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The posting benchmark

The Record / NorthJersey.com on Facebook, beside its peers

How The Record / NorthJersey.com's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Record / NorthJersey.com: 41.1 a day

Median in United States: at least 26.6 a day

That is 14.5 more a day than the median in United States.

Place the dots by

Posts a day25th/61Photos and video28th/61Evening postsWeekend day
Engagement per post49th/61Engagement a day47th/61Per 1,000 followers56th/61Comments per post50th/61Comments a day45th/61

The Record / NorthJersey.com, United States

25thof 61

Rank among its peers, highest first, posts a day

The Record / NorthJersey.com posted 41.1 times a day to Facebook. The median of its 60 peers: 37.8.

Peers: 60 news publishers in the United States with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The Record / NorthJersey.com's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Record / NorthJersey.com beside 60 peers

The Record / NorthJersey.com and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day41.125th of 6137.8
Photos and video71%28th of 6165%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post749th of 6116
Engagement a day3,88047th of 617,173
Engagement per 1,000 followers0.01556th of 610.050
Comments per post2350th of 6148
Comments a day93145th of 611,710

What it would take

At or above the median of its peers on posts a day

The Record / NorthJersey.com posts at or above the median of its peers: 41.1 a day, against their 37.8.

In posts, measure by measure

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Record / NorthJersey.com's Facebook posts drew 931 comments a day, 46% less than the median of 60 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Record / NorthJersey.com's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Record / NorthJersey.com posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Record / NorthJersey.com
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Record / NorthJersey.com, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Record / NorthJersey.comMedian of its peers
Monday 29 June4035
Tuesday 30 June3838.5
Wednesday 1 July4240.5
Thursday 2 July4139.5
Friday 3 July4039.5
Saturday 4 July3631.5
Sunday 5 July3428
Monday 6 July3534.5
Tuesday 7 July3939
Wednesday 8 July4341.5
Thursday 9 July4241.5
Friday 10 July4140
Saturday 11 July3934
Sunday 12 July3928.5
Monday 13 July4136.5
Tuesday 14 July4541.5
Wednesday 15 July4643
Thursday 16 July4444
Friday 17 July4641
Saturday 18 July3934.5
Sunday 19 July4231
Monday 20 July4435.5
Tuesday 21 July4239
Wednesday 22 July4141
Thursday 23 July4340
Friday 24 July4239
Saturday 25 July3935
Sunday 26 July3828
Monday 27 July4036
Tuesday 28 July4641
Wednesday 29 July4242
Thursday 30 July4140.5
Friday 31 July4040
Saturday 1 August3534.5
Sunday 2 August3624
Monday 3 August4033.5
Tuesday 4 August4439.5
Wednesday 5 August4040.5
Thursday 6 August4240.5
Friday 7 August3739
Saturday 8 August3934
Sunday 9 August3524.5
Monday 10 August4034.5
Tuesday 11 August3940.5
Wednesday 12 August4241.5
Thursday 13 August4340
Friday 14 August4441
Saturday 15 August4133.5
Sunday 16 August3627.5
Monday 17 August4237
Tuesday 18 August4442.5
Wednesday 19 August4344.5
Thursday 20 August4343
Friday 21 August4443.5
Saturday 22 August4132
Sunday 23 August3028
Monday 24 August3937.5
Tuesday 25 August4542.5
Wednesday 26 August4944
Thursday 27 August3943.5
Friday 28 August4241.5
Saturday 29 August4534
Sunday 30 August3829
Monday 31 August4039
Tuesday 1 September4343
Wednesday 2 September4346
Thursday 3 September4443
Friday 4 September4143
Saturday 5 September4033.5
Sunday 6 September3930
Monday 7 September3432
Tuesday 8 September4136.5
Wednesday 9 September4445
Thursday 10 September4746.5
Friday 11 September4342
Saturday 12 September3936
Sunday 13 September4130
Monday 14 September4338
Tuesday 15 September4345
Wednesday 16 September4845
Thursday 17 September4643
Friday 18 September4344
Saturday 19 September4234
Sunday 20 September4133

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Record / NorthJersey.com, and the median across its peers.
FormatThe Record / NorthJersey.comIts peers, median
Photo64%61%
Video or reel8%5%
Album0%0%
Link29%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Record / NorthJersey.com's peers are 60 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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