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The posting benchmark

The Lowell Sun on Facebook, beside its peers

How The Lowell Sun's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 98 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Lowell Sun: 24.6 a day

Median in United States: at least 26.6 a day

That is 2 fewer a day than the median in United States.

Place the dots by

Posts a day43rd/99Photos and video15th/99Evening posts7th/35Weekend day30th/35
Engagement per post26th/99Engagement a day53rd/99Per 1,000 followers20th/99Comments per post40th/99Comments a day38th/99

The Lowell Sun, United States

43rdof 99

Rank among its peers, highest first, posts a day

The Lowell Sun posted 24.6 times a day to Facebook. The median of its 98 peers: 22.6.

Its first gap: a weekend day

16 more posts a weekend would reach its peers' median. What it would take

Peers: 98 news publishers in the United States with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

The Lowell Sun's 98 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Lowell Sun beside 98 peers

The Lowell Sun and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day24.643rd of 9922.6
Photos and video98%15th of 9953%
Evening posts29%7th of 3524%
Weekend day47%30th of 3574%
Engagement per post1326th of 997
Engagement a day1,45853rd of 991,515
Engagement per 1,000 followers0.1420th of 990.063
Comments per post1940th of 9916
Comments a day46138th of 99322

What it would take

What would reaching the median of its peers take?

The Lowell Sun's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

16more posts a weekend

10 on Saturday and 6 on Sunday, to bring each to the median of its peers

On a weekend day, The Lowell Sun posts 47% of a weekday's posts. The median of its peers: 74%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • The Lowell Sun
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
The Lowell SunA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday26.80
Tuesday28.40
Wednesday29.80
Thursday30.10
Friday29.50
Saturday11.721.410
Sunday15.821.46

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Lowell Sun's Facebook posts drew 461 comments a day, 43% more than the median of 98 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Lowell Sun's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Lowell Sun posted, beside its peers

Its own posts beside its 98 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Lowell Sun
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Lowell Sun, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Lowell SunMedian of its peers
Monday 29 June3121
Tuesday 30 June3020
Wednesday 1 July3723
Thursday 2 July3021.5
Friday 3 July1223.5
Saturday 4 July1219
Sunday 5 July1417
Monday 6 July2219
Tuesday 7 July2823.5
Wednesday 8 July3024
Thursday 9 July2225
Friday 10 July2623
Saturday 11 July1022
Sunday 12 July1820
Monday 13 July3022.5
Tuesday 14 July3024
Wednesday 15 July4024
Thursday 16 July3324
Friday 17 July3523
Saturday 18 July1822
Sunday 19 July1819
Monday 20 July1622
Tuesday 21 July2822.5
Wednesday 22 July3023
Thursday 23 July3724
Friday 24 July3324.5
Saturday 25 July1521
Sunday 26 July1815.5
Monday 27 July2820.5
Tuesday 28 July2424
Wednesday 29 July3224.5
Thursday 30 July2623.5
Friday 31 July2123
Saturday 1 August1120
Sunday 2 August1718
Monday 3 August2222
Tuesday 4 August2623.5
Wednesday 5 August2923.5
Thursday 6 August3224
Friday 7 August3923
Saturday 8 August1622
Sunday 9 August2017
Monday 10 August2022
Tuesday 11 August2124
Wednesday 12 August3227
Thursday 13 August3023.5
Friday 14 August3123
Saturday 15 August1923
Sunday 16 August1816
Monday 17 August2723
Tuesday 18 August2423
Wednesday 19 August2725
Thursday 20 August3325
Friday 21 August2223
Saturday 22 August1122.5
Sunday 23 August1516
Monday 24 August2723
Tuesday 25 August2725
Wednesday 26 August3225
Thursday 27 August3425
Friday 28 August3624
Saturday 29 August1623
Sunday 30 August916.5
Monday 31 August2221
Tuesday 1 September524
Wednesday 2 September926
Thursday 3 September1224.5
Friday 4 September1526
Saturday 5 September3123
Sunday 6 September1520
Monday 7 September818
Tuesday 8 September2522
Wednesday 9 September3526
Thursday 10 September4525.5
Friday 11 September4125
Saturday 12 September1923.5
Sunday 13 September1219
Monday 14 September3122
Tuesday 15 September3926
Wednesday 16 September3627
Thursday 17 September3225
Friday 18 September3327
Saturday 19 September2524
Sunday 20 September1723

Share of posts by local hour

Show the figures as a table
Share of posts by The Lowell Sun in each local hour, beside the median of its peers.
Local hourThe Lowell SunMedian of its peers
00:001.4%0.3%
01:001.1%1.1%
02:002.9%0.3%
03:002.3%0.4%
04:004.2%0.1%
05:003.3%4%
06:004.8%5.1%
07:004.5%5.8%
08:004.9%5.8%
09:004.1%6.1%
10:004.6%6%
11:004.4%6.1%
12:004.7%4.8%
13:004.8%6.2%
14:004.5%5.7%
15:004.6%5.8%
16:004.7%5.6%
17:005.1%5.6%
18:005.7%5.2%
19:005.5%5%
20:005.2%4.6%
21:005.3%4.4%
22:004.4%4%
23:003%2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Lowell Sun on each local weekday, beside the median of its peers.
WeekdayThe Lowell SunMedian of its peers
Monday26.822.1
Tuesday28.424.1
Wednesday29.825
Thursday30.124.8
Friday29.523.3
Saturday11.720.3
Sunday15.816

What it posted

Show the figures as a table
Share of each format among posts by The Lowell Sun, and the median across its peers.
FormatThe Lowell SunIts peers, median
Photo98%49%
Video or reel0%2%
Album0%0%
Link2%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Lowell Sun, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, The Lowell Sun posted 47% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Lowell Sun's peers are 98 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 98 peers, A to Z.

The peers

Its 98 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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