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The posting benchmark

Deseret News on Facebook, beside its peers

How Deseret News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Deseret News: 21.3 a day

Median in United States: at least 26.6 a day

That is 5.3 fewer a day than the median in United States.

Place the dots by

Posts a day60th/67Photos and video10th/67Evening postsWeekend day
Engagement per post20th/67Engagement a day35th/67Per 1,000 followers23rd/67Comments per post16th/67Comments a day31st/67

Deseret News, United States

60thof 67

Rank among its peers, highest first, posts a day

Deseret News posted 21.3 times a day to Facebook, 43% less than the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

16.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Deseret News's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Deseret News beside 66 peers

Deseret News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.360th of 6737.4
Photos and video99%10th of 6768%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post3520th of 6715
Engagement a day6,35535th of 677,173
Engagement per 1,000 followers0.07623rd of 670.047
Comments per post8316th of 6743
Comments a day1,76831st of 671,667

What it would take

What would reaching the median of its peers take?

16.1more posts a day

113 a week, to reach the median of its peers: 37.4 a day, against 21.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Deseret News's posts drew 1,768 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Deseret News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Deseret News posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Deseret News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Deseret News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDeseret NewsMedian of its peers
Monday 29 June2135
Tuesday 30 June2537.5
Wednesday 1 July1938.5
Thursday 2 July2439
Friday 3 July2039
Saturday 4 July1631.5
Sunday 5 July1528
Monday 6 July2634
Tuesday 7 July2739
Wednesday 8 July2840.5
Thursday 9 July2241.5
Friday 10 July2740
Saturday 11 July1834
Sunday 12 July1528
Monday 13 July2535
Tuesday 14 July2839
Wednesday 15 July2242.5
Thursday 16 July2642
Friday 17 July2740
Saturday 18 July2134.5
Sunday 19 July1430.5
Monday 20 July2334.5
Tuesday 21 July2038.5
Wednesday 22 July2141
Thursday 23 July2540.5
Friday 24 July1939
Saturday 25 July1435
Sunday 26 July1427
Monday 27 July2035
Tuesday 28 July2241
Wednesday 29 July2440.5
Thursday 30 July2440
Friday 31 July2139
Saturday 1 August1734.5
Sunday 2 August1424.5
Monday 3 August2233.5
Tuesday 4 August2639.5
Wednesday 5 August2340
Thursday 6 August2440.5
Friday 7 August1938
Saturday 8 August1634
Sunday 9 August1325
Monday 10 August2134
Tuesday 11 August2340.5
Wednesday 12 August2841
Thursday 13 August2340
Friday 14 August2541.5
Saturday 15 August1833
Sunday 16 August1426.5
Monday 17 August2136.5
Tuesday 18 August1942
Wednesday 19 August2043
Thursday 20 August2143
Friday 21 August2643.5
Saturday 22 August1833
Sunday 23 August1328
Monday 24 August2136.5
Tuesday 25 August3043
Wednesday 26 August2944
Thursday 27 August2440
Friday 28 August2542
Saturday 29 August1934
Sunday 30 August1428
Monday 31 August2139
Tuesday 1 September2843
Wednesday 2 September2645.5
Thursday 3 September2343
Friday 4 September2542.5
Saturday 5 September1835
Sunday 6 September1429.5
Monday 7 September1331.5
Tuesday 8 September2036
Wednesday 9 September2943.5
Thursday 10 September2345
Friday 11 September3042
Saturday 12 September2036
Sunday 13 September1530
Monday 14 September1938
Tuesday 15 September2445
Wednesday 16 September2746
Thursday 17 September2143.5
Friday 18 September2443.5
Saturday 19 September1635.5
Sunday 20 September1333

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Deseret News, and the median across its peers.
FormatDeseret NewsIts peers, median
Photo89%63%
Video or reel7%5%
Album3%0%
Link1%32%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Deseret News's peers are 66 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us