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The posting benchmark

Yakima Herald-Republic on Facebook, beside its peers

How Yakima Herald-Republic's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 93 peers: news publishers in the United States with 20k to 200k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Yakima Herald-Republic: 9.7 a day

Median in United States: at least 26.6 a day

That is 16.9 fewer a day than the median in United States.

Place the dots by

Posts a day77th/94Photos and video90th/94Evening posts35th/39Weekend day25th/39
Engagement per post14th/94Engagement a day57th/94Per 1,000 followers14th/94Comments per post55th/94Comments a day58th/94

Yakima Herald-Republic, United States

77thof 94

Rank among its peers, highest first, posts a day

Yakima Herald-Republic posted 9.7 times a day to Facebook, 53% less than the median of 93 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Yakima Herald-Republic's 93 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Yakima Herald-Republic beside 93 peers

Yakima Herald-Republic and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9.777th of 9420.6
Photos and video3%90th of 9446%
Evening posts11%35th of 3923%
Weekend day66%25th of 3974%
Engagement per post2014th of 946
Engagement a day56057th of 94805
Engagement per 1,000 followers0.2814th of 940.071
Comments per post9.755th of 9413
Comments a day9458th of 94179

What it would take

What would reaching the median of its peers take?

10.9more posts a day

77 a week, to reach the median of its peers: 20.6 a day, against 9.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    3% of its posts; the median of its peers 46%

    30 more of its 68 posts a week as photos or video: 2 now, 32 at the median
  • Evening posts

    18:00 to midnight: 11% of its posts; the median of its peers 23%

    9 more of its 68 posts a week between 18:00 and midnight: 7 now, 16 at the median
  • Weekend day

    A weekend day: 66% of a weekday's posts; the median of its peers 74%

    3 more posts a weekend: 1 on Saturday and 2 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Yakima Herald-Republic's Facebook posts drew 94 comments a day, 47% less than the median of 93 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Yakima Herald-Republic's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Yakima Herald-Republic posted, beside its peers

Its own posts beside its 93 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Yakima Herald-Republic
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Yakima Herald-Republic, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayYakima Herald-RepublicMedian of its peers
Monday 29 June1418
Tuesday 30 June819
Wednesday 1 July820
Thursday 2 July1320
Friday 3 July919
Saturday 4 July415
Sunday 5 July515
Monday 6 July917
Tuesday 7 July821
Wednesday 8 July1123
Thursday 9 July1723
Friday 10 July922
Saturday 11 July717
Sunday 12 July417
Monday 13 July1219
Tuesday 14 July822
Wednesday 15 July1023
Thursday 16 July1122
Friday 17 July1022
Saturday 18 July717
Sunday 19 July715
Monday 20 July1317
Tuesday 21 July1121
Wednesday 22 July1321
Thursday 23 July721
Friday 24 July822
Saturday 25 July1016
Sunday 26 July912
Monday 27 July1116
Tuesday 28 July922
Wednesday 29 July1222
Thursday 30 July1121
Friday 31 July822
Saturday 1 August818
Sunday 2 August915
Monday 3 August1218
Tuesday 4 August1222
Wednesday 5 August1622
Thursday 6 August1123
Friday 7 August620
Saturday 8 August517
Sunday 9 August115
Monday 10 August717
Tuesday 11 August1222
Wednesday 12 August1223
Thursday 13 August921
Friday 14 August721
Saturday 15 August918
Sunday 16 August514
Monday 17 August1318
Tuesday 18 August1120
Wednesday 19 August1021
Thursday 20 August1221
Friday 21 August822
Saturday 22 August519
Sunday 23 August914
Monday 24 August1118
Tuesday 25 August1722
Wednesday 26 August1622
Thursday 27 August920
Friday 28 August1321
Saturday 29 August721
Sunday 30 August515
Monday 31 August1519
Tuesday 1 September1322
Wednesday 2 September923
Thursday 3 September822
Friday 4 September1221
Saturday 5 September920
Sunday 6 September616
Monday 7 September715
Tuesday 8 September619
Wednesday 9 September1622
Thursday 10 September1322
Friday 11 September1322
Saturday 12 September1222
Sunday 13 September716
Monday 14 September718
Tuesday 15 September1023
Wednesday 16 September1123
Thursday 17 September1222
Friday 18 September1123
Saturday 19 September1122
Sunday 20 September718

Share of posts by local hour

Show the figures as a table
Share of posts by Yakima Herald-Republic in each local hour, beside the median of its peers.
Local hourYakima Herald-RepublicMedian of its peers
00:001.2%0.1%
01:000.3%0.1%
02:000%0.1%
03:000%0.1%
04:000%0%
05:000.5%3.7%
06:005%4.4%
07:0012.4%5.7%
08:0014%6%
09:009.8%6.4%
10:009.8%6.2%
11:007.2%6.5%
12:005.2%5.2%
13:005.2%6.5%
14:005.9%6%
15:004.4%6.1%
16:004.5%6%
17:003.9%6%
18:001.7%5.5%
19:001.5%5.3%
20:000.9%4.9%
21:001.5%4.2%
22:003.3%3.6%
23:001.8%1.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Yakima Herald-Republic on each local weekday, beside the median of its peers.
WeekdayYakima Herald-RepublicMedian of its peers
Monday10.319.8
Tuesday11.422.3
Wednesday11.322.6
Thursday1121.9
Friday9.8322.6
Saturday7.6716.9
Sunday6.512.7

What it posted

Show the figures as a table
Share of each format among posts by Yakima Herald-Republic, and the median across its peers.
FormatYakima Herald-RepublicIts peers, median
Photo1%40%
Video or reel1%2%
Album1%0%
Link97%58%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Yakima Herald-Republic, 18:00 to midnight: 11%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, Yakima Herald-Republic posted 66% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Yakima Herald-Republic's peers are 93 news publishers in the United States with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 93 peers, A to Z.

The peers

Its 93 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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