The posting benchmark
Post Bulletin on Facebook, beside its peers
How Post Bulletin's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 88 peers: news publishers in the United States with 20k to 200k followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- Under 100k
Within United States
Post Bulletin: 12.8 a day
Median in United States: at least 26.6 a day
That is 13.8 fewer a day than the median in United States.
Place the dots by
Post Bulletin, United States
69thof 89
Rank among its peers, highest first, posts a day
Post Bulletin posted 12.8 times a day to Facebook, 38% less than the median of 88 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.
Its first gap: posts a day
8 more posts a day would reach its peers' median. What it would take
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
Post Bulletin beside 88 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 12.8 | 69th of 89 | 20.8 |
| Photos and video | 100% | 1st of 89 | 46% |
| Evening posts | 26% | 12th of 34 | 24% |
| Weekend day | 51% | 27th of 34 | 74% |
| Engagement per post | 16 | 19th of 89 | 6.5 |
| Engagement a day | 693 | 49th of 89 | 809 |
| Engagement per 1,000 followers | 0.34 | 11th of 89 | 0.070 |
| Comments per post | 18 | 31st of 89 | 13 |
| Comments a day | 232 | 41st of 89 | 191 |
What it would take
What would reaching the median of its peers take?
8more posts a day
56 a week, to reach the median of its peers: 20.8 a day, against 12.8 now
Arithmetic on the figures above. It isn't a forecast.
The other measures, in posts
Weekend day
A weekend day: 51% of a weekday's posts; the median of its peers 74%
8 more posts a weekend: 3 on Saturday and 5 on Sunday- At or above the median of its peers on photos and video and evening posts.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
Post Bulletin's posts drew 232 comments a day, 1.2 times the median of its peers.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Post Bulletin's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How Post Bulletin posted, beside its peers
Posts each day
- Post Bulletin
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | Post Bulletin | Median of its peers |
|---|---|---|
| Monday 29 June | 15 | 18 |
| Tuesday 30 June | 16 | 19 |
| Wednesday 1 July | 12 | 21 |
| Thursday 2 July | 14 | 20 |
| Friday 3 July | 5 | 20 |
| Saturday 4 July | 6 | 16 |
| Sunday 5 July | 7 | 15 |
| Monday 6 July | 13 | 17 |
| Tuesday 7 July | 13 | 21 |
| Wednesday 8 July | 19 | 23 |
| Thursday 9 July | 14 | 23 |
| Friday 10 July | 15 | 22 |
| Saturday 11 July | 10 | 18 |
| Sunday 12 July | 9 | 17 |
| Monday 13 July | 15 | 19.5 |
| Tuesday 14 July | 17 | 22 |
| Wednesday 15 July | 15 | 23 |
| Thursday 16 July | 12 | 23 |
| Friday 17 July | 15 | 22 |
| Saturday 18 July | 8 | 17.5 |
| Sunday 19 July | 8 | 15 |
| Monday 20 July | 9 | 17 |
| Tuesday 21 July | 17 | 21 |
| Wednesday 22 July | 12 | 21 |
| Thursday 23 July | 11 | 21.5 |
| Friday 24 July | 9 | 23 |
| Saturday 25 July | 10 | 16.5 |
| Sunday 26 July | 7 | 14.5 |
| Monday 27 July | 15 | 17 |
| Tuesday 28 July | 15 | 22.5 |
| Wednesday 29 July | 18 | 22 |
| Thursday 30 July | 12 | 21 |
| Friday 31 July | 13 | 22 |
| Saturday 1 August | 6 | 18 |
| Sunday 2 August | 5 | 15.5 |
| Monday 3 August | 15 | 19 |
| Tuesday 4 August | 19 | 22 |
| Wednesday 5 August | 19 | 23 |
| Thursday 6 August | 13 | 23 |
| Friday 7 August | 13 | 21 |
| Saturday 8 August | 7 | 17.5 |
| Sunday 9 August | 7 | 16 |
| Monday 10 August | 12 | 17.5 |
| Tuesday 11 August | 14 | 22 |
| Wednesday 12 August | 19 | 23.5 |
| Thursday 13 August | 15 | 21.5 |
| Friday 14 August | 9 | 21 |
| Saturday 15 August | 7 | 19 |
| Sunday 16 August | 7 | 14 |
| Monday 17 August | 10 | 18.5 |
| Tuesday 18 August | 14 | 20 |
| Wednesday 19 August | 16 | 21 |
| Thursday 20 August | 15 | 22 |
| Friday 21 August | 11 | 22 |
| Saturday 22 August | 6 | 20 |
| Sunday 23 August | 5 | 15 |
| Monday 24 August | 14 | 18 |
| Tuesday 25 August | 13 | 22.5 |
| Wednesday 26 August | 12 | 22 |
| Thursday 27 August | 14 | 20 |
| Friday 28 August | 13 | 22 |
| Saturday 29 August | 9 | 22 |
| Sunday 30 August | 5 | 15.5 |
| Monday 31 August | 16 | 19 |
| Tuesday 1 September | 22 | 22 |
| Wednesday 2 September | 18 | 23 |
| Thursday 3 September | 16 | 22 |
| Friday 4 September | 23 | 21 |
| Saturday 5 September | 15 | 21.5 |
| Sunday 6 September | 5 | 16 |
| Monday 7 September | 7 | 16 |
| Tuesday 8 September | 14 | 19 |
| Wednesday 9 September | 14 | 22 |
| Thursday 10 September | 15 | 22 |
| Friday 11 September | 21 | 22 |
| Saturday 12 September | 22 | 22 |
| Sunday 13 September | 6 | 16 |
| Monday 14 September | 10 | 19 |
| Tuesday 15 September | 19 | 24 |
