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The posting benchmark

The Tennessean on Facebook, beside its peers

How The Tennessean's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Tennessean: 40.9 a day

Median in United States: at least 26.6 a day

That is 14.3 more a day than the median in United States.

Place the dots by

Posts a day26th/61Photos and video27th/61Evening posts3rd/12Weekend day1st/12
Engagement per post32nd/61Engagement a day23rd/61Per 1,000 followers40th/61Comments per post32nd/61Comments a day28th/61

The Tennessean, United States

26thof 61

Rank among its peers, highest first, posts a day

The Tennessean posted 40.9 times a day to Facebook. The median of its 60 peers: 37.8.

Peers: 60 news publishers in the United States with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The Tennessean's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Tennessean beside 60 peers

The Tennessean and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day40.926th of 6137.8
Photos and video81%27th of 6165%
Evening posts28%3rd of 1224%
Weekend day96%1st of 1259%
Engagement per post1432nd of 6116
Engagement a day9,62123rd of 617,173
Engagement per 1,000 followers0.03140th of 610.050
Comments per post4432nd of 6148
Comments a day1,79428th of 611,710

What it would take

At or above the median of its peers on posts a day

The Tennessean posts at or above the median of its peers: 40.9 a day, against their 37.8.

In posts, measure by measure

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Tennessean's posts drew 1,794 comments a day. The median of its peers: 1,710.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Tennessean's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Tennessean posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Tennessean
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Tennessean, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe TennesseanMedian of its peers
Monday 29 June3635
Tuesday 30 June3438.5
Wednesday 1 July3740.5
Thursday 2 July3639.5
Friday 3 July4339.5
Saturday 4 July3731.5
Sunday 5 July3528
Monday 6 July3434.5
Tuesday 7 July3739
Wednesday 8 July4041.5
Thursday 9 July4241.5
Friday 10 July4140
Saturday 11 July3934
Sunday 12 July4028.5
Monday 13 July3436.5
Tuesday 14 July3941.5
Wednesday 15 July4043
Thursday 16 July3944
Friday 17 July3941
Saturday 18 July4034.5
Sunday 19 July3831
Monday 20 July3335.5
Tuesday 21 July3739
Wednesday 22 July4341
Thursday 23 July4140
Friday 24 July4039
Saturday 25 July3835
Sunday 26 July4028
Monday 27 July3436
Tuesday 28 July4141
Wednesday 29 July4042
Thursday 30 July3940.5
Friday 31 July3840
Saturday 1 August3834.5
Sunday 2 August3424
Monday 3 August3833.5
Tuesday 4 August4239.5
Wednesday 5 August3840.5
Thursday 6 August3940.5
Friday 7 August3939
Saturday 8 August3934
Sunday 9 August3524.5
Monday 10 August3434.5
Tuesday 11 August4240.5
Wednesday 12 August4041.5
Thursday 13 August4040
Friday 14 August4641
Saturday 15 August4433.5
Sunday 16 August4127.5
Monday 17 August4137
Tuesday 18 August4142.5
Wednesday 19 August4144.5
Thursday 20 August4443
Friday 21 August4243.5
Saturday 22 August5032
Sunday 23 August3828
Monday 24 August3537.5
Tuesday 25 August4642.5
Wednesday 26 August5344
Thursday 27 August3843.5
Friday 28 August4241.5
Saturday 29 August4734
Sunday 30 August4429
Monday 31 August4139
Tuesday 1 September4343
Wednesday 2 September4746
Thursday 3 September4343
Friday 4 September4543
Saturday 5 September4533.5
Sunday 6 September4130
Monday 7 September3632
Tuesday 8 September4036.5
Wednesday 9 September4245
Thursday 10 September4946.5
Friday 11 September4942
Saturday 12 September4936
Sunday 13 September4030
Monday 14 September4238
Tuesday 15 September4845
Wednesday 16 September4745
Thursday 17 September5343
Friday 18 September5144
Saturday 19 September4734
Sunday 20 September4233

Share of posts by local hour

Show the figures as a table
Share of posts by The Tennessean in each local hour, beside the median of its peers.
Local hourThe TennesseanMedian of its peers
00:001.4%1.8%
01:000%1.3%
02:001.1%0.8%
03:000%1.1%
04:000%0.2%
05:004.9%3.4%
06:005%5.2%
07:005.4%5.1%
08:005.3%4.9%
09:005.3%5.7%
10:005.2%5.5%
11:005.4%5.4%
12:005.3%5.8%
13:006.3%5.5%
14:005.3%5.9%
15:005.8%6%
16:005.4%5.6%
17:005.1%5.7%
18:006.1%5.8%
19:004.5%4.8%
20:004.9%4.3%
21:005.7%4.3%
22:004.1%3.7%
23:002.5%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Tennessean on each local weekday, beside the median of its peers.
WeekdayThe TennesseanMedian of its peers
Monday37.942.3
Tuesday41.844.7
Wednesday42.346.4
Thursday42.145.1
Friday42.843.6
Saturday42.127.5
Sunday37.325.3

What it posted

Show the figures as a table
Share of each format among posts by The Tennessean, and the median across its peers.
FormatThe TennesseanIts peers, median
Photo67%61%
Video or reel12%5%
Album2%0%
Link19%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Tennessean, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, The Tennessean posted 96% of a weekday's posts. The median of its peers: 59%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Tennessean's peers are 60 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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