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The posting benchmark

News brands in Germany, Austria and Switzerland on Facebook

Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 113 news brands in Germany, Austria and Switzerland, from three countries. Here are its countries and news brands side by side, each beside the median in Germany, Austria and Switzerland.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Find your newsroom

Type its name, then choose it to open its page.

Every news brand, A to Z

At a glance

Median posts a day
20.5
Median engagement a day
1,096
Median engagement per post
12
Total engagement, 12 weeks to 20 September 2026
at least 41.3 million

Engagement is reactions, comments and shares. Each median is across the news brands in Germany, Austria and Switzerland; the total adds up all of their posts.

The map

How often news brands post in Germany, Austria and Switzerland, country by country

Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across Germany, Austria and Switzerland's own range, from its lowest country median to its highest.

Median posts a day

  • Under 18
  • 18 to 19
  • 19 to 21
  • 21 to 23
  • 23 or more
  • Compared, no median printed
  • Not in the comparison

Point at a country, or tab to it, to read its median; choose it to open its page.

Show the figures as a table
Median posts a day by country, A to Z, 29 June 2026 to 20 September 2026
CountryMedian posts a dayNews brands
Austria23.58
Germany25.178
Switzerland16.327

Each country, week by week

Median posts a week across each country's news brands, A to Z, all on one scale.

Places

Countries in Germany, Austria and Switzerland

Countries in Germany, Austria and Switzerland
CountryNews brandsMedian posts a day
Austria823.6
Germany7823.9
Switzerland2716

Median posts a day across the news brands of each place in Germany, Austria and Switzerland, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Brand by brand

Every news brand in Germany, Austria and Switzerland, side by side

Each dot is one news brand in Germany, Austria and Switzerland, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.

Our count

Place the dots by

Posts a day on each news brand's Facebook Page.

  • Median in Germany, Austria and Switzerland: 20.5 a day
  • Middle half in Germany, Austria and Switzerland: 11.4 to 39.3

Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.

113 news brands in Germany, Austria and Switzerland, placed by posts a day, with the median and middle half across them. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

The news brands

Every news brand in Germany, Austria and Switzerland

Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.

Columns
Show these columns

News brands in Germany, Austria and Switzerland, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

The median news brand

The median news brand in Germany, Austria and Switzerland

Medians across the 113 news brands we compared in Germany, Austria and Switzerland, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.

Posts each day

  • Median in Germany, Austria and Switzerland
  • Middle half in Germany, Austria and Switzerland
Show the figures as a table
Median posts each day across news brands in Germany, Austria and Switzerland, with the middle half of them shaded, 29 June 2026 to 20 September 2026.
DayMedian in Germany, Austria and SwitzerlandMiddle half in Germany, Austria and Switzerland
Monday 29 June2010 to 34
Tuesday 30 June2010 to 36
Wednesday 1 July2111 to 38
Thursday 2 July2011 to 37
Friday 3 July2212 to 34
Saturday 4 July167 to 25
Sunday 5 July157 to 28
Monday 6 July1911 to 37
Tuesday 7 July2111 to 40
Wednesday 8 July2111 to 34
Thursday 9 July2111 to 38
Friday 10 July2212 to 38
Saturday 11 July177 to 29
Sunday 12 July168 to 28
Monday 13 July2111 to 37
Tuesday 14 July2210 to 39
Wednesday 15 July2111 to 37
Thursday 16 July2010 to 37
Friday 17 July2110 to 37
Saturday 18 July147 to 29
Sunday 19 July146 to 27
Monday 20 July2010 to 35
Tuesday 21 July219 to 32
Wednesday 22 July2010 to 36
Thursday 23 July209 to 35
Friday 24 July2010 to 34
Saturday 25 July147 to 28
Sunday 26 July157 to 30
Monday 27 July2111 to 40
Tuesday 28 July2111 to 37
Wednesday 29 July2211 to 42
Thursday 30 July2314 to 43
Friday 31 July2111 to 39
Saturday 1 August187 to 33
Sunday 2 August167 to 29
Monday 3 August2212 to 37
Tuesday 4 August2111 to 40
Wednesday 5 August2212 to 40
Thursday 6 August2313 to 40
Friday 7 August2312 to 38
Saturday 8 August168 to 34
Sunday 9 August158 to 32
Monday 10 August2212 to 40
Tuesday 11 August2312 to 42
Wednesday 12 August2314 to 43
Thursday 13 August2313 to 44
Friday 14 August2212 to 40
Saturday 15 August178 to 32
Sunday 16 August167 to 34
Monday 17 August2212 to 42
Tuesday 18 August2012 to 37
Wednesday 19 August2314 to 39
Thursday 20 August2413 to 43
Friday 21 August2312 to 40
Saturday 22 August189 to 30
Sunday 23 August189 to 34
Monday 24 August2211 to 40
Tuesday 25 August2213 to 41
Wednesday 26 August2313 to 40
Thursday 27 August2411 to 43
Friday 28 August2413 to 42
Saturday 29 August179 to 35
Sunday 30 August188 to 36
Monday 31 August2311 to 41
Tuesday 1 September2312 to 42
Wednesday 2 September2212 to 42
Thursday 3 September2311 to 41
Friday 4 September2312 to 42
Saturday 5 September168 to 34
Sunday 6 September169 to 36
Monday 7 September2212 to 42
Tuesday 8 September2112 to 39
Wednesday 9 September2314 to 42
Thursday 10 September2412 to 42
Friday 11 September2413 to 43
Saturday 12 September188 to 32
Sunday 13 September188 to 36
Monday 14 September2211 to 44
Tuesday 15 September2312 to 46
Wednesday 16 September2413 to 43
Thursday 17 September2214 to 41
Friday 18 September2413 to 43
Saturday 19 September189 to 33
Sunday 20 September209 to 34

Share of posts by local hour

Show the figures as a table
Median share of posts in each local hour across news brands in Germany, Austria and Switzerland.
Local hourMedian share
00:000.1%
01:000.1%
02:000%
03:000%
04:000%
05:000.3%
06:003.8%
07:005.3%
08:006.3%
09:006.1%
10:006%
11:006.5%
12:006.3%
13:006.5%
14:006.7%
15:006.5%
16:006.8%
17:006.8%
18:006.8%
19:006.6%
20:006%
21:004.1%
22:001.9%
23:000.5%

Posts a day by weekday

Show the figures as a table
Median posts a day on each local weekday across news brands in Germany, Austria and Switzerland.
WeekdayMedian posts a day
Monday21.2
Tuesday21.5
Wednesday22.8
Thursday23
Friday21.5
Saturday16.3
Sunday17

What they posted

Show the figures as a table
Median share of each format among posts by news brands in Germany, Austria and Switzerland.
FormatMedian in Germany, Austria and Switzerland
Photo11%
Video or reel2%
Album0%
Link86%
Text only0%
Other0%

Places

Countries and regions

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