| Wednesday 16 September | 24 | 23.5 |
| Thursday 17 September | 13 | 23 |
| Friday 18 September | 19 | 24 |
| Saturday 19 September | 12 | 22 |
| Sunday 20 September | 18 | 17.5 |
Share of posts by local hour
Show the figures as a table
| Local hour | Post Bulletin | Median of its peers |
|---|---|---|
| 00:00 | 2.9% | 0.1% |
| 01:00 | 1.1% | 0.3% |
| 02:00 | 0.6% | 0.1% |
| 03:00 | 0.4% | 0.1% |
| 04:00 | 0.1% | 0.1% |
| 05:00 | 0.3% | 3.8% |
| 06:00 | 5.6% | 4.5% |
| 07:00 | 7.8% | 5.7% |
| 08:00 | 6.9% | 5.9% |
| 09:00 | 6.8% | 6.4% |
| 10:00 | 6.2% | 6.1% |
| 11:00 | 5.5% | 6.6% |
| 12:00 | 5.7% | 5.2% |
| 13:00 | 5.3% | 6.5% |
| 14:00 | 4.4% | 6% |
| 15:00 | 4.1% | 6% |
| 16:00 | 4.8% | 5.8% |
| 17:00 | 5.2% | 5.8% |
| 18:00 | 4.1% | 5.5% |
| 19:00 | 4.5% | 5.4% |
| 20:00 | 4.2% | 4.9% |
| 21:00 | 3.5% | 4.5% |
| 22:00 | 4.7% | 3.3% |
| 23:00 | 5.3% | 1.4% |
Posts a day by weekday
Show the figures as a table
| Weekday | Post Bulletin | Median of its peers |
|---|---|---|
| Monday | 15.2 | 20.2 |
| Tuesday | 17.5 | 23 |
| Wednesday | 14 | 24.7 |
| Thursday | 15.3 | 22.3 |
| Friday | 12.7 | 23 |
| Saturday | 9 | 19.3 |
| Sunday | 6.33 | 13.8 |
What it posted
Show the figures as a table
| Format | Post Bulletin | Its peers, median |
|---|---|---|
| Photo | 94% | 41% |
| Video or reel | 6% | 2% |
| Album | 0% | 0% |
| Link | 0% | 58% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Post Bulletin, 18:00 to midnight: 26%
- Median of its peers, 18:00 to midnight: 24%
- On a weekend day, Post Bulletin posted 51% of a weekday's posts. The median of its peers: 74%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
Post Bulletin's peers are 88 news publishers in the United States with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 88 peers, A to Z.
The peers
Its 88 peers, A to Z
- Alexandria Echo PressUnited States
- Arizona Daily StarUnited States
- Arkansas Democrat-GazetteUnited States
- Asheville Citizen-TimesUnited States
- Battle Creek EnquirerUnited States
- Beaumont EnterpriseUnited States
- Boston HeraldUnited States
- Burlington Free PressUnited States
- Camden NewsUnited States
- Chattanooga Times Free PressUnited States
- Connect SavannahUnited States
- Connecticut PostUnited States
- CT InsiderUnited States
- Daily BreezeUnited States
- Daily CameraUnited States
- Daily PressUnited States
- Delaware County Daily TimesUnited States
- East Bay TimesUnited States
- El Dorado News-TimesUnited States
- Forsyth County NewsUnited States
- Grand Forks HeraldUnited States
- Green Bay Press-GazetteUnited States
- Greensboro News & RecordUnited States
- Hartford CourantUnited States
- Herald Times ReporterUnited States
- Hometown LifeUnited States
- Idaho StatesmanUnited States
- Inland Valley Daily BulletinUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- lehighvalleylive.comUnited States
- Lincoln Journal StarUnited States
- Livingston DailyUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- Marin Independent JournalUnited States
- New Haven RegisterUnited States
- News TribuneUnited States
- Northwest Arkansas Democrat-GazetteUnited States
- Omaha World-HeraldUnited States
- Oshkosh NorthwesternUnited States
- Pasadena Star-NewsUnited States
- Redlands Daily FactsUnited States
- Reno Gazette JournalUnited States
- Richmond Times-DispatchUnited States
- San Gabriel Valley TribuneUnited States
- Santa Cruz SentinelUnited States
- Springfield News-LeaderUnited States
- Springfield News-SunUnited States
- St. Paul Pioneer PressUnited States
- Stamford AdvocateUnited States
- Tallahassee DemocratUnited States
- Texarkana GazetteUnited States
- The Buffalo NewsUnited States
- The ColumbianUnited States
- The Daily AdvertiserUnited States
- The Desert SunUnited States
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Holland SentinelUnited States
- The Journal News / lohudUnited States
- The LedgerUnited States
- The Lowell SunUnited States
- The Macomb DailyUnited States
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News-TimesUnited States
- The Oakland PressUnited States
- The Post-CrescentUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Reporter (Fond du Lac)United States
- The Roanoke TimesUnited States
- The Sentinel-RecordUnited States
- The Sheboygan PressUnited States
- The Spokesman-ReviewUnited States
- The Sun (San Bernardino)United States
- The Virginian-PilotUnited States
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tulsa WorldUnited States
- Walla Walla Union-BulletinUnited States
- Wausau Daily HeraldUnited States
- Whittier Daily NewsUnited States
- Winston-Salem JournalUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
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