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The posting benchmark

The Columbus Dispatch on Facebook, beside its peers

How The Columbus Dispatch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 85 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Columbus Dispatch: 33.2 a day

Median in United States: at least 26.6 a day

That is 6.6 more a day than the median in United States.

Place the dots by

Posts a day47th/86Photos and video26th/86Evening postsWeekend day
Engagement per post10th/86Engagement a day12th/86Per 1,000 followers11th/86Comments per post10th/86Comments a day12th/86

The Columbus Dispatch, United States

47thof 86

Rank among its peers, highest first, posts a day

The Columbus Dispatch posted 33.2 times a day to Facebook. The median of its 85 peers: 34.2.

The comments its posts draw

3,156 comments a day, 2.7 times the median of its peers. What it would take

Peers: 85 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

The Columbus Dispatch's 85 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Columbus Dispatch beside 85 peers

The Columbus Dispatch and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day33.247th of 8634.2
Photos and video83%26th of 8664%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank71.8%
Engagement per post5410th of 8613
Engagement a day13,90012th of 864,079
Engagement per 1,000 followers0.1411th of 860.052
Comments per post9510th of 8633
Comments a day3,15612th of 861,185

The comments

The comments its posts draw

3,156comments a day

on its Facebook posts, 2.7 times the median of its peers (1,185)

Spread evenly over 24 hours, that is 132 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Columbus Dispatch beside its 85 peers

  • The Columbus Dispatch: 3,156 a day
  • Median of its peers: 1,185
  • 90th percentile of its peers: 3,523
  • Middle half of its peers: 552 to 2,035
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    33.2 now; the median of its peers 34.2

    1 more a day, 7 a week
  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Columbus Dispatch's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Columbus Dispatch posted, beside its peers

Its own posts beside its 85 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Columbus Dispatch
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Columbus Dispatch, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Columbus DispatchMedian of its peers
Monday 29 June2832
Tuesday 30 June3034
Wednesday 1 July3437
Thursday 2 July3135
Friday 3 July3632
Saturday 4 July2828
Sunday 5 July2324
Monday 6 July2831
Tuesday 7 July3336
Wednesday 8 July3738
Thursday 9 July3339
Friday 10 July3638
Saturday 11 July3130
Sunday 12 July2826
Monday 13 July2932
Tuesday 14 July3637
Wednesday 15 July4039
Thursday 16 July3338
Friday 17 July3237
Saturday 18 July3431
Sunday 19 July2225
Monday 20 July2831
Tuesday 21 July3235
Wednesday 22 July3738
Thursday 23 July3537
Friday 24 July3537
Saturday 25 July3230
Sunday 26 July2224
Monday 27 July2732
Tuesday 28 July3539
Wednesday 29 July3437
Thursday 30 July3537
Friday 31 July3437
Saturday 1 August3229
Sunday 2 August2123
Monday 3 August2831
Tuesday 4 August3538
Wednesday 5 August3637
Thursday 6 August4236
Friday 7 August3237
Saturday 8 August3129
Sunday 9 August2423
Monday 10 August2832
Tuesday 11 August4237
Wednesday 12 August3737
Thursday 13 August3538
Friday 14 August4138
Saturday 15 August3328
Sunday 16 August2224
Monday 17 August2934
Tuesday 18 August3637
Wednesday 19 August3641
Thursday 20 August4138
Friday 21 August4438
Saturday 22 August3632
Sunday 23 August2224
Monday 24 August2733
Tuesday 25 August3737
Wednesday 26 August3738
Thursday 27 August3737
Friday 28 August3738
Saturday 29 August3132
Sunday 30 August2627
Monday 31 August3135
Tuesday 1 September4038
Wednesday 2 September3841
Thursday 3 September3939
Friday 4 September3637
Saturday 5 September4630
Sunday 6 September2727
Monday 7 September1525
Tuesday 8 September3033
Wednesday 9 September4038
Thursday 10 September4040
Friday 11 September3838
Saturday 12 September3530
Sunday 13 September2526
Monday 14 September2933
Tuesday 15 September4341
Wednesday 16 September4239
Thursday 17 September3639
Friday 18 September3739
Saturday 19 September4931
Sunday 20 September3129

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Columbus Dispatch, and the median across its peers.
FormatThe Columbus DispatchIts peers, median
Photo71.5%60%
Video or reel12%4%
Album0%0%
Link17%36%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Columbus Dispatch's peers are 85 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 85 peers, A to Z.

The peers

Its 85 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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