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The posting benchmark

Times Herald (Port Huron) on Facebook, beside its peers

How Times Herald (Port Huron)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 89 peers: news publishers in the United States with 20k to 200k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

Times Herald (Port Huron): 15.3 a day

Median in United States: at least 26.6 a day

That is 11.3 fewer a day than the median in United States.

Place the dots by

Posts a day62nd/90Photos and video47th/90Evening postsWeekend day
Engagement per post39th/90Engagement a day47th/90Per 1,000 followers29th/90Comments per post48th/90Comments a day48th/90

Times Herald (Port Huron), United States

62ndof 90

Rank among its peers, highest first, posts a day

Times Herald (Port Huron) posted 15.3 times a day to Facebook, 27% less than the median of 89 news publishers in the United States with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

5.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Times Herald (Port Huron)'s 89 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Times Herald (Port Huron) beside 89 peers

Times Herald (Port Huron) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.362nd of 9020.8
Photos and video43%47th of 9048%
Evening postsNot countedNo rank23%
Weekend dayNot countedNo rank74%
Engagement per post739th of 906
Engagement a day78047th of 90811
Engagement per 1,000 followers0.1229th of 900.070
Comments per post1248th of 9013
Comments a day17648th of 90202

What it would take

What would reaching the median of its peers take?

5.5more posts a day

39 a week, to reach the median of its peers: 20.8 a day, against 15.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    43% of its posts; the median of its peers 48%

    6 more of its 107 posts a week as photos or video: 46 now, 52 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Times Herald (Port Huron)'s posts drew 176 comments a day. The median of its peers: 202.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Times Herald (Port Huron)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Times Herald (Port Huron) posted, beside its peers

Its own posts beside its 89 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Times Herald (Port Huron)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Times Herald (Port Huron), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTimes Herald (Port Huron)Median of its peers
Monday 29 June1618
Tuesday 30 June2019
Wednesday 1 July2021
Thursday 2 July2120
Friday 3 July1920
Saturday 4 July1016
Sunday 5 July615
Monday 6 July1617
Tuesday 7 July2021
Wednesday 8 July2023
Thursday 9 July2123
Friday 10 July2022
Saturday 11 July1018
Sunday 12 July617
Monday 13 July1620
Tuesday 14 July2022
Wednesday 15 July1923
Thursday 16 July2123
Friday 17 July2122
Saturday 18 July1018
Sunday 19 July615
Monday 20 July1717
Tuesday 21 July2220
Wednesday 22 July2021
Thursday 23 July2022
Friday 24 July2123
Saturday 25 July1017
Sunday 26 July514
Monday 27 July1417
Tuesday 28 July2123
Wednesday 29 July1922
Thursday 30 July2521
Friday 31 July2022
Saturday 1 August1018
Sunday 2 August615
Monday 3 August1519
Tuesday 4 August2022
Wednesday 5 August2422
Thursday 6 August2123
Friday 7 August1921
Saturday 8 August1018
Sunday 9 August616
Monday 10 August1518
Tuesday 11 August2022
Wednesday 12 August2124
Thursday 13 August2022
Friday 14 August2021
Saturday 15 August1019
Sunday 16 August714
Monday 17 August2018
Tuesday 18 August1920
Wednesday 19 August2121
Thursday 20 August1922
Friday 21 August2022
Saturday 22 August720
Sunday 23 August515
Monday 24 August1618
Tuesday 25 August1523
Wednesday 26 August1722
Thursday 27 August1520
Friday 28 August2022
Saturday 29 August622
Sunday 30 August616
Monday 31 August2119
Tuesday 1 September1522
Wednesday 2 September1523
Thursday 3 September1922
Friday 4 September1721
Saturday 5 September622
Sunday 6 September617
Monday 7 September816
Tuesday 8 September1519
Wednesday 9 September1522
Thursday 10 September1622
Friday 11 September2122
Saturday 12 September722
Sunday 13 September616
Monday 14 September1619
Tuesday 15 September1524
Wednesday 16 September1624
Thursday 17 September1523
Friday 18 September1624
Saturday 19 September822
Sunday 20 September719

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Times Herald (Port Huron), and the median across its peers.
FormatTimes Herald (Port Huron)Its peers, median
Photo38%42%
Video or reel5%2%
Album1%0%
Link56%56%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Times Herald (Port Huron)'s peers are 89 news publishers in the United States with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 89 peers, A to Z.

The peers

Its 89 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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