The posting benchmark
The Macomb Daily on Facebook, beside its peers
How The Macomb Daily's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 93 peers: news publishers in the United States with 20k to 200k followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- Under 100k
Within United States
The Macomb Daily: 8 a day
Median in United States: at least 26.6 a day
That is 18.6 fewer a day than the median in United States.
Place the dots by
The Macomb Daily, United States
84thof 94
Rank among its peers, highest first, posts a day
The Macomb Daily posted 8 times a day to Facebook, 61% less than the median of 93 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.
Its first gap: posts a day
12.6 more posts a day would reach its peers' median. What it would take
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
The Macomb Daily beside 93 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 8 | 84th of 94 | 20.6 |
| Photos and video | 0% | 94th of 94 | 46% |
| Evening posts | Not counted | No rank | 23% |
| Weekend day | Not counted | No rank | 74% |
| Engagement per post | 1 | 78th of 94 | 6 |
| Engagement a day | 65 | 91st of 94 | 805 |
| Engagement per 1,000 followers | 0.018 | 81st of 94 | 0.072 |
| Comments per post | 1.9 | 81st of 94 | 13 |
| Comments a day | 15 | 88th of 94 | 179 |
What it would take
What would reaching the median of its peers take?
12.6more posts a day
89 a week, to reach the median of its peers: 20.6 a day, against 8 now
Arithmetic on the figures above, rounded up. It isn't a forecast.
The other measures, in posts
Photos and video
0% of its posts; the median of its peers 46%
26 more of its 56 posts a week as photos or video: 0 now, 26 at the median- No local-time figure for evening posts and a weekend day.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
The Macomb Daily's Facebook posts drew 15 comments a day, 91% less than the median of 93 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Macomb Daily's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How The Macomb Daily posted, beside its peers
Posts each day
- The Macomb Daily
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | The Macomb Daily | Median of its peers |
|---|---|---|
| Monday 29 June | 1 | 18 |
| Tuesday 30 June | 4 | 19 |
| Wednesday 1 July | 1 | 20 |
| Thursday 2 July | 3 | 20 |
| Friday 3 July | 2 | 19 |
| Saturday 4 July | 6 | 15 |
| Sunday 5 July | 7 | 15 |
| Monday 6 July | 6 | 17 |
| Tuesday 7 July | 8 | 21 |
| Wednesday 8 July | 7 | 23 |
| Thursday 9 July | 5 | 23 |
| Friday 10 July | 5 | 22 |
| Saturday 11 July | 6 | 17 |
| Sunday 12 July | 8 | 17 |
| Monday 13 July | 4 | 19 |
| Tuesday 14 July | 4 | 22 |
| Wednesday 15 July | 3 | 23 |
| Thursday 16 July | 3 | 22 |
| Friday 17 July | 2 | 22 |
| Saturday 18 July | 1 | 17 |
| Sunday 19 July | 4 | 15 |
| Monday 20 July | 1 | 17 |
| Tuesday 21 July | 4 | 21 |
| Wednesday 22 July | 1 | 21 |
| Thursday 23 July | 25 | 21 |
| Friday 24 July | 7 | 22 |
| Saturday 25 July | 7 | 16 |
| Sunday 26 July | 8 | 12 |
| Monday 27 July | 7 | 16 |
| Tuesday 28 July | 8 | 22 |
| Wednesday 29 July | 10 | 22 |
| Thursday 30 July | 10 | 21 |
| Friday 31 July | 7 | 22 |
| Saturday 1 August | 7 | 18 |
| Sunday 2 August | 8 | 15 |
| Monday 3 August | 7 | 18 |
| Tuesday 4 August | 12 | 22 |
| Wednesday 5 August | 5 | 22 |
| Thursday 6 August | 8 | 23 |
| Friday 7 August | 4 | 20 |
| Saturday 8 August | 12 | 17 |
| Sunday 9 August | 6 | 15 |
| Monday 10 August | 10 | 17 |
| Tuesday 11 August | 8 | 22 |
| Wednesday 12 August | 11 | 23 |
| Thursday 13 August | 8 | 21 |
| Friday 14 August | 14 | 21 |
| Saturday 15 August | 5 | 18 |
| Sunday 16 August | 6 | 14 |
| Monday 17 August | 8 | 18 |
| Tuesday 18 August | 9 | 20 |
| Wednesday 19 August | 15 | 21 |
| Thursday 20 August | 11 | 21 |
| Friday 21 August | 16 | 22 |
| Saturday 22 August | 3 | 19 |
| Sunday 23 August | 5 | 14 |
| Monday 24 August | 12 | 18 |
| Tuesday 25 August | 6 | 22 |
| Wednesday 26 August | 15 | 22 |
| Thursday 27 August | 9 | 20 |
| Friday 28 August | 13 | 21 |
| Saturday 29 August | 6 | 21 |
| Sunday 30 August | 11 | 15 |
| Monday 31 August | 6 | 19 |
| Tuesday 1 September | 13 | 22 |
| Wednesday 2 September | 13 | 23 |
| Thursday 3 September | 14 | 22 |
| Friday 4 September | 12 | 21 |
