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The posting benchmark

Brainerd Dispatch on Facebook, beside its peers

How Brainerd Dispatch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 62 peers: news publishers in the United States with 10k to 100k followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Brainerd Dispatch: 12.9 a day

Median in United States: at least 26.6 a day

That is 13.7 fewer a day than the median in United States.

Place the dots by

Posts a day41st/63Photos and video21st/63Evening posts16th/22Weekend day4th/22
Engagement per post32nd/63Engagement a day41st/63Per 1,000 followers29th/63Comments per post40th/63Comments a day39th/63

Brainerd Dispatch, United States

41stof 63

Rank among its peers, highest first, posts a day

Brainerd Dispatch posted 12.9 times a day to Facebook. The median of its 62 peers: 15.6.

Its first gap: evening posts

3 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 62 news publishers in the United States with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Brainerd Dispatch's 62 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Brainerd Dispatch beside 62 peers

Brainerd Dispatch and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12.941st of 6315.6
Photos and video50%21st of 6330%
Evening posts20%16th of 2223%
Weekend day86%4th of 2267%
Engagement per post332nd of 633.5
Engagement a day25741st of 63379
Engagement per 1,000 followers0.09629th of 630.085
Comments per post4.140th of 636.4
Comments a day5339th of 6373

What it would take

What would reaching the median of its peers take?

Brainerd Dispatch's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

3more posts a week

between 18:00 and midnight, of its 90 a week: 18 now, 21 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Brainerd Dispatch
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Brainerd Dispatch, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 23%
Show as a table
Posts in each local hour, beside the median of its peers
HourBrainerd DispatchMedian of its peers
00:000.0%0.1%
01:000.0%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.0%0.0%
05:006.6%0.2%
06:004.8%4.3%
07:006.6%5.8%
08:005.5%6.3%
09:007.0%6.9%
10:007.3%6.4%
11:006.6%7.8%
12:006.4%6.1%
13:006.2%6.8%
14:005.9%7.0%
15:006.4%6.1%
16:005.6%6.2%
17:005.5%6.1%
18:004.5%6.0%
19:003.6%5.5%
20:002.6%5.1%
21:002.9%3.4%
22:003.3%3.0%
23:002.7%0.9%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    12.9 now; the median of its peers 15.6

    2.7 more a day, 19 a week
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Brainerd Dispatch's posts drew 53 comments a day. The median of its peers: 73.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Brainerd Dispatch's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Brainerd Dispatch posted, beside its peers

Its own posts beside its 62 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Brainerd Dispatch
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Brainerd Dispatch, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBrainerd DispatchMedian of its peers
Monday 29 June1515
Tuesday 30 June1919
Wednesday 1 July1919
Thursday 2 July1919
Friday 3 July1118
Saturday 4 July1110
Sunday 5 July57
Monday 6 July1315.5
Tuesday 7 July1219
Wednesday 8 July1019
Thursday 9 July1119
Friday 10 July1119
Saturday 11 July1010
Sunday 12 July108
Monday 13 July1016
Tuesday 14 July1819.5
Wednesday 15 July1319
Thursday 16 July1019
Friday 17 July1319
Saturday 18 July1010
Sunday 19 July78
Monday 20 July1115.5
Tuesday 21 July1119
Wednesday 22 July1119
Thursday 23 July1020
Friday 24 July1319
Saturday 25 July1110.5
Sunday 26 July68
Monday 27 July1115
Tuesday 28 July918.5
Wednesday 29 July919
Thursday 30 July918
Friday 31 July919
Saturday 1 August1010
Sunday 2 August69
Monday 3 August915
Tuesday 4 August919
Wednesday 5 August1319
Thursday 6 August1319
Friday 7 August1519
Saturday 8 August913
Sunday 9 August37
Monday 10 August1015.5
Tuesday 11 August1620
Wednesday 12 August1521
Thursday 13 August1219
Friday 14 August1419
Saturday 15 August1111
Sunday 16 August67.5
Monday 17 August816
Tuesday 18 August1319
Wednesday 19 August1619
Thursday 20 August1319
Friday 21 August1519
Saturday 22 August1812.5
Sunday 23 August88.5
Monday 24 August1415.5
Tuesday 25 August1619
Wednesday 26 August1420
Thursday 27 August1117.5
Friday 28 August1519
Saturday 29 August1713.5
Sunday 30 August89
Monday 31 August1415
Tuesday 1 September1518
Wednesday 2 September1619
Thursday 3 September1919
Friday 4 September1918
Saturday 5 September1913
Sunday 6 September198
Monday 7 September1213
Tuesday 8 September817
Wednesday 9 September1719
Thursday 10 September1819
Friday 11 September1920
Saturday 12 September1913.5
Sunday 13 September187
Monday 14 September1515
Tuesday 15 September1119.5
Wednesday 16 September1619
Thursday 17 September2019
Friday 18 September1919.5
Saturday 19 September1913.5
Sunday 20 September199.5

Share of posts by local hour

Show the figures as a table
Share of posts by Brainerd Dispatch in each local hour, beside the median of its peers.
Local hourBrainerd DispatchMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:006.6%0.2%
06:004.8%4.3%
07:006.6%5.8%
08:005.5%6.3%
09:007%6.9%
10:007.3%6.4%
11:006.6%7.8%
12:006.4%6.1%
13:006.2%6.8%
14:005.9%7%
15:006.4%6.1%
16:005.6%6.2%
17:005.5%6.1%
18:004.5%6%
19:003.6%5.5%
20:002.6%5.1%
21:002.9%3.4%
22:003.3%3%
23:002.7%0.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Brainerd Dispatch on each local weekday, beside the median of its peers.
WeekdayBrainerd DispatchMedian of its peers
Monday12.617.5
Tuesday12.320
Wednesday14.520.2
Thursday13.920.3
Friday14.120.3
Saturday13.211.7
Sunday9.9212.4

What it posted

Show the figures as a table
Share of each format among posts by Brainerd Dispatch, and the median across its peers.
FormatBrainerd DispatchIts peers, median
Photo49%27%
Video or reel1%2%
Album0%0%
Link50%71%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Brainerd Dispatch, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, Brainerd Dispatch posted 86% of a weekday's posts. The median of its peers: 67%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Brainerd Dispatch's peers are 62 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 62 peers, A to Z.

The peers

Its 62 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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