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The posting benchmark

News brands in the UK and Ireland on Facebook

Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 52 news brands in the UK and Ireland, from two countries. Here are its countries and news brands side by side, each beside the median in the UK and Ireland.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Find your newsroom

Type its name, then choose it to open its page.

Every news brand, A to Z

At a glance

Median posts a day
32.6
Median engagement a day
19,065
Median engagement per post
71
Total engagement, 12 weeks to 20 September 2026
217 million

Engagement is reactions, comments and shares. Each median is across the news brands in the UK and Ireland; the total adds up all of their posts.

The map

How often news brands post in the UK and Ireland, country by country

Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across the UK and Ireland's own range, from its lowest country median to its highest.

Median posts a day

  • Under 13
  • 13 to 17
  • 17 to 23
  • 23 to 30
  • 30 or more
  • Compared, no median printed
  • Not in the comparison

Point at a country, or tab to it, to read its median; choose it to open its page.

Show the figures as a table
Median posts a day by country, A to Z, 29 June 2026 to 20 September 2026
CountryMedian posts a dayNews brands
Ireland9.5418
United Kingdom40.634

Each country, week by week

Median posts a week across each country's news brands, A to Z, all on one scale.

Places

Countries in the UK and Ireland

Countries in the UK and Ireland
CountryNews brandsMedian posts a day
Ireland189.1
United Kingdom3440.5

Median posts a day across the news brands of each place in the UK and Ireland, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Brand by brand

Every news brand in the UK and Ireland, side by side

Each dot is one news brand in the UK and Ireland, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.

Our count

Place the dots by

Posts a day on each news brand's Facebook Page.

  • Median in the UK and Ireland: 32.6 a day
  • Middle half in the UK and Ireland: 9.8 to 59.6

Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.

52 news brands in the UK and Ireland, placed by posts a day, with the median and middle half across them. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

The news brands

Every news brand in the UK and Ireland

Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.

Columns
Show these columns

News brands in the UK and Ireland, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

The median news brand

The median news brand in the UK and Ireland

Medians across the 52 news brands we compared in the UK and Ireland, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.

Posts each day

  • Median in the UK and Ireland
  • Middle half in the UK and Ireland
Show the figures as a table
Median posts each day across news brands in the UK and Ireland, with the middle half of them shaded, 29 June 2026 to 20 September 2026.
DayMedian in the UK and IrelandMiddle half in the UK and Ireland
Monday 29 June33.513 to 58.5
Tuesday 30 June3613.5 to 61
Wednesday 1 July34.513.8 to 59.3
Thursday 2 July3813 to 70
Friday 3 July3411.8 to 64
Saturday 4 July29.57.5 to 52.3
Sunday 5 July2911.8 to 51.8
Monday 6 July37.512.5 to 67.3
Tuesday 7 July37.512.8 to 65.3
Wednesday 8 July34.514.5 to 68.3
Thursday 9 July3611.5 to 64.8
Friday 10 July34.510.8 to 60.3
Saturday 11 July27.59.25 to 57.3
Sunday 12 July288.75 to 55
Monday 13 July3712.5 to 64
Tuesday 14 July37.512.5 to 62.8
Wednesday 15 July37.514.8 to 62.3
Thursday 16 July35.511 to 66
Friday 17 July35.511.8 to 63.3
Saturday 18 July288.25 to 54.3
Sunday 19 July27.510.8 to 53.3
Monday 20 July3613.8 to 71.8
Tuesday 21 July3716 to 66
Wednesday 22 July3515.8 to 62.5
Thursday 23 July3711.8 to 63.5
Friday 24 July35.512.5 to 64
Saturday 25 July2910.3 to 52.3
Sunday 26 July33.510.8 to 48.8
Monday 27 July34.59.75 to 62
Tuesday 28 July36.513.8 to 60.3
Wednesday 29 July3614.5 to 62.5
Thursday 30 July37.513.8 to 59.8
Friday 31 July3310.8 to 57.3
Saturday 1 August2711.8 to 52.3
Sunday 2 August2410.5 to 49.8
Monday 3 August339 to 59.5
Tuesday 4 August3313.5 to 56.5
Wednesday 5 August32.512 to 65
Thursday 6 August3613 to 60
Friday 7 August33.510.8 to 60.3
Saturday 8 August259.25 to 57.3
Sunday 9 August278 to 52.5
Monday 10 August33.512.3 to 61.5
Tuesday 11 August3314 to 61.5
Wednesday 12 August3713.3 to 63.5
Thursday 13 August3611.8 to 61.5
Friday 14 August3412 to 63.3
Saturday 15 August25.59 to 49.3
Sunday 16 August2611.3 to 44.8
Monday 17 August33.511 to 61.8
Tuesday 18 August3512.3 to 60.5
Wednesday 19 August35.511.8 to 61.5
Thursday 20 August34.58.75 to 64
Friday 21 August3411 to 65.5
Saturday 22 August25.57.75 to 52.5
Sunday 23 August27.510.5 to 52
Monday 24 August3512 to 58.5
Tuesday 25 August40.511 to 64.8
Wednesday 26 August3811.8 to 68.8
Thursday 27 August36.512 to 58
Friday 28 August32.510.8 to 58.8
Saturday 29 August24.58.75 to 55.5
Sunday 30 August2611 to 59
Monday 31 August34.512.8 to 59.5
Tuesday 1 September3511.8 to 61.5
Wednesday 2 September359.75 to 65.5
Thursday 3 September3612.5 to 66.8
Friday 4 September3411.8 to 64.3
Saturday 5 September289.5 to 54.5
Sunday 6 September24.510.8 to 54.5
Monday 7 September34.510.8 to 65.3
Tuesday 8 September37.59.5 to 68.3
Wednesday 9 September35.512 to 63.8
Thursday 10 September3711.3 to 63
Friday 11 September37.59 to 62.8
Saturday 12 September287.75 to 58.8
Sunday 13 September27.59.75 to 52.8
Monday 14 September3612.5 to 65.8
Tuesday 15 September38.512.5 to 69.3
Wednesday 16 September3710.8 to 67.3
Thursday 17 September3614.8 to 65.5
Friday 18 September35.512.8 to 64
Saturday 19 September27.57.5 to 49.8
Sunday 20 September258.75 to 52.5

Share of posts by local hour

Show the figures as a table
Median share of posts in each local hour across news brands in the UK and Ireland.
Local hourMedian share
00:000.5%
01:000.1%
02:000.1%
03:000.1%
04:000.1%
05:000.2%
06:002.9%
07:004.3%
08:005.4%
09:005.4%
10:006.4%
11:006.4%
12:007.2%
13:006.6%
14:006.2%
15:006.7%
16:006.3%
17:006.8%
18:006.1%
19:006.6%
20:005.3%
21:004.7%
22:003.8%
23:001.8%

Posts a day by weekday

Show the figures as a table
Median posts a day on each local weekday across news brands in the UK and Ireland.
WeekdayMedian posts a day
Monday35.8
Tuesday36.8
Wednesday36.3
Thursday36.3
Friday34
Saturday27.1
Sunday25.1

What they posted

Show the figures as a table
Median share of each format among posts by news brands in the UK and Ireland.
FormatMedian in the UK and Ireland
Photo62%
Video or reel7%
Album1%
Link30%
Text only0%
Other0%

Places

Countries and regions

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