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The posting benchmark

Walla Walla Union-Bulletin on Facebook, beside its peers

How Walla Walla Union-Bulletin's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 70 peers: news publishers in the United States with 10k to 100k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Walla Walla Union-Bulletin: 5.6 a day

Median in United States: at least 26.6 a day

That is 21 fewer a day than the median in United States.

Place the dots by

Posts a day63rd/71Photos and video58th/71Evening postsWeekend day
Engagement per post11th/71Engagement a day44th/71Per 1,000 followers8th/71Comments per post26th/71Comments a day41st/71

Walla Walla Union-Bulletin, United States

63rdof 71

Rank among its peers, highest first, posts a day

Walla Walla Union-Bulletin posted 5.6 times a day to Facebook, 62% less than the median of 70 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

9.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Walla Walla Union-Bulletin's 70 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Walla Walla Union-Bulletin beside 70 peers

Walla Walla Union-Bulletin and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5.663rd of 7114.7
Photos and video5%58th of 7128%
Evening postsNot countedNo rank23%
Weekend dayNot countedNo rank69%
Engagement per post1811th of 713
Engagement a day24744th of 71351
Engagement per 1,000 followers0.628th of 710.092
Comments per post9.226th of 715
Comments a day5241st of 7166

What it would take

What would reaching the median of its peers take?

9.1more posts a day

64 a week, to reach the median of its peers: 14.7 a day, against 5.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    5% of its posts; the median of its peers 28%

    9 more of its 39 posts a week as photos or video: 2 now, 11 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Walla Walla Union-Bulletin's posts drew 52 comments a day. The median of its peers: 66.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Walla Walla Union-Bulletin's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Walla Walla Union-Bulletin posted, beside its peers

Its own posts beside its 70 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Walla Walla Union-Bulletin
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Walla Walla Union-Bulletin, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayWalla Walla Union-BulletinMedian of its peers
Monday 29 June815
Tuesday 30 June1118.5
Wednesday 1 July919
Thursday 2 July1019
Friday 3 July516.5
Saturday 4 July410
Sunday 5 July37
Monday 6 July715
Tuesday 7 July718
Wednesday 8 July419
Thursday 9 July417.5
Friday 10 July417
Saturday 11 July610
Sunday 12 July18
Monday 13 July415
Tuesday 14 July918.5
Wednesday 15 July417
Thursday 16 July418.5
Friday 17 July917.5
Saturday 18 July410.5
Sunday 19 July27.5
Monday 20 July815
Tuesday 21 July817.5
Wednesday 22 July418
Thursday 23 July519
Friday 24 July418
Saturday 25 July611
Sunday 26 July48
Monday 27 July815
Tuesday 28 July716.5
Wednesday 29 July418.5
Thursday 30 July716
Friday 31 July617
Saturday 1 August210
Sunday 2 August48.5
Monday 3 August715
Tuesday 4 August619
Wednesday 5 August1019
Thursday 6 August318
Friday 7 August618
Saturday 8 August512
Sunday 9 August57
Monday 10 August615
Tuesday 11 August717
Wednesday 12 August319.5
Thursday 13 August718
Friday 14 August516.5
Saturday 15 August311
Sunday 16 August47
Monday 17 August515
Tuesday 18 August616
Wednesday 19 August618
Thursday 20 August718.5
Friday 21 August517.5
Saturday 22 August313
Sunday 23 August27
Monday 24 August815
Tuesday 25 August416
Wednesday 26 August1218.5
Thursday 27 August1016
Friday 28 August1016.5
Saturday 29 August313.5
Sunday 30 August58
Monday 31 August415
Tuesday 1 September716
Wednesday 2 September418
Thursday 3 September617.5
Friday 4 September817.5
Saturday 5 September813.5
Sunday 6 September67
Monday 7 September513
Tuesday 8 September715.5
Wednesday 9 September219
Thursday 10 September318.5
Friday 11 September820
Saturday 12 September614.5
Sunday 13 September47
Monday 14 September515
Tuesday 15 September518
Wednesday 16 September419
Thursday 17 September219
Friday 18 September520
Saturday 19 September815.5
Sunday 20 September511.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Walla Walla Union-Bulletin, and the median across its peers.
FormatWalla Walla Union-BulletinIts peers, median
Photo2%26%
Video or reel3%2%
Album1%0%
Link95%72.2%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Walla Walla Union-Bulletin's peers are 70 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 70 peers, A to Z.

The peers

Its 70 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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