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The posting benchmark

The Indianapolis Star on Facebook, beside its peers

How The Indianapolis Star's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Indianapolis Star: 36.6 a day

Median in United States: at least 26.6 a day

That is 10 more a day than the median in United States.

Place the dots by

Posts a day41st/95Photos and video32nd/95Evening posts7th/25Weekend day16th/25
Engagement per post25th/95Engagement a day23rd/95Per 1,000 followers40th/95Comments per post28th/95Comments a day26th/95

The Indianapolis Star, United States

41stof 95

Rank among its peers, highest first, posts a day

The Indianapolis Star posted 36.6 times a day to Facebook. The median of its 94 peers: 33.9.

The comments its posts draw

1,834 comments a day, 1.6 times the median of its peers. What it would take

Peers: 94 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

The Indianapolis Star's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Indianapolis Star beside 94 peers

The Indianapolis Star and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day36.641st of 9533.9
Photos and video81%32nd of 9565%
Evening posts28%7th of 2524%
Weekend day62%16th of 2574%
Engagement per post2425th of 9513
Engagement a day8,71123rd of 954,261
Engagement per 1,000 followers0.06240th of 950.050
Comments per post5028th of 9532
Comments a day1,83426th of 951,143

The comments

The comments its posts draw

1,834comments a day

on its Facebook posts, 1.6 times the median of its peers (1,143)

Spread evenly over 24 hours, that is 76 an hour, about 1 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Indianapolis Star beside its 94 peers

  • The Indianapolis Star: 1,834 a day
  • Median of its peers: 1,143
  • 90th percentile of its peers: 3,343
  • Middle half of its peers: 519 to 2,024
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Weekend day

    A weekend day: 62% of a weekday's posts; the median of its peers 74%

    11 more posts a weekend: 4 on Saturday and 7 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Indianapolis Star's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Indianapolis Star posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Indianapolis Star
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Indianapolis Star, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Indianapolis StarMedian of its peers
Monday 29 June3231.5
Tuesday 30 June3934
Wednesday 1 July3636.5
Thursday 2 July3935
Friday 3 July4432
Saturday 4 July2227
Sunday 5 July2023.5
Monday 6 July3830.5
Tuesday 7 July3634.5
Wednesday 8 July4137
Thursday 9 July4138
Friday 10 July4037.5
Saturday 11 July2830.5
Sunday 12 July2725.5
Monday 13 July3931
Tuesday 14 July3736
Wednesday 15 July4239
Thursday 16 July4538
Friday 17 July4035.5
Saturday 18 July2230.5
Sunday 19 July2125
Monday 20 July3631
Tuesday 21 July3735
Wednesday 22 July3937.5
Thursday 23 July3637
Friday 24 July4836.5
Saturday 25 July2529
Sunday 26 July2923.5
Monday 27 July3530
Tuesday 28 July3938.5
Wednesday 29 July4337
Thursday 30 July4137
Friday 31 July3637
Saturday 1 August3028.5
Sunday 2 August2223.5
Monday 3 August3831
Tuesday 4 August3837
Wednesday 5 August4336
Thursday 6 August4236
Friday 7 August3937
Saturday 8 August2629
Sunday 9 August2223.5
Monday 10 August3731
Tuesday 11 August4137
Wednesday 12 August4236.5
Thursday 13 August4337.5
Friday 14 August4438
Saturday 15 August3228
Sunday 16 August3123
Monday 17 August3833
Tuesday 18 August4336.5
Wednesday 19 August4740
Thursday 20 August4238.5
Friday 21 August4538
Saturday 22 August3231.5
Sunday 23 August2823
Monday 24 August4033
Tuesday 25 August4237.5
Wednesday 26 August4738
Thursday 27 August3837
Friday 28 August4038
Saturday 29 August3132
Sunday 30 August2625.5
Monday 31 August4035
Tuesday 1 September4338.5
Wednesday 2 September4440.5
Thursday 3 September4339
Friday 4 September4237
Saturday 5 September2930
Sunday 6 September2726.5
Monday 7 September3422.5
Tuesday 8 September3532.5
Wednesday 9 September4538.5
Thursday 10 September4640
Friday 11 September3737.5
Saturday 12 September3029.5
Sunday 13 September2724.5
Monday 14 September4033
Tuesday 15 September4240.5
Wednesday 16 September4439.5
Thursday 17 September4138.5
Friday 18 September4338
Saturday 19 September3131
Sunday 20 September2929.5

Share of posts by local hour

Show the figures as a table
Share of posts by The Indianapolis Star in each local hour, beside the median of its peers.
Local hourThe Indianapolis StarMedian of its peers
00:000%1.2%
01:001.6%1.3%
02:000%0.6%
03:001.2%0.9%
04:000%0.3%
05:002%4.4%
06:004.8%5.2%
07:004.9%5.3%
08:005.3%5.4%
09:005.5%5.6%
10:006.5%5.7%
11:005.2%5.7%
12:005.6%4.9%
13:006.7%6%
14:005.7%5.5%
15:006.4%5.8%
16:005.2%5.5%
17:005.2%5.5%
18:006.6%5.3%
19:004.6%5%
20:005.3%4.6%
21:006.7%4.3%
22:002.9%3.8%
23:002.1%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Indianapolis Star on each local weekday, beside the median of its peers.
WeekdayThe Indianapolis StarMedian of its peers
Monday3934.5
Tuesday39.436.7
Wednesday4337.1
Thursday41.137.1
Friday42.636.8
Saturday2729.3
Sunday24.125.9

What it posted

Show the figures as a table
Share of each format among posts by The Indianapolis Star, and the median across its peers.
FormatThe Indianapolis StarIts peers, median
Photo66%61%
Video or reel15%5%
Album0%0%
Link19%35%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Indianapolis Star, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, The Indianapolis Star posted 62% of a weekday's posts. The median of its peers: 74%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Indianapolis Star's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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