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The posting benchmark

Hometown Life on Facebook, beside its peers

How Hometown Life's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 10k to 100k followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Hometown Life: 0.3 a day

Median in United States: at least 26.6 a day

That is 26.3 fewer a day than the median in United States.

Place the dots by

Posts a day66th/67Photos and video32nd/67Evening posts25th/29Weekend day14th/29
Engagement per post40th/67Engagement a day65th/67Per 1,000 followers38th/67Comments per post22nd/67Comments a day65th/67

Hometown Life, United States

66thof 67

Rank among its peers, highest first, posts a day

Hometown Life posted 0.3 times a day to Facebook, 98% less than the median of 66 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

13.7 more posts a day would reach its peers' median. What it would take

See all nine measures

Hometown Life's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Hometown Life beside 66 peers

Hometown Life and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day0.366th of 6714
Photos and video26%32nd of 6716%
Evening posts15%25th of 2922%
Weekend day71%14th of 2969%
Engagement per post240th of 673
Engagement a day2165th of 67351
Engagement per 1,000 followers0.07638th of 670.095
Comments per post9.822nd of 675
Comments a day3.265th of 6764

What it would take

What would reaching the median of its peers take?

13.7more posts a day

96 a week, to reach the median of its peers: 14 a day, against 0.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 15% of its posts; the median of its peers 22%

    1 more of its 2 posts a week between 18:00 and midnight: 0 now, 1 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Hometown Life's Facebook posts drew 3.2 comments a day, 95% less than the median of 66 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Hometown Life's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Hometown Life posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Hometown Life
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Hometown Life, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHometown LifeMedian of its peers
Monday 29 June115
Tuesday 30 June118
Wednesday 1 July019
Thursday 2 July018
Friday 3 July016
Saturday 4 July010
Sunday 5 July07
Monday 6 July015
Tuesday 7 July016
Wednesday 8 July017.5
Thursday 9 July017
Friday 10 July116
Saturday 11 July110
Sunday 12 July09
Monday 13 July114.5
Tuesday 14 July117
Wednesday 15 July016.5
Thursday 16 July016.5
Friday 17 July017
Saturday 18 July011
Sunday 19 July08
Monday 20 July013
Tuesday 21 July216.5
Wednesday 22 July017
Thursday 23 July018.5
Friday 24 July117
Saturday 25 July112.5
Sunday 26 July08
Monday 27 July015
Tuesday 28 July016
Wednesday 29 July117
Thursday 30 July216
Friday 31 July016
Saturday 1 August111
Sunday 2 August09
Monday 3 August214.5
Tuesday 4 August015.5
Wednesday 5 August018.5
Thursday 6 August016
Friday 7 August117
Saturday 8 August114
Sunday 9 August07
Monday 10 August013.5
Tuesday 11 August216
Wednesday 12 August018.5
Thursday 13 August116.5
Friday 14 August016
Saturday 15 August111
Sunday 16 August08.5
Monday 17 August015
Tuesday 18 August115.5
Wednesday 19 August116.5
Thursday 20 August017.5
Friday 21 August016
Saturday 22 August113
Sunday 23 August08
Monday 24 August015
Tuesday 25 August016
Wednesday 26 August018
Thursday 27 August115.5
Friday 28 August116
Saturday 29 August014
Sunday 30 August08.5
Monday 31 August015
Tuesday 1 September016
Wednesday 2 September017.5
Thursday 3 September017
Friday 4 September017
Saturday 5 September015
Sunday 6 September07.5
Monday 7 September012.5
Tuesday 8 September014
Wednesday 9 September018.5
Thursday 10 September017.5
Friday 11 September019.5
Saturday 12 September015
Sunday 13 September07
Monday 14 September014.5
Tuesday 15 September016.5
Wednesday 16 September019
Thursday 17 September020
Friday 18 September019.5
Saturday 19 September016.5
Sunday 20 September012.5

Share of posts by local hour

Show the figures as a table
Share of posts by Hometown Life in each local hour, beside the median of its peers.
Local hourHometown LifeMedian of its peers
00:000%0%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:0029.7%0.8%
06:003.7%4.1%
07:0011.1%5.9%
08:003.7%6.2%
09:000%6.7%
10:000%6.4%
11:003.7%7.5%
12:0011.1%6.4%
13:003.7%6.6%
14:003.7%6.7%
15:007.4%6.1%
16:000%6.3%
17:007.4%6.2%
18:0011.1%5.7%
19:003.7%5%
20:000%4.6%
21:000%3.6%
22:000%3.7%
23:000%1.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Hometown Life on each local weekday, beside the median of its peers.
WeekdayHometown LifeMedian of its peers
Monday0.33311.1
Tuesday0.58312.7
Wednesday0.16714.7
Thursday0.33313.4
Friday0.33313.2
Saturday0.512
Sunday07.88

What it posted

Show the figures as a table
Share of each format among posts by Hometown Life, and the median across its peers.
FormatHometown LifeIts peers, median
Photo26%15%
Video or reel0%1%
Album0%0%
Link74%83%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Hometown Life, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, Hometown Life posted 71% of a weekday's posts. The median of its peers: 69%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Hometown Life's peers are 66 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us