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The posting benchmark

The Post-Crescent on Facebook, beside its peers

How The Post-Crescent's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Post-Crescent: 20.8 a day

Median in United States: at least 26.6 a day

That is 5.8 fewer a day than the median in United States.

Place the dots by

Posts a day57th/95Photos and video51st/95Evening postsWeekend day
Engagement per post41st/95Engagement a day43rd/95Per 1,000 followers30th/95Comments per post68th/95Comments a day61st/95

The Post-Crescent, United States

57thof 95

Rank among its peers, highest first, posts a day

The Post-Crescent posted 20.8 times a day to Facebook. The median of its 94 peers: 23.5.

Its first gap: posts a day

2.7 more posts a day would reach its peers' median. What it would take

Peers: 94 news publishers in the United States with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

The Post-Crescent's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Post-Crescent beside 94 peers

The Post-Crescent and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.857th of 9523.5
Photos and video51%51st of 9553%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank74%
Engagement per post841st of 957
Engagement a day1,63843rd of 951,471
Engagement per 1,000 followers0.1030th of 950.057
Comments per post8.668th of 9516
Comments a day17961st of 95336

What it would take

What would reaching the median of its peers take?

2.7more posts a day

19 a week, to reach the median of its peers: 23.5 a day, against 20.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    51% of its posts; the median of its peers 53%

    4 more of its 146 posts a week as photos or video: 74 now, 78 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Post-Crescent's Facebook posts drew 179 comments a day, 47% less than the median of 94 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Post-Crescent's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Post-Crescent posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Post-Crescent
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Post-Crescent, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Post-CrescentMedian of its peers
Monday 29 June1923
Tuesday 30 June1821.5
Wednesday 1 July2024.5
Thursday 2 July1924.5
Friday 3 July2423
Saturday 4 July2019
Sunday 5 July1717
Monday 6 July1820
Tuesday 7 July2124.5
Wednesday 8 July2324
Thursday 9 July2325
Friday 10 July2223
Saturday 11 July2121
Sunday 12 July2319
Monday 13 July1823
Tuesday 14 July2024
Wednesday 15 July2125.5
Thursday 16 July2424
Friday 17 July2224
Saturday 18 July2321
Sunday 19 July2019
Monday 20 July1822
Tuesday 21 July2223
Wednesday 22 July2423
Thursday 23 July2126
Friday 24 July2425
Saturday 25 July2319.5
Sunday 26 July1516.5
Monday 27 July1522.5
Tuesday 28 July2624
Wednesday 29 July2225
Thursday 30 July2124
Friday 31 July2223.5
Saturday 1 August2120
Sunday 2 August1818
Monday 3 August1823
Tuesday 4 August2225
Wednesday 5 August2125
Thursday 6 August2326
Friday 7 August2024
Saturday 8 August2220.5
Sunday 9 August1718
Monday 10 August1623
Tuesday 11 August2224.5
Wednesday 12 August2428.5
Thursday 13 August2026
Friday 14 August2224
Saturday 15 August2322.5
Sunday 16 August1418
Monday 17 August1724
Tuesday 18 August2023
Wednesday 19 August2026.5
Thursday 20 August2327.5
Friday 21 August2223.5
Saturday 22 August2322
Sunday 23 August1716
Monday 24 August1825.5
Tuesday 25 August2225.5
Wednesday 26 August2226
Thursday 27 August2027
Friday 28 August2125
Saturday 29 August2324
Sunday 30 August1317.5
Monday 31 August1922
Tuesday 1 September2224.5
Wednesday 2 September2328
Thursday 3 September2225.5
Friday 4 September2127
Saturday 5 September2323.5
Sunday 6 September2120
Monday 7 September1718
Tuesday 8 September1923.5
Wednesday 9 September2127
Thursday 10 September2228
Friday 11 September2128.5
Saturday 12 September2324.5
Sunday 13 September1820
Monday 14 September1923
Tuesday 15 September2426
Wednesday 16 September2329.5
Thursday 17 September2426
Friday 18 September2328
Saturday 19 September2625
Sunday 20 September2523

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Post-Crescent, and the median across its peers.
FormatThe Post-CrescentIts peers, median
Photo35%51%
Video or reel15%2%
Album0%0%
Link50%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Post-Crescent's peers are 94 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us