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The posting benchmark

Austin American-Statesman on Facebook, beside its peers

How Austin American-Statesman's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 85 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Austin American-Statesman: 26.7 a day

Median in United States: at least 26.6 a day

That is 0.1 more a day than the median in United States.

Place the dots by

Posts a day54th/86Photos and video62nd/86Evening postsWeekend day
Engagement per post34th/86Engagement a day20th/86Per 1,000 followers56th/86Comments per post14th/86Comments a day24th/86

Austin American-Statesman, United States

54thof 86

Rank among its peers, highest first, posts a day

Austin American-Statesman posted 26.7 times a day to Facebook, 22% less than the median of 85 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

The comments its posts draw

1,996 comments a day, 1.7 times the median of its peers. What it would take

See all nine measures

Austin American-Statesman's 85 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Austin American-Statesman beside 85 peers

Austin American-Statesman and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.754th of 8634.2
Photos and video51%62nd of 8664%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank71.8%
Engagement per post1534th of 8613
Engagement a day8,92820th of 864,079
Engagement per 1,000 followers0.03956th of 860.052
Comments per post7514th of 8633
Comments a day1,99624th of 861,185

The comments

The comments its posts draw

1,996comments a day

on its Facebook posts, 1.7 times the median of its peers (1,185)

Spread evenly over 24 hours, that is 83 an hour, about 1 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Austin American-Statesman beside its 85 peers

  • Austin American-Statesman: 1,996 a day
  • Median of its peers: 1,185
  • 90th percentile of its peers: 3,523
  • Middle half of its peers: 552 to 2,035
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    26.7 now; the median of its peers 34.2

    7.5 more a day, 53 a week
  • Photos and video

    51% of its posts; the median of its peers 64%

    26 more of its 187 posts a week as photos or video: 95 now, 121 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Austin American-Statesman's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Austin American-Statesman posted, beside its peers

Its own posts beside its 85 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Austin American-Statesman
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Austin American-Statesman, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAustin American-StatesmanMedian of its peers
Monday 29 June2732
Tuesday 30 June2534
Wednesday 1 July2937
Thursday 2 July2635
Friday 3 July2732
Saturday 4 July3528
Sunday 5 July2824
Monday 6 July2631
Tuesday 7 July2736
Wednesday 8 July2638
Thursday 9 July2839
Friday 10 July2838
Saturday 11 July3730
Sunday 12 July2726
Monday 13 July2732
Tuesday 14 July3437
Wednesday 15 July3139
Thursday 16 July3938
Friday 17 July2537
Saturday 18 July2731
Sunday 19 July2725
Monday 20 July2831
Tuesday 21 July3135
Wednesday 22 July3138
Thursday 23 July3037
Friday 24 July2637
Saturday 25 July2630
Sunday 26 July2524
Monday 27 July2832
Tuesday 28 July2939
Wednesday 29 July2937
Thursday 30 July3037
Friday 31 July2537
Saturday 1 August2629
Sunday 2 August2523
Monday 3 August2831
Tuesday 4 August2938
Wednesday 5 August2937
Thursday 6 August3236
Friday 7 August2637
Saturday 8 August2629
Sunday 9 August2623
Monday 10 August2932
Tuesday 11 August2937
Wednesday 12 August3037
Thursday 13 August2938
Friday 14 August2638
Saturday 15 August2528
Sunday 16 August2424
Monday 17 August2834
Tuesday 18 August3037
Wednesday 19 August2941
Thursday 20 August2938
Friday 21 August2538
Saturday 22 August2732
Sunday 23 August2624
Monday 24 August3733
Tuesday 25 August4537
Wednesday 26 August2638
Thursday 27 August2537
Friday 28 August2938
Saturday 29 August1832
Sunday 30 August1427
Monday 31 August2535
Tuesday 1 September2838
Wednesday 2 September3341
Thursday 3 September2639
Friday 4 September2337
Saturday 5 September2230
Sunday 6 September1327
Monday 7 September1625
Tuesday 8 September1833
Wednesday 9 September1938
Thursday 10 September2640
Friday 11 September2338
Saturday 12 September1830
Sunday 13 September1326
Monday 14 September2733
Tuesday 15 September3141
Wednesday 16 September2639
Thursday 17 September2739
Friday 18 September2339
Saturday 19 September2331
Sunday 20 September929

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Austin American-Statesman, and the median across its peers.
FormatAustin American-StatesmanIts peers, median
Photo46%60%
Video or reel3%4%
Album2%0%
Link49%36%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Austin American-Statesman's peers are 85 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 85 peers, A to Z.

The peers

Its 85 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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