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The posting benchmark

The Seattle Times on Facebook, beside its peers

How The Seattle Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Seattle Times: 25.9 a day

Median in United States: at least 26.6 a day

That is 0.7 fewer a day than the median in United States.

Place the dots by

Posts a day54th/67Photos and video62nd/67Evening postsWeekend day
Engagement per post32nd/67Engagement a day45th/67Per 1,000 followers42nd/67Comments per post46th/67Comments a day54th/67

The Seattle Times, United States

54thof 67

Rank among its peers, highest first, posts a day

The Seattle Times posted 25.9 times a day to Facebook, 31% less than the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.5 more posts a day would reach its peers' median. What it would take

See all nine measures

The Seattle Times's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Seattle Times beside 66 peers

The Seattle Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.954th of 6737.4
Photos and video10%62nd of 6770%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post1632nd of 6715
Engagement a day4,67645th of 677,173
Engagement per 1,000 followers0.03442nd of 670.049
Comments per post3246th of 6746
Comments a day82354th of 671,710

What it would take

What would reaching the median of its peers take?

11.5more posts a day

81 a week, to reach the median of its peers: 37.4 a day, against 25.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    10% of its posts; the median of its peers 70%

    109 more of its 181 posts a week as photos or video: 18 now, 127 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Seattle Times's Facebook posts drew 823 comments a day, 52% less than the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Seattle Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Seattle Times posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Seattle Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Seattle Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Seattle TimesMedian of its peers
Monday 29 June1735
Tuesday 30 June2737.5
Wednesday 1 July2938.5
Thursday 2 July2839
Friday 3 July1739
Saturday 4 July931.5
Sunday 5 July1228
Monday 6 July2834
Tuesday 7 July3439
Wednesday 8 July3040.5
Thursday 9 July3141.5
Friday 10 July2140
Saturday 11 July2234
Sunday 12 July1628
Monday 13 July1235
Tuesday 14 July2639
Wednesday 15 July2642.5
Thursday 16 July2442
Friday 17 July2840
Saturday 18 July2334.5
Sunday 19 July1230.5
Monday 20 July2134.5
Tuesday 21 July3338.5
Wednesday 22 July3741
Thursday 23 July3140.5
Friday 24 July2639
Saturday 25 July2835
Sunday 26 July727
Monday 27 July2535
Tuesday 28 July3041
Wednesday 29 July3040.5
Thursday 30 July3740
Friday 31 July3239
Saturday 1 August2834.5
Sunday 2 August2124.5
Monday 3 August3333.5
Tuesday 4 August3539.5
Wednesday 5 August3940
Thursday 6 August3540.5
Friday 7 August3738
Saturday 8 August1734
Sunday 9 August1825
Monday 10 August2534
Tuesday 11 August2640.5
Wednesday 12 August2941
Thursday 13 August3440
Friday 14 August3741.5
Saturday 15 August2433
Sunday 16 August1126.5
Monday 17 August1836.5
Tuesday 18 August2642
Wednesday 19 August3743
Thursday 20 August3043
Friday 21 August2743.5
Saturday 22 August1833
Sunday 23 August1528
Monday 24 August2336.5
Tuesday 25 August3543
Wednesday 26 August3344
Thursday 27 August3140
Friday 28 August3642
Saturday 29 August3134
Sunday 30 August1128
Monday 31 August2539
Tuesday 1 September3243
Wednesday 2 September3545.5
Thursday 3 September2943
Friday 4 September3142.5
Saturday 5 September1935
Sunday 6 September1729.5
Monday 7 September2131.5
Tuesday 8 September2136
Wednesday 9 September3243.5
Thursday 10 September4145
Friday 11 September2942
Saturday 12 September2236
Sunday 13 September2030
Monday 14 September2338
Tuesday 15 September2445
Wednesday 16 September3446
Thursday 17 September2843.5
Friday 18 September2143.5
Saturday 19 September2135.5
Sunday 20 September2433

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Seattle Times, and the median across its peers.
FormatThe Seattle TimesIts peers, median
Photo3%65%
Video or reel1%5%
Album6%0%
Link90%30%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Seattle Times's peers are 66 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us