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The posting benchmark

The Spokesman-Review on Facebook, beside its peers

How The Spokesman-Review's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 101 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Spokesman-Review: 8.5 a day

Median in United States: at least 26.6 a day

That is 18.1 fewer a day than the median in United States.

Place the dots by

Posts a day94th/102Photos and video95th/102Evening postsWeekend day
Engagement per post7th/102Engagement a day59th/102Per 1,000 followers5th/102Comments per post28th/102Comments a day59th/102

The Spokesman-Review, United States

94thof 102

Rank among its peers, highest first, posts a day

The Spokesman-Review posted 8.5 times a day to Facebook, 63% less than the median of 101 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: posts a day

14.8 more posts a day would reach its peers' median. What it would take

See all nine measures

The Spokesman-Review's 101 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Spokesman-Review beside 101 peers

The Spokesman-Review and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day8.594th of 10223.2
Photos and video4%95th of 10254%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank74%
Engagement per post387th of 1027
Engagement a day1,06859th of 1021,488
Engagement per 1,000 followers0.405th of 1020.064
Comments per post2828th of 10216
Comments a day24059th of 102349

What it would take

What would reaching the median of its peers take?

14.8more posts a day

104 a week, to reach the median of its peers: 23.2 a day, against 8.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    4% of its posts; the median of its peers 54%

    30 more of its 59 posts a week as photos or video: 2 now, 32 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Spokesman-Review's posts drew 240 comments a day. The median of its peers: 349.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Spokesman-Review's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Spokesman-Review posted, beside its peers

Its own posts beside its 101 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Spokesman-Review
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Spokesman-Review, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Spokesman-ReviewMedian of its peers
Monday 29 June522
Tuesday 30 June1121
Wednesday 1 July624
Thursday 2 July523
Friday 3 July824
Saturday 4 July319
Sunday 5 July717
Monday 6 July119
Tuesday 7 July324
Wednesday 8 July1224
Thursday 9 July225
Friday 10 July1123
Saturday 11 July822
Sunday 12 July320
Monday 13 July323
Tuesday 14 July1124
Wednesday 15 July1125
Thursday 16 July1224
Friday 17 July1524
Saturday 18 July722
Sunday 19 July1119
Monday 20 July822
Tuesday 21 July923
Wednesday 22 July1023
Thursday 23 July2125
Friday 24 July1825
Saturday 25 July620
Sunday 26 July816
Monday 27 July621
Tuesday 28 July624
Wednesday 29 July725
Thursday 30 July1224
Friday 31 July1123
Saturday 1 August420
Sunday 2 August1318
Monday 3 August1923
Tuesday 4 August1224
Wednesday 5 August1724
Thursday 6 August1325
Friday 7 August2024
Saturday 8 August322
Sunday 9 August718
Monday 10 August422
Tuesday 11 August1024
Wednesday 12 August928
Thursday 13 August626
Friday 14 August524
Saturday 15 August223
Sunday 16 August718
Monday 17 August024
Tuesday 18 August823
Wednesday 19 August1226
Thursday 20 August627
Friday 21 August1323
Saturday 22 August223
Sunday 23 August816
Monday 24 August825
Tuesday 25 August1125
Wednesday 26 August1425
Thursday 27 August1427
Friday 28 August1125
Saturday 29 August623
Sunday 30 August917
Monday 31 August521
Tuesday 1 September924
Wednesday 2 September426
Thursday 3 September825
Friday 4 September1026
Saturday 5 September1223
Sunday 6 September1320
Monday 7 September718
Tuesday 8 September322
Wednesday 9 September226
Thursday 10 September327
Friday 11 September527
Saturday 12 September1524
Sunday 13 September220
Monday 14 September522
Tuesday 15 September226
Wednesday 16 September928
Thursday 17 September1726
Friday 18 September928
Saturday 19 September1225
Sunday 20 September1024

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Spokesman-Review, and the median across its peers.
FormatThe Spokesman-ReviewIts peers, median
Photo4%51%
Video or reel0%2%
Album0%0%
Link96%47%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Spokesman-Review's peers are 101 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 101 peers, A to Z.

The peers

Its 101 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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