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The posting benchmark

Liverpool Echo on Facebook, beside its peers

How Liverpool Echo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 61 peers: news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

Liverpool Echo: 78.8 a day

Median in United Kingdom: 40.7 a day

That is 38.2 more a day than the median in United Kingdom.

Place the dots by

Posts a day16th/62Photos and video23rd/62Evening posts12th/62Weekend day9th/62
Engagement per post33rd/62Engagement a day15th/62Per 1,000 followers48th/62Comments per post30th/62Comments a day21st/62

Liverpool Echo, United Kingdom

16thof 62

Rank among its peers, highest first, posts a day

Liverpool Echo posted 78.8 times a day to Facebook, 64% more than the median of 61 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers, 29 June to 20 September 2026.

See all nine measures

Liverpool Echo's 61 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Liverpool Echo beside 61 peers

Liverpool Echo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day78.816th of 6248
Photos and video90%23rd of 6260%
Evening posts33%12th of 6229%
Weekend day98%9th of 6285%
Engagement per post8433rd of 62105
Engagement a day48,99615th of 6224,428
Engagement per 1,000 followers0.04448th of 620.086
Comments per post10830th of 62100
Comments a day8,53321st of 625,883

What it would take

At or above the median of its peers on posts a day

Liverpool Echo posts at or above the median of its peers: 78.8 a day, against their 48.

In posts, measure by measure

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Liverpool Echo's Facebook posts drew 8,533 comments a day, 45% more than the median of 61 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Liverpool Echo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Liverpool Echo posted, beside its peers

Its own posts beside its 61 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Liverpool Echo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Liverpool Echo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLiverpool EchoMedian of its peers
Monday 29 June7956
Tuesday 30 June8058
Wednesday 1 July8255
Thursday 2 July8150
Friday 3 July8056
Saturday 4 July8649
Sunday 5 July8246
Monday 6 July8950
Tuesday 7 July7759
Wednesday 8 July7252
Thursday 9 July7955
Friday 10 July7752
Saturday 11 July9646
Sunday 12 July7746
Monday 13 July7854
Tuesday 14 July7656
Wednesday 15 July8853
Thursday 16 July8057
Friday 17 July7853
Saturday 18 July8046
Sunday 19 July8049
Monday 20 July8153
Tuesday 21 July8054
Wednesday 22 July7851
Thursday 23 July8054
Friday 24 July8154
Saturday 25 July6245
Sunday 26 July6643
Monday 27 July7549
Tuesday 28 July7953
Wednesday 29 July7554
Thursday 30 July8155
Friday 31 July7954
Saturday 1 August8348
Sunday 2 August8046
Monday 3 August8148
Tuesday 4 August8150
Wednesday 5 August8049
Thursday 6 August8048
Friday 7 August7752
Saturday 8 August7744
Sunday 9 August8142
Monday 10 August7349
Tuesday 11 August7648
Wednesday 12 August9050
Thursday 13 August7850
Friday 14 August8049
Saturday 15 August7947
Sunday 16 August8049
Monday 17 August8047
Tuesday 18 August7747
Wednesday 19 August7848
Thursday 20 August7748
Friday 21 August7848
Saturday 22 August7441
Sunday 23 August6942
Monday 24 August7849
Tuesday 25 August7949
Wednesday 26 August8150
Thursday 27 August8048
Friday 28 August7552
Saturday 29 August8247
Sunday 30 August8045
Monday 31 August7752
Tuesday 1 September7851
Wednesday 2 September7952
Thursday 3 September7755
Friday 4 September7451
Saturday 5 September7946
Sunday 6 September8145
Monday 7 September7952
Tuesday 8 September8150
Wednesday 9 September8356
Thursday 10 September8351
Friday 11 September8054
Saturday 12 September7945
Sunday 13 September8046
Monday 14 September7955
Tuesday 15 September8051
Wednesday 16 September7755
Thursday 17 September7753
Friday 18 September8153
Saturday 19 September7046
Sunday 20 September6746

Share of posts by local hour

Show the figures as a table
Share of posts by Liverpool Echo in each local hour, beside the median of its peers.
Local hourLiverpool EchoMedian of its peers
00:000.3%1.4%
01:000.1%1.1%
02:000.1%0.5%
03:000.1%0.5%
04:000%0.4%
05:000%1.5%
06:004.1%2.7%
07:007.1%4.1%
08:006.7%5.1%
09:004.9%5.5%
10:004.5%5.9%
11:006%6%
12:006.4%6.1%
13:005%6%
14:004.1%5.7%
15:005.4%6%
16:005.9%5.8%
17:006.6%5.9%
18:007.1%5.5%
19:007.5%5.8%
20:007.3%5.3%
21:005.4%5.4%
22:004.2%4.5%
23:001.2%3.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Liverpool Echo on each local weekday, beside the median of its peers.
WeekdayLiverpool EchoMedian of its peers
Monday79.350.4
Tuesday78.749.8
Wednesday80.349.4
Thursday79.450.1
Friday78.351.2
Saturday77.844.7
Sunday77.845.5

What it posted

Show the figures as a table
Share of each format among posts by Liverpool Echo, and the median across its peers.
FormatLiverpool EchoIts peers, median
Photo74%53%
Video or reel8%8%
Album8%0%
Link0%39%
Text only10%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Liverpool Echo, 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Liverpool Echo posted 98% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Liverpool Echo's peers are 61 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 61 peers, A to Z.

The peers

Its 61 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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