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The posting benchmark

The Dickinson Press on Facebook, beside its peers

How The Dickinson Press's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 62 peers: news publishers in the United States with 10k to 100k followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Dickinson Press: 5.7 a day

Median in United States: at least 26.6 a day

That is 20.9 fewer a day than the median in United States.

Place the dots by

Posts a day54th/63Photos and video39th/63Evening posts17th/22Weekend day20th/22
Engagement per post26th/63Engagement a day55th/63Per 1,000 followers18th/63Comments per post45th/63Comments a day58th/63

The Dickinson Press, United States

54thof 63

Rank among its peers, highest first, posts a day

The Dickinson Press posted 5.7 times a day to Facebook, 64% less than the median of 62 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10 more posts a day would reach its peers' median. What it would take

See all nine measures

The Dickinson Press's 62 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Dickinson Press beside 62 peers

The Dickinson Press and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5.754th of 6315.6
Photos and video16%39th of 6330%
Evening posts17%17th of 2223%
Weekend day26%20th of 2267%
Engagement per post526th of 633.5
Engagement a day8855th of 63379
Engagement per 1,000 followers0.2418th of 630.085
Comments per post2.445th of 636.4
Comments a day1458th of 6373

What it would take

What would reaching the median of its peers take?

10more posts a day

70 a week, to reach the median of its peers: 15.6 a day, against 5.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    16% of its posts; the median of its peers 30%

    6 more of its 40 posts a week as photos or video: 6 now, 12 at the median

  • Evening posts

    18:00 to midnight: 17% of its posts; the median of its peers 23%

    3 more of its 40 posts a week between 18:00 and midnight: 7 now, 10 at the median

  • Weekend day

    A weekend day: 26% of a weekday's posts; the median of its peers 67%

    6 more posts a weekend: 2 on Saturday and 4 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Dickinson Press's Facebook posts drew 14 comments a day, 81% less than the median of 62 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Dickinson Press's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Dickinson Press posted, beside its peers

Its own posts beside its 62 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Dickinson Press
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Dickinson Press, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Dickinson PressMedian of its peers
Monday 29 June415
Tuesday 30 June419
Wednesday 1 July1919
Thursday 2 July2019
Friday 3 July618
Saturday 4 July210
Sunday 5 July27
Monday 6 July715.5
Tuesday 7 July219
Wednesday 8 July619
Thursday 9 July219
Friday 10 July619
Saturday 11 July310
Sunday 12 July08
Monday 13 July916
Tuesday 14 July919.5
Wednesday 15 July319
Thursday 16 July519
Friday 17 July419
Saturday 18 July210
Sunday 19 July08
Monday 20 July1115.5
Tuesday 21 July119
Wednesday 22 July619
Thursday 23 July720
Friday 24 July519
Saturday 25 July110.5
Sunday 26 July18
Monday 27 July615
Tuesday 28 July418.5
Wednesday 29 July419
Thursday 30 July518
Friday 31 July519
Saturday 1 August010
Sunday 2 August19
Monday 3 August615
Tuesday 4 August619
Wednesday 5 August619
Thursday 6 August819
Friday 7 August619
Saturday 8 August013
Sunday 9 August07
Monday 10 August815.5
Tuesday 11 August520
Wednesday 12 August421
Thursday 13 August919
Friday 14 August219
Saturday 15 August011
Sunday 16 August07.5
Monday 17 August916
Tuesday 18 August419
Wednesday 19 August819
Thursday 20 August619
Friday 21 August1119
Saturday 22 August412.5
Sunday 23 August08.5
Monday 24 August1115.5
Tuesday 25 August519
Wednesday 26 August920
Thursday 27 August717.5
Friday 28 August519
Saturday 29 August413.5
Sunday 30 August09
Monday 31 August915
Tuesday 1 September318
Wednesday 2 September919
Thursday 3 September919
Friday 4 September918
Saturday 5 September413
Sunday 6 September08
Monday 7 September113
Tuesday 8 September417
Wednesday 9 September719
Thursday 10 September719
Friday 11 September820
Saturday 12 September213.5
Sunday 13 September17
Monday 14 September615
Tuesday 15 September319.5
Wednesday 16 September1019
Thursday 17 September1919
Friday 18 September2119.5
Saturday 19 September1913.5
Sunday 20 September109.5

Share of posts by local hour

Show the figures as a table
Share of posts by The Dickinson Press in each local hour, beside the median of its peers.
Local hourThe Dickinson PressMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:002.5%0.2%
06:001.3%4.3%
07:001.7%5.8%
08:002.5%6.3%
09:003.2%6.9%
10:006.7%6.4%
11:008.2%7.8%
12:008.4%6.1%
13:007.4%6.8%
14:009%7%
15:0012.8%6.1%
16:0010.9%6.2%
17:008.4%6.1%
18:005.5%6%
19:002.9%5.5%
20:003.8%5.1%
21:001.9%3.4%
22:001.9%3%
23:001%0.9%

Posts a day by weekday

Show the figures as a table
Posts a day by The Dickinson Press on each local weekday, beside the median of its peers.
WeekdayThe Dickinson PressMedian of its peers
Monday7.6717.5
Tuesday4.2520
Wednesday8.0820.2
Thursday8.520.3
Friday7.4220.3
Saturday2.8311.7
Sunday0.91712.4

What it posted

Show the figures as a table
Share of each format among posts by The Dickinson Press, and the median across its peers.
FormatThe Dickinson PressIts peers, median
Photo13%27%
Video or reel1%2%
Album2%0%
Link85%71%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Dickinson Press, 18:00 to midnight: 17%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, The Dickinson Press posted 26% of a weekday's posts. The median of its peers: 67%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Dickinson Press's peers are 62 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 62 peers, A to Z.

The peers

Its 62 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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