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The posting benchmark

The Palm Beach Post on Facebook, beside its peers

How The Palm Beach Post's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Palm Beach Post: 39.7 a day

Median in United States: at least 26.6 a day

That is 13.1 more a day than the median in United States.

Place the dots by

Posts a day31st/95Photos and video26th/95Evening postsWeekend day
Engagement per post54th/95Engagement a day39th/95Per 1,000 followers79th/95Comments per post39th/95Comments a day36th/95

The Palm Beach Post, United States

31stof 95

Rank among its peers, highest first, posts a day

The Palm Beach Post posted 39.7 times a day to Facebook. The median of its 94 peers: 33.9.

Peers: 94 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

The Palm Beach Post's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Palm Beach Post beside 94 peers

The Palm Beach Post and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day39.731st of 9533.9
Photos and video84%26th of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post1054th of 9513
Engagement a day5,41239th of 954,261
Engagement per 1,000 followers0.02379th of 950.052
Comments per post3939th of 9532
Comments a day1,55936th of 951,143

What it would take

At or above the median of its peers on posts a day

The Palm Beach Post posts at or above the median of its peers: 39.7 a day, against their 33.9.

In posts, measure by measure

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Palm Beach Post's Facebook posts drew 1,559 comments a day, 36% more than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Palm Beach Post's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Palm Beach Post posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Palm Beach Post
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Palm Beach Post, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Palm Beach PostMedian of its peers
Monday 29 June3531.5
Tuesday 30 June3534
Wednesday 1 July3736
Thursday 2 July3835
Friday 3 July4032
Saturday 4 July3826
Sunday 5 July2023.5
Monday 6 July3330.5
Tuesday 7 July3934.5
Wednesday 8 July4037
Thursday 9 July4238
Friday 10 July4137.5
Saturday 11 July3930
Sunday 12 July3525.5
Monday 13 July3131.5
Tuesday 14 July4236
Wednesday 15 July4339
Thursday 16 July4038
Friday 17 July4335.5
Saturday 18 July4128.5
Sunday 19 July3825
Monday 20 July3431
Tuesday 21 July4135
Wednesday 22 July4037.5
Thursday 23 July4136.5
Friday 24 July3936.5
Saturday 25 July3627.5
Sunday 26 July2423.5
Monday 27 July2930.5
Tuesday 28 July4638.5
Wednesday 29 July4637
Thursday 30 July4037
Friday 31 July4137
Saturday 1 August3628.5
Sunday 2 August2722.5
Monday 3 August3331
Tuesday 4 August4237
Wednesday 5 August3736
Thursday 6 August4236
Friday 7 August4137
Saturday 8 August4029
Sunday 9 August2422.5
Monday 10 August3331
Tuesday 11 August4437
Wednesday 12 August4036.5
Thursday 13 August4337.5
Friday 14 August4538
Saturday 15 August5028
Sunday 16 August2323
Monday 17 August3733
Tuesday 18 August4736.5
Wednesday 19 August6240
Thursday 20 August4338.5
Friday 21 August4438
Saturday 22 August4631.5
Sunday 23 August3623
Monday 24 August3733
Tuesday 25 August4637.5
Wednesday 26 August4338
Thursday 27 August4037
Friday 28 August4238
Saturday 29 August4731.5
Sunday 30 August3225.5
Monday 31 August3735
Tuesday 1 September4238.5
Wednesday 2 September5040.5
Thursday 3 September4839
Friday 4 September4737
Saturday 5 September5129.5
Sunday 6 September3126.5
Monday 7 September2822.5
Tuesday 8 September3732.5
Wednesday 9 September4738.5
Thursday 10 September4840
Friday 11 September4437
Saturday 12 September4229.5
Sunday 13 September1625
Monday 14 September3933
Tuesday 15 September5240.5
Wednesday 16 September4739.5
Thursday 17 September4538.5
Friday 18 September4738
Saturday 19 September4631
Sunday 20 September4029

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Palm Beach Post, and the median across its peers.
FormatThe Palm Beach PostIts peers, median
Photo69%61%
Video or reel14%5%
Album1%0%
Link16%35%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Palm Beach Post's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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