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The posting benchmark

San Francisco Chronicle on Facebook, beside its peers

How San Francisco Chronicle's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

San Francisco Chronicle: 85.6 a day

Median in United States: at least 26.6 a day

That is 59 more a day than the median in United States.

Place the dots by

Posts a day1st/67Photos and video55th/67Evening postsWeekend day
Engagement per post35th/67Engagement a day5th/67Per 1,000 followers46th/67Comments per post33rd/67Comments a day8th/67

San Francisco Chronicle, United States

1stof 67

Rank among its peers, highest first, posts a day

San Francisco Chronicle posted 85.6 times a day to Facebook, 2.3 times the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: photos and video

161 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

San Francisco Chronicle's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

San Francisco Chronicle beside 66 peers

San Francisco Chronicle and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day85.61st of 6737.1
Photos and video43%55th of 6770%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post1435th of 6716
Engagement a day24,5345th of 676,641
Engagement per 1,000 followers0.03046th of 670.049
Comments per post4833rd of 6743
Comments a day4,1008th of 671,667

What it would take

What would reaching the median of its peers take?

San Francisco Chronicle's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

161more posts a week

as photos or video, of its 599 a week: 259 now, 420 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 599 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

San Francisco Chronicle's Facebook posts drew 4,100 comments a day, 2.5 times the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside San Francisco Chronicle's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How San Francisco Chronicle posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • San Francisco Chronicle
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by San Francisco Chronicle, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySan Francisco ChronicleMedian of its peers
Monday 29 June6834.5
Tuesday 30 June8737
Wednesday 1 July9138
Thursday 2 July9538.5
Friday 3 July7939
Saturday 4 July7530.5
Sunday 5 July8328
Monday 6 July7033.5
Tuesday 7 July8039
Wednesday 8 July8040
Thursday 9 July7941
Friday 10 July8040
Saturday 11 July8034
Sunday 12 July6627.5
Monday 13 July8235
Tuesday 14 July8439
Wednesday 15 July10042
Thursday 16 July8741
Friday 17 July10040
Saturday 18 July8934
Sunday 19 July7829
Monday 20 July7534
Tuesday 21 July8938
Wednesday 22 July9041
Thursday 23 July8740
Friday 24 July9639
Saturday 25 July9534.5
Sunday 26 July7527
Monday 27 July6534.5
Tuesday 28 July9741
Wednesday 29 July9040
Thursday 30 July8839.5
Friday 31 July9739
Saturday 1 August9133
Sunday 2 August7224
Monday 3 August7933
Tuesday 4 August9639
Wednesday 5 August8940
Thursday 6 August8840
Friday 7 August9437.5
Saturday 8 August9233.5
Sunday 9 August8024.5
Monday 10 August7933.5
Tuesday 11 August8640
Wednesday 12 August9640.5
Thursday 13 August9740
Friday 14 August9341
Saturday 15 August8732.5
Sunday 16 August6925.5
Monday 17 August7135.5
Tuesday 18 August9442
Wednesday 19 August9143
Thursday 20 August9143
Friday 21 August8843
Saturday 22 August8532.5
Sunday 23 August8327.5
Monday 24 August7136
Tuesday 25 August10342.5
Wednesday 26 August8443.5
Thursday 27 August7940
Friday 28 August10141.5
Saturday 29 August9034
Sunday 30 August8928
Monday 31 August7638.5
Tuesday 1 September10142.5
Wednesday 2 September8345
Thursday 3 September8142.5
Friday 4 September9841.5
Saturday 5 September8534.5
Sunday 6 September8329
Monday 7 September6530
Tuesday 8 September7935.5
Wednesday 9 September8642.5
Thursday 10 September9644
Friday 11 September9741
Saturday 12 September8835.5
Sunday 13 September7528.5
Monday 14 September6637
Tuesday 15 September9345
Wednesday 16 September9545
Thursday 17 September9743
Friday 18 September9643
Saturday 19 September8934
Sunday 20 September7633

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by San Francisco Chronicle, and the median across its peers.
FormatSan Francisco ChronicleIts peers, median
Photo36.8%65%
Video or reel4%5%
Album3%0%
Link57%30%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

San Francisco Chronicle's peers are 66 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us