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The posting benchmark

The Detroit News on Facebook, beside its peers

How The Detroit News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 93 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Detroit News: 60.7 a day

Median in United States: at least 26.6 a day

That is 34.1 more a day than the median in United States.

Place the dots by

Posts a day5th/94Photos and video46th/94Evening postsWeekend day
Engagement per post44th/94Engagement a day19th/94Per 1,000 followers67th/94Comments per post25th/94Comments a day13th/94

The Detroit News, United States

5thof 94

Rank among its peers, highest first, posts a day

The Detroit News posted 60.7 times a day to Facebook, 79% more than the median of 93 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

The comments its posts draw

3,146 comments a day, 2.8 times the median of its peers. What it would take

See all nine measures

The Detroit News's 93 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Detroit News beside 93 peers

The Detroit News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day60.75th of 9434
Photos and video65%46th of 9465%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank71.8%
Engagement per post1344th of 9413
Engagement a day9,75219th of 944,079
Engagement per 1,000 followers0.03267th of 940.052
Comments per post5225th of 9432
Comments a day3,14613th of 941,133

The comments

The comments its posts draw

3,146comments a day

on its Facebook posts, 2.8 times the median of its peers (1,133)

Spread evenly over 24 hours, that is 131 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Detroit News beside its 93 peers

  • The Detroit News: 3,146 a day
  • Median of its peers: 1,133
  • 90th percentile of its peers: 3,359
  • Middle half of its peers: 509 to 1,834
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Detroit News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Detroit News posted, beside its peers

Its own posts beside its 93 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Detroit News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Detroit News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Detroit NewsMedian of its peers
Monday 29 June5732
Tuesday 30 June5834
Wednesday 1 July6836
Thursday 2 July5635
Friday 3 July5932
Saturday 4 July5526
Sunday 5 July5023
Monday 6 July5631
Tuesday 7 July6435
Wednesday 8 July6837
Thursday 9 July6438
Friday 10 July6038
Saturday 11 July5730
Sunday 12 July6126
Monday 13 July5231
Tuesday 14 July5636
Wednesday 15 July5639
Thursday 16 July6638
Friday 17 July6036
Saturday 18 July5330
Sunday 19 July5725
Monday 20 July5631
Tuesday 21 July6335
Wednesday 22 July5838
Thursday 23 July5837
Friday 24 July6837
Saturday 25 July5928
Sunday 26 July5923
Monday 27 July6030
Tuesday 28 July6239
Wednesday 29 July6337
Thursday 30 July6437
Friday 31 July5837
Saturday 1 August5429
Sunday 2 August5622
Monday 3 August5331
Tuesday 4 August5737
Wednesday 5 August6636
Thursday 6 August6936
Friday 7 August5737
Saturday 8 August5729
Sunday 9 August5422
Monday 10 August5031
Tuesday 11 August6137
Wednesday 12 August5937
Thursday 13 August6438
Friday 14 August5838
Saturday 15 August6428
Sunday 16 August5723
Monday 17 August6233
Tuesday 18 August6637
Wednesday 19 August7340
Thursday 20 August6639
Friday 21 August6238
Saturday 22 August6432
Sunday 23 August5523
Monday 24 August6133
Tuesday 25 August6938
Wednesday 26 August6338
Thursday 27 August5737
Friday 28 August5938
Saturday 29 August6232
Sunday 30 August5425
Monday 31 August6435
Tuesday 1 September6439
Wednesday 2 September7240
Thursday 3 September6639
Friday 4 September6137
Saturday 5 September5430
Sunday 6 September6227
Monday 7 September6022
Tuesday 8 September6233
Wednesday 9 September6238
Thursday 10 September6540
Friday 11 September6437
Saturday 12 September7230
Sunday 13 September6825
Monday 14 September5633
Tuesday 15 September6341
Wednesday 16 September6640
Thursday 17 September6738
Friday 18 September6739
Saturday 19 September5931
Sunday 20 September5829

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Detroit News, and the median across its peers.
FormatThe Detroit NewsIts peers, median
Photo60%61%
Video or reel5%5%
Album0%0%
Link35%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Detroit News's peers are 93 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 93 peers, A to Z.

The peers

Its 93 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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