Skip to content

The posting benchmark

WalesOnline on Facebook, beside its peers

How WalesOnline's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 61 peers: news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

WalesOnline: 75.5 a day

Median in United Kingdom: 40.7 a day

That is 34.9 more a day than the median in United Kingdom.

Place the dots by

Posts a day18th/62Photos and video23rd/62Evening posts17th/62Weekend day13th/62
Engagement per post19th/62Engagement a day10th/62Per 1,000 followers20th/62Comments per post21st/62Comments a day13th/62

WalesOnline, United Kingdom

18thof 62

Rank among its peers, highest first, posts a day

WalesOnline posted 75.5 times a day to Facebook, 57% more than the median of 61 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers, 29 June to 20 September 2026.

The comments its posts draw

11,286 comments a day, 1.9 times the median of its peers. What it would take

See all nine measures

WalesOnline's 61 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

WalesOnline beside 61 peers

WalesOnline and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day75.518th of 6248
Photos and video91%23rd of 6260%
Evening posts31%17th of 6229%
Weekend day96%13th of 6285%
Engagement per post16319th of 62105
Engagement a day68,82410th of 6224,428
Engagement per 1,000 followers0.1320th of 620.086
Comments per post14921st of 62100
Comments a day11,28613th of 625,883

The comments

The comments its posts draw

11,286comments a day

on its Facebook posts, 1.9 times the median of its peers (5,883)

Spread evenly over 24 hours, that is 470 an hour, about 8 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: WalesOnline beside its 61 peers

  • WalesOnline: 11,286 a day
  • Median of its peers: 5,883
  • 90th percentile of its peers: 12,772
  • Middle half of its peers: 2,560 to 9,516
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside WalesOnline's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How WalesOnline posted, beside its peers

Its own posts beside its 61 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • WalesOnline
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by WalesOnline, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayWalesOnlineMedian of its peers
Monday 29 June7956
Tuesday 30 June7558
Wednesday 1 July7555
Thursday 2 July7750
Friday 3 July7756
Saturday 4 July7449
Sunday 5 July7746
Monday 6 July8850
Tuesday 7 July8159
Wednesday 8 July7852
Thursday 9 July7855
Friday 10 July7852
Saturday 11 July7946
Sunday 12 July7246
Monday 13 July7954
Tuesday 14 July8356
Wednesday 15 July8153
Thursday 16 July7957
Friday 17 July7653
Saturday 18 July7846
Sunday 19 July7749
Monday 20 July7453
Tuesday 21 July7654
Wednesday 22 July7451
Thursday 23 July8154
Friday 24 July7654
Saturday 25 July7445
Sunday 26 July7643
Monday 27 July8149
Tuesday 28 July7653
Wednesday 29 July7454
Thursday 30 July7855
Friday 31 July8254
Saturday 1 August7548
Sunday 2 August7746
Monday 3 August7548
Tuesday 4 August7550
Wednesday 5 August7549
Thursday 6 August7648
Friday 7 August7752
Saturday 8 August7944
Sunday 9 August6542
Monday 10 August7949
Tuesday 11 August8048
Wednesday 12 August7550
Thursday 13 August8450
Friday 14 August7649
Saturday 15 August7547
Sunday 16 August7449
Monday 17 August7347
Tuesday 18 August7947
Wednesday 19 August7448
Thursday 20 August7848
Friday 21 August7548
Saturday 22 August6341
Sunday 23 August7442
Monday 24 August7149
Tuesday 25 August7149
Wednesday 26 August7150
Thursday 27 August7048
Friday 28 August7052
Saturday 29 August7847
Sunday 30 August7145
Monday 31 August7052
Tuesday 1 September7551
Wednesday 2 September7352
Thursday 3 September7555
Friday 4 September7251
Saturday 5 September7546
Sunday 6 September7345
Monday 7 September7752
Tuesday 8 September7950
Wednesday 9 September7356
Thursday 10 September7551
Friday 11 September7354
Saturday 12 September6845
Sunday 13 September6746
Monday 14 September7355
Tuesday 15 September8251
Wednesday 16 September7555
Thursday 17 September7753
Friday 18 September7453
Saturday 19 September6946
Sunday 20 September7246

Share of posts by local hour

Show the figures as a table
Share of posts by WalesOnline in each local hour, beside the median of its peers.
Local hourWalesOnlineMedian of its peers
00:000%1.4%
01:000.1%1.1%
02:000%0.5%
03:000%0.5%
04:000%0.4%
05:000.1%1.5%
06:004%2.7%
07:005.5%4.1%
08:005.7%5.1%
09:005.9%5.5%
10:005.6%5.9%
11:006%6%
12:005.8%6.1%
13:006.1%6%
14:005.8%5.7%
15:005.8%6%
16:006.1%5.8%
17:006.3%5.9%
18:006.5%5.5%
19:006.3%5.8%
20:006.2%5.3%
21:005.8%5.4%
22:004.9%4.5%
23:001.5%3.3%

Posts a day by weekday

Show the figures as a table
Posts a day by WalesOnline on each local weekday, beside the median of its peers.
WeekdayWalesOnlineMedian of its peers
Monday76.850.4
Tuesday77.749.8
Wednesday74.849.4
Thursday77.350.1
Friday75.551.2
Saturday73.944.7
Sunday72.845.5

What it posted

Show the figures as a table
Share of each format among posts by WalesOnline, and the median across its peers.
FormatWalesOnlineIts peers, median
Photo74%53%
Video or reel10%8%
Album8%0%
Link0%39%
Text only9%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • WalesOnline, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, WalesOnline posted 96% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

WalesOnline's peers are 61 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 61 peers, A to Z.

The peers

Its 61 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us