| Saturday 5 September | 11 | 20 |
| Sunday 6 September | 4 | 16 |
| Monday 7 September | 3 | 15 |
| Tuesday 8 September | 10 | 19 |
| Wednesday 9 September | 13 | 22 |
| Thursday 10 September | 11 | 22 |
| Friday 11 September | 6 | 22 |
| Saturday 12 September | 8 | 22 |
| Sunday 13 September | 5 | 16 |
| Monday 14 September | 11 | 18 |
| Tuesday 15 September | 9 | 23 |
| Wednesday 16 September | 19 | 23 |
| Thursday 17 September | 13 | 22 |
| Friday 18 September | 13 | 23 |
| Saturday 19 September | 12 | 22 |
| Sunday 20 September | 13 | 18 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | The Macomb Daily | Its peers, median |
|---|---|---|
| Photo | 0% | 40% |
| Video or reel | 0% | 2% |
| Album | 0% | 0% |
| Link | 100% | 58% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Median of its peers, 18:00 to midnight: 23%
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
The Macomb Daily's peers are 93 news publishers in the United States with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 93 peers, A to Z.
The peers
Its 93 peers, A to Z
- Alexandria Echo PressUnited States
- Arizona Daily StarUnited States
- Arkansas Democrat-GazetteUnited States
- Asheville Citizen-TimesUnited States
- Battle Creek EnquirerUnited States
- Beaumont EnterpriseUnited States
- Bemidji PioneerUnited States
- Boston HeraldUnited States
- Brainerd DispatchUnited States
- Burlington Free PressUnited States
- Camden NewsUnited States
- Chattanooga Times Free PressUnited States
- Connect SavannahUnited States
- Connecticut PostUnited States
- CT InsiderUnited States
- Daily BreezeUnited States
- Daily CameraUnited States
- Daily PressUnited States
- Delaware County Daily TimesUnited States
- Duluth News TribuneUnited States
- East Bay TimesUnited States
- El Dorado News-TimesUnited States
- Forsyth County NewsUnited States
- Grand Forks HeraldUnited States
- Green Bay Press-GazetteUnited States
- Greensboro News & RecordUnited States
- Hartford CourantUnited States
- Herald Times ReporterUnited States
- Hometown LifeUnited States
- Idaho StatesmanUnited States
- InForum / The Forum of Fargo-MoorheadUnited States
- Inland Valley Daily BulletinUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- lehighvalleylive.comUnited States
- Lincoln Journal StarUnited States
- Livingston DailyUnited States
- Long Beach Press-TelegramUnited States
- Los Angeles Daily NewsUnited States
- Marin Independent JournalUnited States
- Mitchell RepublicUnited States
- New Haven RegisterUnited States
- News TribuneUnited States
- Northwest Arkansas Democrat-GazetteUnited States
- Omaha World-HeraldUnited States
- Oshkosh NorthwesternUnited States
- Pasadena Star-NewsUnited States
- Post BulletinUnited States
- Redlands Daily FactsUnited States
- Reno Gazette JournalUnited States
- Richmond Times-DispatchUnited States
- San Gabriel Valley TribuneUnited States
- Santa Cruz SentinelUnited States
- Springfield News-LeaderUnited States
- Springfield News-SunUnited States
- St. Paul Pioneer PressUnited States
- Stamford AdvocateUnited States
- Tallahassee DemocratUnited States
- Texarkana GazetteUnited States
- The Buffalo NewsUnited States
- The ColumbianUnited States
- The Daily AdvertiserUnited States
- The Desert SunUnited States
- The Dickinson PressUnited States
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Holland SentinelUnited States
- The Journal News / lohudUnited States
- The LedgerUnited States
- The Lowell SunUnited States
- The Monroe NewsUnited States
- The Morning CallUnited States
- The News-TimesUnited States
- The Post-CrescentUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Reporter (Fond du Lac)United States
- The Roanoke TimesUnited States
- The Sentinel-RecordUnited States
- The Sheboygan PressUnited States
- The Spokesman-ReviewUnited States
- The Sun (San Bernardino)United States
- The Virginian-PilotUnited States
- Times Herald (Port Huron)United States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
- Tulsa WorldUnited States
- Walla Walla Union-BulletinUnited States
- Wausau Daily HeraldUnited States
- Whittier Daily NewsUnited States
- Winston-Salem JournalUnited States
- Wisconsin State JournalUnited States
- Yakima Herald-RepublicUnited States
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