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The posting benchmark

The Oakland Press on Facebook, beside its peers

How The Oakland Press's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 70 peers: news publishers in the United States with 10k to 100k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Oakland Press: 8.3 a day

Median in United States: at least 26.6 a day

That is 18.3 fewer a day than the median in United States.

Place the dots by

Posts a day59th/71Photos and video71st/71Evening postsWeekend day
Engagement per post61st/71Engagement a day71st/71Per 1,000 followers61st/71Comments per post71st/71Comments a day70th/71

The Oakland Press, United States

59thof 71

Rank among its peers, highest first, posts a day

The Oakland Press posted 8.3 times a day to Facebook, 44% less than the median of 70 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

6.5 more posts a day would reach its peers' median. What it would take

See all nine measures

The Oakland Press's 70 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Oakland Press beside 70 peers

The Oakland Press and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day8.359th of 7114.7
Photos and video0%71st of 7128%
Evening postsNot countedNo rank23%
Weekend dayNot countedNo rank68%
Engagement per post061st of 713
Engagement a day1271st of 71364
Engagement per 1,000 followers061st of 710.097
Comments per post0.371st of 715.4
Comments a day2.170th of 7169

What it would take

What would reaching the median of its peers take?

6.5more posts a day

46 a week, to reach the median of its peers: 14.7 a day, against 8.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    0% of its posts; the median of its peers 28%

    17 more of its 58 posts a week as photos or video: 0 now, 17 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Oakland Press's Facebook posts drew 2.1 comments a day, 97% less than the median of 70 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Oakland Press's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Oakland Press posted, beside its peers

Its own posts beside its 70 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Oakland Press
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Oakland Press, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Oakland PressMedian of its peers
Monday 29 June115
Tuesday 30 June418.5
Wednesday 1 July419
Thursday 2 July319
Friday 3 July116.5
Saturday 4 July310
Sunday 5 July57
Monday 6 July415
Tuesday 7 July218
Wednesday 8 July419
Thursday 9 July317.5
Friday 10 July517
Saturday 11 July210
Sunday 12 July57.5
Monday 13 July315
Tuesday 14 July218.5
Wednesday 15 July217
Thursday 16 July518.5
Friday 17 July317.5
Saturday 18 July310.5
Sunday 19 July37.5
Monday 20 July315
Tuesday 21 July117.5
Wednesday 22 July218
Thursday 23 July2018.5
Friday 24 July1018
Saturday 25 July411
Sunday 26 July98
Monday 27 July615
Tuesday 28 July1116.5
Wednesday 29 July1518.5
Thursday 30 July1216
Friday 31 July1517
Saturday 1 August810
Sunday 2 August59
Monday 3 August1015
Tuesday 4 August1119
Wednesday 5 August1119
Thursday 6 August1318
Friday 7 August1118
Saturday 8 August1011.5
Sunday 9 August47
Monday 10 August1315
Tuesday 11 August1617
Wednesday 12 August1219.5
Thursday 13 August718
Friday 14 August1616.5
Saturday 15 August611
Sunday 16 August117
Monday 17 August915
Tuesday 18 August916
Wednesday 19 August1218
Thursday 20 August618.5
Friday 21 August1217.5
Saturday 22 August413
Sunday 23 August67.5
Monday 24 August1015
Tuesday 25 August716.5
Wednesday 26 August1718.5
Thursday 27 August1216
Friday 28 August716.5
Saturday 29 August713.5
Sunday 30 August168
Monday 31 August1515
Tuesday 1 September1116
Wednesday 2 September1218
Thursday 3 September1417.5
Friday 4 September1217.5
Saturday 5 September513.5
Sunday 6 September77
Monday 7 September613
Tuesday 8 September1215.5
Wednesday 9 September1019
Thursday 10 September1118.5
Friday 11 September920
Saturday 12 September914.5
Sunday 13 September67
Monday 14 September1315
Tuesday 15 September1118
Wednesday 16 September1919
Thursday 17 September719
Friday 18 September1420
Saturday 19 September1315.5
Sunday 20 September510.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Oakland Press, and the median across its peers.
FormatThe Oakland PressIts peers, median
Photo0%26%
Video or reel0%2%
Album0%0%
Link100%72.2%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Oakland Press's peers are 70 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 70 peers, A to Z.

The peers

Its 70 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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