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The posting benchmark

Arkansas Democrat-Gazette on Facebook, beside its peers

How Arkansas Democrat-Gazette's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 101 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Arkansas Democrat-Gazette: 11.8 a day

Median in United States: at least 26.6 a day

That is 14.8 fewer a day than the median in United States.

Place the dots by

Posts a day88th/102Photos and video18th/102Evening postsWeekend day
Engagement per post2nd/102Engagement a day17th/102Per 1,000 followers4th/102Comments per post1st/102Comments a day15th/102

Arkansas Democrat-Gazette, United States

88thof 102

Rank among its peers, highest first, posts a day

Arkansas Democrat-Gazette posted 11.8 times a day to Facebook, 49% less than the median of 101 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.4 more posts a day would reach its peers' median. What it would take

See all nine measures

Arkansas Democrat-Gazette's 101 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Arkansas Democrat-Gazette beside 101 peers

Arkansas Democrat-Gazette and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day11.888th of 10223.2
Photos and video98%18th of 10253%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank74%
Engagement per post702nd of 1027
Engagement a day4,40617th of 1021,485
Engagement per 1,000 followers0.834th of 1020.064
Comments per post1041st of 10216
Comments a day1,22415th of 102324

What it would take

What would reaching the median of its peers take?

11.4more posts a day

80 a week, to reach the median of its peers: 23.2 a day, against 11.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Arkansas Democrat-Gazette's Facebook posts drew 1,224 comments a day, 3.8 times the median of 101 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Arkansas Democrat-Gazette's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Arkansas Democrat-Gazette posted, beside its peers

Its own posts beside its 101 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Arkansas Democrat-Gazette
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Arkansas Democrat-Gazette, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayArkansas Democrat-GazetteMedian of its peers
Monday 29 June1122
Tuesday 30 June1121
Wednesday 1 July824
Thursday 2 July1023
Friday 3 July924
Saturday 4 July719
Sunday 5 July817
Monday 6 July919
Tuesday 7 July1024
Wednesday 8 July924
Thursday 9 July1025
Friday 10 July1023
Saturday 11 July722
Sunday 12 July1020
Monday 13 July1023
Tuesday 14 July1124
Wednesday 15 July1125
Thursday 16 July924
Friday 17 July924
Saturday 18 July822
Sunday 19 July919
Monday 20 July922
Tuesday 21 July923
Wednesday 22 July723
Thursday 23 July925
Friday 24 July925
Saturday 25 July820
Sunday 26 July816
Monday 27 July921
Tuesday 28 July1024
Wednesday 29 July925
Thursday 30 July1124
Friday 31 July923
Saturday 1 August820
Sunday 2 August918
Monday 3 August1123
Tuesday 4 August1024
Wednesday 5 August1124
Thursday 6 August1125
Friday 7 August1424
Saturday 8 August1422
Sunday 9 August1418
Monday 10 August1422
Tuesday 11 August1324
Wednesday 12 August1628
Thursday 13 August1426
Friday 14 August1424
Saturday 15 August1423
Sunday 16 August1418
Monday 17 August1424
Tuesday 18 August1023
Wednesday 19 August1326
Thursday 20 August1327
Friday 21 August1423
Saturday 22 August1423
Sunday 23 August1616
Monday 24 August1525
Tuesday 25 August1525
Wednesday 26 August1525
Thursday 27 August1527
Friday 28 August1525
Saturday 29 August1423
Sunday 30 August1217
Monday 31 August1421
Tuesday 1 September1424
Wednesday 2 September1326
Thursday 3 September1425
Friday 4 September1426
Saturday 5 September1323
Sunday 6 September1220
Monday 7 September1318
Tuesday 8 September1422
Wednesday 9 September1426
Thursday 10 September1227
Friday 11 September1527
Saturday 12 September1624
Sunday 13 September1420
Monday 14 September1322
Tuesday 15 September1426
Wednesday 16 September1428
Thursday 17 September1526
Friday 18 September1428
Saturday 19 September1525
Sunday 20 September1224

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Arkansas Democrat-Gazette, and the median across its peers.
FormatArkansas Democrat-GazetteIts peers, median
Photo91%50%
Video or reel7%2%
Album0%0%
Link3%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Arkansas Democrat-Gazette's peers are 101 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 101 peers, A to Z.

The peers

Its 101 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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