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The posting benchmark

The Kansas City Star on Facebook, beside its peers

How The Kansas City Star's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 84 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Kansas City Star: 61.5 a day

Median in United States: at least 26.6 a day

That is 34.9 more a day than the median in United States.

Place the dots by

Posts a day4th/85Photos and video31st/85Evening posts15th/24Weekend day22nd/24
Engagement per post34th/85Engagement a day21st/85Per 1,000 followers46th/85Comments per post45th/85Comments a day23rd/85

The Kansas City Star, United States

4thof 85

Rank among its peers, highest first, posts a day

The Kansas City Star posted 61.5 times a day to Facebook, 87% more than the median of 84 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

46 more posts a weekend would reach its peers' median. What it would take

See all nine measures

The Kansas City Star's 84 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Kansas City Star beside 84 peers

The Kansas City Star and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day61.54th of 8533
Photos and video82%31st of 8567%
Evening posts24%15th of 2424%
Weekend day44%22nd of 2474%
Engagement per post1634th of 8514
Engagement a day8,98921st of 854,597
Engagement per 1,000 followers0.05246th of 850.056
Comments per post3345th of 8535
Comments a day2,03323rd of 851,143

What it would take

What would reaching the median of its peers take?

The Kansas City Star's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

46more posts a weekend

21 on Saturday and 25 on Sunday, to bring each to the median of its peers

On a weekend day, The Kansas City Star posts 44% of a weekday's posts. The median of its peers: 74%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • The Kansas City Star
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
The Kansas City StarA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday69.70
Tuesday75.80
Wednesday75.50
Thursday75.70
Friday70.10
Saturday34.254.421
Sunday29.654.425

The other measures, in posts

  • Evening posts

    18:00 to midnight: 23.8% of its posts; the median of its peers 24.3%

    2 more of its 431 posts a week between 18:00 and midnight: 103 now, 105 at the median
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Kansas City Star's Facebook posts drew 2,033 comments a day, 78% more than the median of 84 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Kansas City Star's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Kansas City Star posted, beside its peers

Its own posts beside its 84 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Kansas City Star
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Kansas City Star, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Kansas City StarMedian of its peers
Monday 29 June5128
Tuesday 30 June7330
Wednesday 1 July7534.5
Thursday 2 July7733
Friday 3 July6729
Saturday 4 July4523.5
Sunday 5 July3021.5
Monday 6 July6228
Tuesday 7 July7632.5
Wednesday 8 July7935
Thursday 9 July7535.5
Friday 10 July7734.5
Saturday 11 July4727
Sunday 12 July4324
Monday 13 July6129.5
Tuesday 14 July7634
Wednesday 15 July6937.5
Thursday 16 July7534.5
Friday 17 July7332.5
Saturday 18 July3825
Sunday 19 July3123
Monday 20 July6329.5
Tuesday 21 July7533
Wednesday 22 July7735.5
Thursday 23 July7935.5
Friday 24 July7533.5
Saturday 25 July4526
Sunday 26 July3123
Monday 27 July6129
Tuesday 28 July7336
Wednesday 29 July7635.5
Thursday 30 July8236
Friday 31 July7934
Saturday 1 August4226
Sunday 2 August3621.5
Monday 3 August6229.5
Tuesday 4 August7336
Wednesday 5 August9636
Thursday 6 August7734
Friday 7 August7436
Saturday 8 August3826
Sunday 9 August3222
Monday 10 August6330
Tuesday 11 August7733
Wednesday 12 August7435.5
Thursday 13 August7735
Friday 14 August7235.5
Saturday 15 August4127
Sunday 16 August2922
Monday 17 August5932
Tuesday 18 August7434
Wednesday 19 August7938
Thursday 20 August7936
Friday 21 August6734
Saturday 22 August3829.5
Sunday 23 August3321
Monday 24 August6331.5
Tuesday 25 August7034.5
Wednesday 26 August7634
Thursday 27 August7335.5
Friday 28 August6936
Saturday 29 August3529
Sunday 30 August3422
Monday 31 August6131
Tuesday 1 September7334
Wednesday 2 September7738
Thursday 3 September7638
Friday 4 September6636
Saturday 5 September3226.5
Sunday 6 September2722.5
Monday 7 September4621
Tuesday 8 September6930.5
Wednesday 9 September7236
Thursday 10 September6838
Friday 11 September6933.5
Saturday 12 September4528
Sunday 13 September2822
Monday 14 September6129
Tuesday 15 September8437
Wednesday 16 September7236.5
Thursday 17 September7336.5
Friday 18 September6735
Saturday 19 September3728.5
Sunday 20 September3527

Share of posts by local hour

Show the figures as a table
Share of posts by The Kansas City Star in each local hour, beside the median of its peers.
Local hourThe Kansas City StarMedian of its peers
00:003%1%
01:001.8%1.3%
02:001.7%0.4%
03:002.9%0.7%
04:001.8%0.2%
05:005.1%4.3%
06:005%5.2%
07:004.9%5.4%
08:004.1%5.5%
09:004.5%5.7%
10:004.4%5.8%
11:005%5.7%
12:005.6%5%
13:005%6%
14:005.4%5.5%
15:004.5%6%
16:005.3%5.6%
17:006.2%5.4%
18:004.6%5.4%
19:004.8%5%
20:003.9%4.7%
21:003.8%4.3%
22:004.6%3.7%
23:002.1%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Kansas City Star on each local weekday, beside the median of its peers.
WeekdayThe Kansas City StarMedian of its peers
Monday69.734.2
Tuesday75.836.5
Wednesday75.536.7
Thursday75.736.7
Friday70.135.4
Saturday34.227.5
Sunday29.625.3

What it posted

Show the figures as a table
Share of each format among posts by The Kansas City Star, and the median across its peers.
FormatThe Kansas City StarIts peers, median
Photo80%61%
Video or reel1%6%
Album0%0%
Link19%33%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Kansas City Star, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, The Kansas City Star posted 44% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Kansas City Star's peers are 84 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 84 peers, A to Z.

The peers

Its 84 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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