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The posting benchmark

The Sentinel-Record on Facebook, beside its peers

How The Sentinel-Record's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 20k to 200k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Sentinel-Record: 3 a day

Median in United States: at least 26.6 a day

That is 23.6 fewer a day than the median in United States.

Place the dots by

Posts a day91st/95Photos and video16th/95Evening postsWeekend day
Engagement per post1st/95Engagement a day55th/95Per 1,000 followers3rd/95Comments per post12th/95Comments a day57th/95

The Sentinel-Record, United States

91stof 95

Rank among its peers, highest first, posts a day

The Sentinel-Record posted 3 times a day to Facebook, 85% less than the median of 94 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

17.5 more posts a day would reach its peers' median. What it would take

See all nine measures

The Sentinel-Record's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Sentinel-Record beside 94 peers

The Sentinel-Record and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day391st of 9520.5
Photos and video96%16th of 9543%
Evening postsNot countedNo rank23%
Weekend dayNot countedNo rank74%
Engagement per post921st of 956
Engagement a day59055th of 95793
Engagement per 1,000 followers1.83rd of 950.071
Comments per post3212th of 9512
Comments a day9657th of 95177

What it would take

What would reaching the median of its peers take?

17.5more posts a day

123 a week, to reach the median of its peers: 20.5 a day, against 3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Sentinel-Record's Facebook posts drew 96 comments a day, 46% less than the median of 94 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Sentinel-Record's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Sentinel-Record posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Sentinel-Record
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Sentinel-Record, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Sentinel-RecordMedian of its peers
Monday 29 June217.5
Tuesday 30 June519
Wednesday 1 July220
Thursday 2 July220
Friday 3 July119
Saturday 4 July214.5
Sunday 5 July014.5
Monday 6 July317
Tuesday 7 July421
Wednesday 8 July523
Thursday 9 July223
Friday 10 July222
Saturday 11 July017
Sunday 12 July016.5
Monday 13 July319
Tuesday 14 July422
Wednesday 15 July123
Thursday 16 July122
Friday 17 July222
Saturday 18 July017
Sunday 19 July215
Monday 20 July117
Tuesday 21 July021
Wednesday 22 July021
Thursday 23 July121
Friday 24 July122
Saturday 25 July015.5
Sunday 26 July112
Monday 27 July316
Tuesday 28 July422
Wednesday 29 July222
Thursday 30 July421
Friday 31 July221.5
Saturday 1 August117.5
Sunday 2 August115
Monday 3 August318
Tuesday 4 August222
Wednesday 5 August322
Thursday 6 August323
Friday 7 August320
Saturday 8 August117
Sunday 9 August115
Monday 10 August217
Tuesday 11 August221.5
Wednesday 12 August322.5
Thursday 13 August320.5
Friday 14 August421
Saturday 15 August318
Sunday 16 August314
Monday 17 August418
Tuesday 18 August420
Wednesday 19 August521
Thursday 20 August521
Friday 21 August521.5
Saturday 22 August418.5
Sunday 23 August314
Monday 24 August618
Tuesday 25 August522
Wednesday 26 August422
Thursday 27 August520
Friday 28 August421
Saturday 29 August520.5
Sunday 30 August315
Monday 31 August719
Tuesday 1 September322
Wednesday 2 September423
Thursday 3 September1022
Friday 4 September420.5
Saturday 5 September320
Sunday 6 September316
Monday 7 September415
Tuesday 8 September519
Wednesday 9 September522
Thursday 10 September422
Friday 11 September822
Saturday 12 September322
Sunday 13 September316
Monday 14 September318
Tuesday 15 September522.5
Wednesday 16 September223
Thursday 17 September422
Friday 18 September423
Saturday 19 September322
Sunday 20 September317.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Sentinel-Record, and the median across its peers.
FormatThe Sentinel-RecordIts peers, median
Photo51%38%
Video or reel44%2%
Album1%0%
Link3%60%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Sentinel-Record's peers are 94 news publishers in the United States with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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