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The posting benchmark

The Columbian on Facebook, beside its peers

How The Columbian's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 20k to 200k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Columbian: 9.1 a day

Median in United States: at least 26.6 a day

That is 17.5 fewer a day than the median in United States.

Place the dots by

Posts a day82nd/95Photos and video92nd/95Evening posts22nd/39Weekend day14th/39
Engagement per post15th/95Engagement a day53rd/95Per 1,000 followers17th/95Comments per post22nd/95Comments a day45th/95

The Columbian, United States

82ndof 95

Rank among its peers, highest first, posts a day

The Columbian posted 9.1 times a day to Facebook, 56% less than the median of 94 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.4 more posts a day would reach its peers' median. What it would take

See all nine measures

The Columbian's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Columbian beside 94 peers

The Columbian and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9.182nd of 9520.5
Photos and video1%92nd of 9545%
Evening posts22%22nd of 3923%
Weekend day79%14th of 3973%
Engagement per post1915th of 956
Engagement a day59553rd of 95793
Engagement per 1,000 followers0.2817th of 950.071
Comments per post2222nd of 9512
Comments a day20245th of 95174

What it would take

What would reaching the median of its peers take?

11.4more posts a day

80 a week, to reach the median of its peers: 20.5 a day, against 9.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    1% of its posts; the median of its peers 45%

    28 more of its 64 posts a week as photos or video: 1 now, 29 at the median
  • Evening posts

    18:00 to midnight: 22% of its posts; the median of its peers 23%

    1 more of its 64 posts a week between 18:00 and midnight: 14 now, 15 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Columbian's posts drew 202 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Columbian's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Columbian posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Columbian
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Columbian, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe ColumbianMedian of its peers
Monday 29 June617.5
Tuesday 30 June1019
Wednesday 1 July620
Thursday 2 July1220
Friday 3 July619
Saturday 4 July714.5
Sunday 5 July414.5
Monday 6 July417
Tuesday 7 July621
Wednesday 8 July1123
Thursday 9 July823
Friday 10 July1122
Saturday 11 July1017
Sunday 12 July1016.5
Monday 13 July519
Tuesday 14 July1122
Wednesday 15 July923
Thursday 16 July1022
Friday 17 July1222
Saturday 18 July1217
Sunday 19 July815
Monday 20 July717
Tuesday 21 July1121
Wednesday 22 July1121
Thursday 23 July1121
Friday 24 July1322
Saturday 25 July1215.5
Sunday 26 July612
Monday 27 July716
Tuesday 28 July1122
Wednesday 29 July1022
Thursday 30 July1221
Friday 31 July921.5
Saturday 1 August1017.5
Sunday 2 August915
Monday 3 August618
Tuesday 4 August1022
Wednesday 5 August922
Thursday 6 August823
Friday 7 August920
Saturday 8 August1117
Sunday 9 August1115
Monday 10 August917
Tuesday 11 August1321.5
Wednesday 12 August1022.5
Thursday 13 August1020.5
Friday 14 August1321
Saturday 15 August1218
Sunday 16 August914
Monday 17 August918
Tuesday 18 August1120
Wednesday 19 August1221
Thursday 20 August1221
Friday 21 August921.5
Saturday 22 August818.5
Sunday 23 August914
Monday 24 August718
Tuesday 25 August822
Wednesday 26 August922
Thursday 27 August1020
Friday 28 August821
Saturday 29 August920.5
Sunday 30 August815
Monday 31 August619
Tuesday 1 September822
Wednesday 2 September823
Thursday 3 September1122
Friday 4 September1020.5
Saturday 5 September820
Sunday 6 September516
Monday 7 September715
Tuesday 8 September719
Wednesday 9 September722
Thursday 10 September1122
Friday 11 September1122
Saturday 12 September922
Sunday 13 September716
Monday 14 September718
Tuesday 15 September922.5
Wednesday 16 September1023
Thursday 17 September1022
Friday 18 September923
Saturday 19 September1122
Sunday 20 September917.5

Share of posts by local hour

Show the figures as a table
Share of posts by The Columbian in each local hour, beside the median of its peers.
Local hourThe ColumbianMedian of its peers
00:000%0.1%
01:000%0.2%
02:000%0.1%
03:000%0.1%
04:000%0%
05:000%3.7%
06:000%4.5%
07:000%5.7%
08:003.4%6%
09:006.9%6.4%
10:005.2%6.2%
11:008.8%6.5%
12:008.7%5.2%
13:0010.2%6.5%
14:008.7%6%
15:007.8%6.1%
16:0010.2%5.9%
17:008.4%5.8%
18:008.1%5.5%
19:008.1%5.2%
20:005.4%4.8%
21:000.1%4.2%
22:000%3.7%
23:000%1.6%

Posts a day by weekday

Show the figures as a table
Posts a day by The Columbian on each local weekday, beside the median of its peers.
WeekdayThe ColumbianMedian of its peers
Monday9.0819.8
Tuesday9.6722.3
Wednesday9.4222.6
Thursday10.321.9
Friday10.122.6
Saturday8.6716.9
Sunday6.5812.7

What it posted

Show the figures as a table
Share of each format among posts by The Columbian, and the median across its peers.
FormatThe ColumbianIts peers, median
Photo0%39%
Video or reel1%2%
Album0%0%
Link99%59%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Columbian, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, The Columbian posted 79% of a weekday's posts. The median of its peers: 73%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Columbian's peers are 94 news publishers in the United States with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us