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The posting benchmark

Wausau Daily Herald on Facebook, beside its peers

How Wausau Daily Herald's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 63 peers: news publishers in the United States with 10k to 100k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Wausau Daily Herald: 15.5 a day

Median in United States: at least 26.6 a day

That is 11.1 fewer a day than the median in United States.

Place the dots by

Posts a day29th/64Photos and video34th/64Evening postsWeekend day
Engagement per post48th/64Engagement a day45th/64Per 1,000 followers49th/64Comments per post53rd/64Comments a day48th/64

Wausau Daily Herald, United States

29thof 64

Rank among its peers, highest first, posts a day

Wausau Daily Herald posted 15.5 times a day to Facebook. The median of its 63 peers: 13.9.

Peers: 63 news publishers in the United States with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Wausau Daily Herald's 63 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Wausau Daily Herald beside 63 peers

Wausau Daily Herald and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.529th of 6413.9
Photos and video16%34th of 6418%
Evening postsNot countedNo rank23%
Weekend dayNot countedNo rank68%
Engagement per post148th of 644
Engagement a day16645th of 64357
Engagement per 1,000 followers0.03949th of 640.11
Comments per post1.653rd of 645.9
Comments a day2448th of 6465

What it would take

At or above the median of its peers on posts a day

Wausau Daily Herald posts at or above the median of its peers: 15.5 a day, against their 13.9.

In posts, measure by measure

  • Photos and video

    16% of its posts; the median of its peers 18%

    3 more of its 109 posts a week as photos or video: 17 now, 20 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Wausau Daily Herald's Facebook posts drew 24 comments a day, 63% less than the median of 63 news publishers in the United States with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Wausau Daily Herald's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Wausau Daily Herald posted, beside its peers

Its own posts beside its 63 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Wausau Daily Herald
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Wausau Daily Herald, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayWausau Daily HeraldMedian of its peers
Monday 29 June1515
Tuesday 30 June2018
Wednesday 1 July1919
Thursday 2 July2017
Friday 3 July1916
Saturday 4 July1010
Sunday 5 July67
Monday 6 July1516
Tuesday 7 July1916
Wednesday 8 July1917
Thursday 9 July1917
Friday 10 July2016
Saturday 11 July1010
Sunday 12 July69
Monday 13 July1614
Tuesday 14 July1917
Wednesday 15 July2016
Thursday 16 July1916
Friday 17 July2017
Saturday 18 July1011
Sunday 19 July68
Monday 20 July1513
Tuesday 21 July2016
Wednesday 22 July1917
Thursday 23 July2018
Friday 24 July1917
Saturday 25 July1013
Sunday 26 July68
Monday 27 July1614
Tuesday 28 July2016
Wednesday 29 July2017
Thursday 30 July1916
Friday 31 July2116
Saturday 1 August1111
Sunday 2 August69
Monday 3 August1514
Tuesday 4 August1915
Wednesday 5 August1918
Thursday 6 August1916
Friday 7 August2017
Saturday 8 August1014
Sunday 9 August67
Monday 10 August1513
Tuesday 11 August1916
Wednesday 12 August2018
Thursday 13 August1916
Friday 14 August1916
Saturday 15 August1012
Sunday 16 August69
Monday 17 August1615
Tuesday 18 August1915
Wednesday 19 August1916
Thursday 20 August1917
Friday 21 August1916
Saturday 22 August1113
Sunday 23 August68
Monday 24 August1515
Tuesday 25 August1916
Wednesday 26 August1917
Thursday 27 August1815
Friday 28 August1916
Saturday 29 August1014
Sunday 30 August69
Monday 31 August1515
Tuesday 1 September1916
Wednesday 2 September1916
Thursday 3 September1917
Friday 4 September1917
Saturday 5 September1115
Sunday 6 September68
Monday 7 September148
Tuesday 8 September1814
Wednesday 9 September1917
Thursday 10 September1917
Friday 11 September2019
Saturday 12 September1115
Sunday 13 September69
Monday 14 September1515
Tuesday 15 September2016
Wednesday 16 September1919
Thursday 17 September1919
Friday 18 September1920
Saturday 19 September1117
Sunday 20 September713

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Wausau Daily Herald, and the median across its peers.
FormatWausau Daily HeraldIts peers, median
Photo15%26%
Video or reel1%1%
Album0%0%
Link84%73%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Wausau Daily Herald's peers are 63 news publishers in the United States with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 63 peers, A to Z.

The peers

Its 63 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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