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The posting benchmark

Miami Herald on Facebook, beside its peers

How Miami Herald's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 58 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Miami Herald: 51.6 a day

Median in United States: at least 26.6 a day

That is 25 more a day than the median in United States.

Place the dots by

Posts a day7th/59Photos and video36th/59Evening postsWeekend day
Engagement per post57th/59Engagement a day47th/59Per 1,000 followers58th/59Comments per post47th/59Comments a day38th/59

Miami Herald, United States

7thof 59

Rank among its peers, highest first, posts a day

Miami Herald posted 51.6 times a day to Facebook, 43% more than the median of 58 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

See all nine measures

Miami Herald's 58 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Miami Herald beside 58 peers

Miami Herald and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day51.67th of 5936.2
Photos and video63%36th of 5979%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post557th of 5921
Engagement a day4,07947th of 597,741
Engagement per 1,000 followers0.01158th of 590.056
Comments per post2847th of 5950
Comments a day1,42038th of 591,752

What it would take

At or above the median of its peers on posts a day

Miami Herald posts at or above the median of its peers: 51.6 a day, against their 36.2.

In posts, measure by measure

  • Photos and video

    63% of its posts; the median of its peers 79%

    60 more of its 361 posts a week as photos or video: 227 now, 287 at the median
  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Miami Herald's posts drew 1,420 comments a day. The median of its peers: 1,752.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Miami Herald's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Miami Herald posted, beside its peers

Its own posts beside its 58 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Miami Herald
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Miami Herald, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMiami HeraldMedian of its peers
Monday 29 June5433
Tuesday 30 June6035.5
Wednesday 1 July5937
Thursday 2 July6136.5
Friday 3 July5638.5
Saturday 4 July2829
Sunday 5 July2024.5
Monday 6 July5133
Tuesday 7 July5737.5
Wednesday 8 July6039
Thursday 9 July5840
Friday 10 July6139
Saturday 11 July3132
Sunday 12 July2526
Monday 13 July5433.5
Tuesday 14 July5938
Wednesday 15 July6141
Thursday 16 July6139.5
Friday 17 July6138.5
Saturday 18 July3131
Sunday 19 July2326
Monday 20 July5433
Tuesday 21 July5837
Wednesday 22 July6040
Thursday 23 July5837.5
Friday 24 July5838
Saturday 25 July3132
Sunday 26 July2124.5
Monday 27 July4733
Tuesday 28 July6040
Wednesday 29 July6138.5
Thursday 30 July6139
Friday 31 July6137.5
Saturday 1 August3130
Sunday 2 August2024
Monday 3 August5532.5
Tuesday 4 August5738
Wednesday 5 August5938.5
Thursday 6 August6139
Friday 7 August5837
Saturday 8 August2930
Sunday 9 August2123.5
Monday 10 August5232
Tuesday 11 August5739
Wednesday 12 August5939
Thursday 13 August6038.5
Friday 14 August5940
Saturday 15 August2430.5
Sunday 16 August2324
Monday 17 August5134
Tuesday 18 August6040.5
Wednesday 19 August6142
Thursday 20 August5842
Friday 21 August6141
Saturday 22 August3132
Sunday 23 August2226
Monday 24 August5435
Tuesday 25 August6141
Wednesday 26 August6140.5
Thursday 27 August6338.5
Friday 28 August6540
Saturday 29 August3832
Sunday 30 August3426
Monday 31 August6337
Tuesday 1 September6840
Wednesday 2 September6843
Thursday 3 September6940.5
Friday 4 September6740
Saturday 5 September3832.5
Sunday 6 September3327.5
Monday 7 September6326
Tuesday 8 September6735
Wednesday 9 September6840
Thursday 10 September7141.5
Friday 11 September7040
Saturday 12 September3933
Sunday 13 September3426.5
Monday 14 September6335
Tuesday 15 September6843.5
Wednesday 16 September7142
Thursday 17 September6841
Friday 18 September6841.5
Saturday 19 September3832.5
Sunday 20 September3530.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Miami Herald, and the median across its peers.
FormatMiami HeraldIts peers, median
Photo63%70%
Video or reel0%7%
Album0%1%
Link37.1%23%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Miami Herald's peers are 58 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 58 peers, A to Z.

The peers

Its 58 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us