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The posting benchmark

Dawson County News on Facebook, beside its peers

How Dawson County News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 71 peers: news publishers in the United States with 10k to 100k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Dawson County News: 2.4 a day

Median in United States: at least 26.6 a day

That is 24.2 fewer a day than the median in United States.

Place the dots by

Posts a day68th/72Photos and video57th/72Evening postsWeekend day
Engagement per post17th/72Engagement a day66th/72Per 1,000 followers9th/72Comments per post32nd/72Comments a day63rd/72

Dawson County News, United States

68thof 72

Rank among its peers, highest first, posts a day

Dawson County News posted 2.4 times a day to Facebook, 83% less than the median of 71 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.8 more posts a day would reach its peers' median. What it would take

See all nine measures

Dawson County News's 71 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Dawson County News beside 71 peers

Dawson County News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2.468th of 7214.2
Photos and video5%57th of 7226%
Evening postsNot countedNo rank23%
Weekend dayNot countedNo rank68%
Engagement per post1017th of 723
Engagement a day7966th of 72357
Engagement per 1,000 followers0.509th of 720.095
Comments per post6.432nd of 725
Comments a day1563rd of 7267

What it would take

What would reaching the median of its peers take?

11.8more posts a day

83 a week, to reach the median of its peers: 14.2 a day, against 2.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    5% of its posts; the median of its peers 26%

    4 more of its 17 posts a week as photos or video: 1 now, 5 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Dawson County News's Facebook posts drew 15 comments a day, 77% less than the median of 71 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Dawson County News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Dawson County News posted, beside its peers

Its own posts beside its 71 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Dawson County News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Dawson County News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDawson County NewsMedian of its peers
Monday 29 June315
Tuesday 30 June318
Wednesday 1 July119
Thursday 2 July319
Friday 3 July216
Saturday 4 July310
Sunday 5 July17
Monday 6 July015
Tuesday 7 July217
Wednesday 8 July419
Thursday 9 July617
Friday 10 July417
Saturday 11 July010
Sunday 12 July08
Monday 13 July315
Tuesday 14 July218
Wednesday 15 July217
Thursday 16 July218
Friday 17 July417
Saturday 18 July010
Sunday 19 July07
Monday 20 July315
Tuesday 21 July317
Wednesday 22 July318
Thursday 23 July319
Friday 24 July418
Saturday 25 July011
Sunday 26 July08
Monday 27 July215
Tuesday 28 July216
Wednesday 29 July418
Thursday 30 July316
Friday 31 July417
Saturday 1 August110
Sunday 2 August09
Monday 3 August415
Tuesday 4 August319
Wednesday 5 August519
Thursday 6 August217
Friday 7 August417
Saturday 8 August112
Sunday 9 August17
Monday 10 August415
Tuesday 11 August317
Wednesday 12 August219
Thursday 13 August317
Friday 14 August316
Saturday 15 August211
Sunday 16 August07
Monday 17 August215
Tuesday 18 August416
Wednesday 19 August417
Thursday 20 August218
Friday 21 August317
Saturday 22 August113
Sunday 23 August17
Monday 24 August215
Tuesday 25 August316
Wednesday 26 August518
Thursday 27 August116
Friday 28 August416
Saturday 29 August113
Sunday 30 August18
Monday 31 August015
Tuesday 1 September516
Wednesday 2 September318
Thursday 3 September317
Friday 4 September317
Saturday 5 September113
Sunday 6 September07
Monday 7 September013
Tuesday 8 September415
Wednesday 9 September219
Thursday 10 September318
Friday 11 September520
Saturday 12 September214
Sunday 13 September07
Monday 14 September315
Tuesday 15 September517
Wednesday 16 September419
Thursday 17 September519
Friday 18 September420
Saturday 19 September215
Sunday 20 September011

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Dawson County News, and the median across its peers.
FormatDawson County NewsIts peers, median
Photo1%26%
Video or reel2%2%
Album2%0%
Link95%73%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Dawson County News's peers are 71 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 71 peers, A to Z.

The peers

Its 71 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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