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The posting benchmark

The Oklahoman on Facebook, beside its peers

How The Oklahoman's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 85 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Oklahoman: 34.2 a day

Median in United States: at least 26.6 a day

That is 7.6 more a day than the median in United States.

Place the dots by

Posts a day43rd/86Photos and video33rd/86Evening postsWeekend day
Engagement per post40th/86Engagement a day37th/86Per 1,000 followers53rd/86Comments per post47th/86Comments a day46th/86

The Oklahoman, United States

43rdof 86

Rank among its peers, highest first, posts a day

The Oklahoman posted 34.2 times a day to Facebook. The median of its 85 peers: 34.2.

Peers: 85 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

The Oklahoman's 85 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Oklahoman beside 85 peers

The Oklahoman and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day34.243rd of 8634.2
Photos and video78%33rd of 8664%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank71.8%
Engagement per post1340th of 8613
Engagement a day4,97837th of 864,079
Engagement per 1,000 followers0.04153rd of 860.052
Comments per post3247th of 8633
Comments a day1,08046th of 861,185

What it would take

At or above the median of its peers on posts a day

The Oklahoman posts at or above the median of its peers: 34.2 a day, against their 34.2.

In posts, measure by measure

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Oklahoman's posts drew 1,080 comments a day. The median of its peers: 1,185.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Oklahoman's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Oklahoman posted, beside its peers

Its own posts beside its 85 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Oklahoman
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Oklahoman, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe OklahomanMedian of its peers
Monday 29 June3332
Tuesday 30 June3534
Wednesday 1 July3837
Thursday 2 July3535
Friday 3 July3932
Saturday 4 July2328
Sunday 5 July1824
Monday 6 July3531
Tuesday 7 July4036
Wednesday 8 July3738
Thursday 9 July4039
Friday 10 July4038
Saturday 11 July2530
Sunday 12 July2326
Monday 13 July3532
Tuesday 14 July3937
Wednesday 15 July3939
Thursday 16 July3838
Friday 17 July4037
Saturday 18 July2431
Sunday 19 July2025
Monday 20 July3531
Tuesday 21 July3835
Wednesday 22 July4138
Thursday 23 July4137
Friday 24 July4037
Saturday 25 July2530
Sunday 26 July2124
Monday 27 July3232
Tuesday 28 July4139
Wednesday 29 July3937
Thursday 30 July3937
Friday 31 July3837
Saturday 1 August2229
Sunday 2 August1923
Monday 3 August3431
Tuesday 4 August3838
Wednesday 5 August3637
Thursday 6 August3836
Friday 7 August3837
Saturday 8 August2529
Sunday 9 August1923
Monday 10 August3232
Tuesday 11 August4037
Wednesday 12 August3637
Thursday 13 August3938
Friday 14 August4238
Saturday 15 August2928
Sunday 16 August1924
Monday 17 August3234
Tuesday 18 August4137
Wednesday 19 August4341
Thursday 20 August4338
Friday 21 August4338
Saturday 22 August3032
Sunday 23 August1924
Monday 24 August3633
Tuesday 25 August4537
Wednesday 26 August4738
Thursday 27 August3937
Friday 28 August4138
Saturday 29 August3032
Sunday 30 August2127
Monday 31 August3735
Tuesday 1 September3938
Wednesday 2 September4141
Thursday 3 September4039
Friday 4 September4137
Saturday 5 September2930
Sunday 6 September2327
Monday 7 September1925
Tuesday 8 September3533
Wednesday 9 September3938
Thursday 10 September4040
Friday 11 September2838
Saturday 12 September2530
Sunday 13 September2226
Monday 14 September3533
Tuesday 15 September4741
Wednesday 16 September4639
Thursday 17 September4539
Friday 18 September4339
Saturday 19 September2731
Sunday 20 September2729

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Oklahoman, and the median across its peers.
FormatThe OklahomanIts peers, median
Photo64%60%
Video or reel13%4%
Album0%0%
Link22%36%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Oklahoman's peers are 85 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 85 peers, A to Z.

The peers

Its 85 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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