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The posting benchmark

The Ledger on Facebook, beside its peers

How The Ledger's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 101 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within United States

The Ledger: 20.7 a day

Median in United States: at least 26.6 a day

That is 5.9 fewer a day than the median in United States.

Place the dots by

Posts a day62nd/102Photos and video52nd/102Evening posts7th/36Weekend day13th/36
Engagement per post44th/102Engagement a day43rd/102Per 1,000 followers32nd/102Comments per post42nd/102Comments a day44th/102

The Ledger, United States

62ndof 102

Rank among its peers, highest first, posts a day

The Ledger posted 20.7 times a day to Facebook. The median of its 101 peers: 23.2.

Its first gap: posts a day

2.5 more posts a day would reach its peers' median. What it would take

Peers: 101 news publishers in the United States with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

The Ledger's 101 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Ledger beside 101 peers

The Ledger and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.762nd of 10223.2
Photos and video53%52nd of 10254%
Evening posts29%7th of 3624%
Weekend day81%13th of 3674%
Engagement per post844th of 1027
Engagement a day1,78543rd of 1021,485
Engagement per 1,000 followers0.09832nd of 1020.064
Comments per post1942nd of 10216
Comments a day38744th of 102324

What it would take

What would reaching the median of its peers take?

2.5more posts a day

18 a week, to reach the median of its peers: 23.2 a day, against 20.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    53% of its posts; the median of its peers 54%

    1 more of its 145 posts a week as photos or video: 77 now, 78 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Ledger's posts drew 387 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Ledger's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Ledger posted, beside its peers

Its own posts beside its 101 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Ledger
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Ledger, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe LedgerMedian of its peers
Monday 29 June1922
Tuesday 30 June1721
Wednesday 1 July2124
Thursday 2 July1923
Friday 3 July2423
Saturday 4 July2019
Sunday 5 July1617
Monday 6 July1619
Tuesday 7 July2224
Wednesday 8 July2224
Thursday 9 July2325
Friday 10 July2223
Saturday 11 July2222
Sunday 12 July1720
Monday 13 July1523
Tuesday 14 July2324
Wednesday 15 July2325
Thursday 16 July2324
Friday 17 July2324
Saturday 18 July2322
Sunday 19 July1819
Monday 20 July1722
Tuesday 21 July2023
Wednesday 22 July2323
Thursday 23 July2225
Friday 24 July2125
Saturday 25 July2320
Sunday 26 July1216
Monday 27 July1521
Tuesday 28 July2324
Wednesday 29 July2325
Thursday 30 July2124
Friday 31 July2323
Saturday 1 August1820
Sunday 2 August1818
Monday 3 August1623
Tuesday 4 August2324
Wednesday 5 August2224
Thursday 6 August2325
Friday 7 August2224
Saturday 8 August2222
Sunday 9 August1817
Monday 10 August1722
Tuesday 11 August2424
Wednesday 12 August2628
Thursday 13 August2226
Friday 14 August2124
Saturday 15 August2323
Sunday 16 August1718
Monday 17 August1824
Tuesday 18 August2223
Wednesday 19 August2326
Thursday 20 August2227
Friday 21 August2323
Saturday 22 August2322
Sunday 23 August1616
Monday 24 August2025
Tuesday 25 August2325
Wednesday 26 August2125
Thursday 27 August2027
Friday 28 August2125
Saturday 29 August2423
Sunday 30 August1617
Monday 31 August1621
Tuesday 1 September2324
Wednesday 2 September2326
Thursday 3 September2225
Friday 4 September2126
Saturday 5 September2323
Sunday 6 September1420
Monday 7 September1318
Tuesday 8 September1922
Wednesday 9 September2226
Thursday 10 September2327
Friday 11 September2227
Saturday 12 September2324
Sunday 13 September1620
Monday 14 September1622
Tuesday 15 September2326
Wednesday 16 September2428
Thursday 17 September2226
Friday 18 September2528
Saturday 19 September2724
Sunday 20 September2724

Share of posts by local hour

Show the figures as a table
Share of posts by The Ledger in each local hour, beside the median of its peers.
Local hourThe LedgerMedian of its peers
00:000.1%0.7%
01:002.5%1%
02:000.2%0.3%
03:001.7%0.4%
04:000.1%0.1%
05:004.8%3.7%
06:004.8%5.1%
07:004.9%5.8%
08:005.4%5.8%
09:004.8%6.1%
10:005%6%
11:007%6.1%
12:005.1%4.8%
13:004.9%6.2%
14:004.9%5.7%
15:005%5.8%
16:005.3%5.6%
17:004.5%5.6%
18:004.9%5.2%
19:004.4%5.1%
20:007.8%4.7%
21:004.5%4.4%
22:004.1%3.9%
23:003.3%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by The Ledger on each local weekday, beside the median of its peers.
WeekdayThe LedgerMedian of its peers
Monday20.624
Tuesday22.425.2
Wednesday22.626
Thursday2225.9
Friday2225.4
Saturday22.319.8
Sunday1316.9

What it posted

Show the figures as a table
Share of each format among posts by The Ledger, and the median across its peers.
FormatThe LedgerIts peers, median
Photo36%51%
Video or reel17%2%
Album0%0%
Link47%47%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Ledger, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, The Ledger posted 81% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Ledger's peers are 101 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 101 peers, A to Z.

The peers

Its 101 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us