Skip to content

The posting benchmark

The Macomb Daily on Facebook, beside its peers

How The Macomb Daily's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 93 peers: news publishers in the United States with 20k to 200k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Macomb Daily: 8 a day

Median in United States: at least 26.6 a day

That is 18.6 fewer a day than the median in United States.

Place the dots by

Posts a day84th/94Photos and video94th/94Evening postsWeekend day
Engagement per post78th/94Engagement a day91st/94Per 1,000 followers81st/94Comments per post81st/94Comments a day88th/94

The Macomb Daily, United States

84thof 94

Rank among its peers, highest first, posts a day

The Macomb Daily posted 8 times a day to Facebook, 61% less than the median of 93 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

12.6 more posts a day would reach its peers' median. What it would take

See all nine measures

The Macomb Daily's 93 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Macomb Daily beside 93 peers

The Macomb Daily and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day884th of 9420.6
Photos and video0%94th of 9446%
Evening postsNot countedNo rank23%
Weekend dayNot countedNo rank74%
Engagement per post178th of 946
Engagement a day6591st of 94805
Engagement per 1,000 followers0.01881st of 940.072
Comments per post1.981st of 9413
Comments a day1588th of 94179

What it would take

What would reaching the median of its peers take?

12.6more posts a day

89 a week, to reach the median of its peers: 20.6 a day, against 8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    0% of its posts; the median of its peers 46%

    26 more of its 56 posts a week as photos or video: 0 now, 26 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Macomb Daily's Facebook posts drew 15 comments a day, 91% less than the median of 93 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Macomb Daily's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Macomb Daily posted, beside its peers

Its own posts beside its 93 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Macomb Daily
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Macomb Daily, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Macomb DailyMedian of its peers
Monday 29 June118
Tuesday 30 June419
Wednesday 1 July120
Thursday 2 July320
Friday 3 July219
Saturday 4 July615
Sunday 5 July715
Monday 6 July617
Tuesday 7 July821
Wednesday 8 July723
Thursday 9 July523
Friday 10 July522
Saturday 11 July617
Sunday 12 July817
Monday 13 July419
Tuesday 14 July422
Wednesday 15 July323
Thursday 16 July322
Friday 17 July222
Saturday 18 July117
Sunday 19 July415
Monday 20 July117
Tuesday 21 July421
Wednesday 22 July121
Thursday 23 July2521
Friday 24 July722
Saturday 25 July716
Sunday 26 July812
Monday 27 July716
Tuesday 28 July822
Wednesday 29 July1022
Thursday 30 July1021
Friday 31 July722
Saturday 1 August718
Sunday 2 August815
Monday 3 August718
Tuesday 4 August1222
Wednesday 5 August522
Thursday 6 August823
Friday 7 August420
Saturday 8 August1217
Sunday 9 August615
Monday 10 August1017
Tuesday 11 August822
Wednesday 12 August1123
Thursday 13 August821
Friday 14 August1421
Saturday 15 August518
Sunday 16 August614
Monday 17 August818
Tuesday 18 August920
Wednesday 19 August1521
Thursday 20 August1121
Friday 21 August1622
Saturday 22 August319
Sunday 23 August514
Monday 24 August1218
Tuesday 25 August622
Wednesday 26 August1522
Thursday 27 August920
Friday 28 August1321
Saturday 29 August621
Sunday 30 August1115
Monday 31 August619
Tuesday 1 September1322
Wednesday 2 September1323
Thursday 3 September1422
Friday 4 September1221
Saturday 5 September1120
Sunday 6 September416
Monday 7 September315
Tuesday 8 September1019
Wednesday 9 September1322
Thursday 10 September1122
Friday 11 September622
Saturday 12 September822
Sunday 13 September516
Monday 14 September1118
Tuesday 15 September923
Wednesday 16 September1923
Thursday 17 September1322
Friday 18 September1323
Saturday 19 September1222
Sunday 20 September1318

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Macomb Daily, and the median across its peers.
FormatThe Macomb DailyIts peers, median
Photo0%40%
Video or reel0%2%
Album0%0%
Link100%58%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Macomb Daily's peers are 93 news publishers in the United States with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 93 peers, A to Z.

The peers

Its 93 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us