00 | 4.6% | 6% |
| 11:00 | 4.4% | 6.1% |
| 12:00 | 4.7% | 4.8% |
| 13:00 | 4.8% | 6.2% |
| 14:00 | 4.5% | 5.7% |
| 15:00 | 4.6% | 5.8% |
| 16:00 | 4.7% | 5.6% |
| 17:00 | 5.1% | 5.6% |
| 18:00 | 5.7% | 5.2% |
| 19:00 | 5.5% | 5% |
| 20:00 | 5.2% | 4.6% |
| 21:00 | 5.3% | 4.4% |
| 22:00 | 4.4% | 4% |
| 23:00 | 3% | 2% |
Posts a day by weekday
Show the figures as a table
| Weekday | The Lowell Sun | Median of its peers |
|---|---|---|
| Monday | 26.8 | 22.1 |
| Tuesday | 28.4 | 24.1 |
| Wednesday | 29.8 | 25 |
| Thursday | 30.1 | 24.8 |
| Friday | 29.5 | 23.3 |
| Saturday | 11.7 | 20.3 |
| Sunday | 15.8 | 16 |
What it posted
Show the figures as a table
| Format | The Lowell Sun | Its peers, median |
|---|---|---|
| Photo | 98% | 49% |
| Video or reel | 0% | 2% |
| Album | 0% | 0% |
| Link | 2% | 49% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- The Lowell Sun, 18:00 to midnight: 29%
- Median of its peers, 18:00 to midnight: 24%
- On a weekend day, The Lowell Sun posted 47% of a weekday's posts. The median of its peers: 74%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
The Lowell Sun's peers are 98 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 98 peers, A to Z.
The peers
Its 98 peers, A to Z
- Arizona Daily StarUnited States
- Arkansas Democrat-GazetteUnited States
- Asbury Park PressUnited States
- Asheville Citizen-TimesUnited States
- Barron'sUnited States
- Battle Creek EnquirerUnited States
- Beaumont EnterpriseUnited States
- Brainerd DispatchUnited States
- Burlington Free PressUnited States
- Chattanooga Times Free PressUnited States
- Connect SavannahUnited States
- Connecticut PostUnited States
- CT InsiderUnited States
- Daily BreezeUnited States
- Daily PressUnited States
- Dayton Daily NewsUnited States
- Duluth News TribuneUnited States
- East Bay TimesUnited States
- Forsyth County NewsUnited States
- Fort Worth Star-TelegramUnited States
- Grand Forks HeraldUnited States
- Green Bay Press-GazetteUnited States
- Greensboro News & RecordUnited States
- Hartford CourantUnited States
- Idaho StatesmanUnited States
- InForum / The Forum of Fargo-MoorheadUnited States
- Inland Valley Daily BulletinUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- lehighvalleylive.comUnited States
- Lexington Herald-LeaderUnited States
- Lincoln Journal StarUnited States
- Livingston DailyUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- Naples Daily NewsUnited States
- New Haven RegisterUnited States
- Northwest Arkansas Democrat-GazetteUnited States
- Omaha World-HeraldUnited States
- Orange County RegisterUnited States
- Orlando SentinelUnited States
- Pasadena Star-NewsUnited States
- Pensacola News JournalUnited States
- Post BulletinUnited States
- Reno Gazette JournalUnited States
- Richmond Times-DispatchUnited States
- San Gabriel Valley TribuneUnited States
- Santa Cruz SentinelUnited States
- South Florida Sun SentinelUnited States
- Springfield News-LeaderUnited States
- Springfield News-SunUnited States
- St. Paul Pioneer PressUnited States
- Stamford AdvocateUnited States
- Staten Island Advance / SILive.comUnited States
- Tallahassee DemocratUnited States
- Texarkana GazetteUnited States
- The Buffalo NewsUnited States
- The Charlotte ObserverUnited States
- The Cincinnati EnquirerUnited States
- The ColumbianUnited States
- The Courier-JournalUnited States
- The Daily AdvertiserUnited States
- The Des Moines RegisterUnited States
- The Desert SunUnited States
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Holland SentinelUnited States
- The Journal News / lohudUnited States
- The LedgerUnited States
- The Macomb DailyUnited States
- The Mercury NewsUnited States
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News & ObserverUnited States
- The News-TimesUnited States
- The Oakland PressUnited States
- The Post-CrescentUnited States
- The Press DemocratUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Reporter (Fond du Lac)United States
- The Roanoke TimesUnited States
- The Sacramento BeeUnited States
- The San Diego Union-TribuneUnited States
- The Sentinel-RecordUnited States
- The Sheboygan PressUnited States
- The Spokesman-ReviewUnited States
- The StateUnited States
- The Sun (San Bernardino)United States
- The Virginian-PilotUnited States
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tulsa WorldUnited States
- Whittier Daily NewsUnited States
- Winston-Salem JournalUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
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