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The posting benchmark

The Baltimore Sun on Facebook, beside its peers

How The Baltimore Sun's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Baltimore Sun: 64.5 a day

Median in United States: at least 26.6 a day

That is 37.9 more a day than the median in United States.

Place the dots by

Posts a day3rd/95Photos and video77th/95Evening postsWeekend day
Engagement per post30th/95Engagement a day5th/95Per 1,000 followers47th/95Comments per post28th/95Comments a day11th/95

The Baltimore Sun, United States

3rdof 95

Rank among its peers, highest first, posts a day

The Baltimore Sun posted 64.5 times a day to Facebook, 90% more than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: photos and video

107 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

The Baltimore Sun's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Baltimore Sun beside 94 peers

The Baltimore Sun and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day64.53rd of 9533.9
Photos and video42%77th of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post2130th of 9513
Engagement a day18,7095th of 954,261
Engagement per 1,000 followers0.05247th of 950.050
Comments per post5028th of 9532
Comments a day3,23111th of 951,143

What it would take

What would reaching the median of its peers take?

The Baltimore Sun's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

107more posts a week

as photos or video, of its 452 a week: 189 now, 296 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 452 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Baltimore Sun's Facebook posts drew 3,231 comments a day, 2.8 times the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Baltimore Sun's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Baltimore Sun posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Baltimore Sun
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Baltimore Sun, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Baltimore SunMedian of its peers
Monday 29 June5631.5
Tuesday 30 June7934
Wednesday 1 July8236
Thursday 2 July6535
Friday 3 July4332
Saturday 4 July4326
Sunday 5 July3423
Monday 6 July6930.5
Tuesday 7 July6234.5
Wednesday 8 July6537
Thursday 9 July8038
Friday 10 July7737.5
Saturday 11 July3130
Sunday 12 July3925.5
Monday 13 July6931
Tuesday 14 July6036
Wednesday 15 July6939
Thursday 16 July5938
Friday 17 July6235.5
Saturday 18 July4328.5
Sunday 19 July3825
Monday 20 July6831
Tuesday 21 July6035
Wednesday 22 July6437.5
Thursday 23 July7436.5
Friday 24 July6636.5
Saturday 25 July3527.5
Sunday 26 July3223.5
Monday 27 July6130
Tuesday 28 July9038.5
Wednesday 29 July8337
Thursday 30 July7837
Friday 31 July7337
Saturday 1 August5728.5
Sunday 2 August3822.5
Monday 3 August9131
Tuesday 4 August9037
Wednesday 5 August9236
Thursday 6 August7636
Friday 7 August6237
Saturday 8 August3829
Sunday 9 August3822.5
Monday 10 August7431
Tuesday 11 August8337
Wednesday 12 August8236.5
Thursday 13 August6837.5
Friday 14 August6938
Saturday 15 August4328
Sunday 16 August4623
Monday 17 August7333
Tuesday 18 August7036.5
Wednesday 19 August8340
Thursday 20 August8338.5
Friday 21 August6738
Saturday 22 August3531.5
Sunday 23 August4223
Monday 24 August6733
Tuesday 25 August7437.5
Wednesday 26 August8838
Thursday 27 August6237
Friday 28 August6838
Saturday 29 August4331.5
Sunday 30 August3525.5
Monday 31 August7535
Tuesday 1 September8138.5
Wednesday 2 September7840.5
Thursday 3 September7739
Friday 4 September6637
Saturday 5 September4829.5
Sunday 6 September4826.5
Monday 7 September3522.5
Tuesday 8 September7532.5
Wednesday 9 September9738.5
Thursday 10 September7040
Friday 11 September8637
Saturday 12 September4029.5
Sunday 13 September6024.5
Monday 14 September7433
Tuesday 15 September6740.5
Wednesday 16 September9939.5
Thursday 17 September8438.5
Friday 18 September9138
Saturday 19 September5531
Sunday 20 September6329

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Baltimore Sun, and the median across its peers.
FormatThe Baltimore SunIts peers, median
Photo22%61%
Video or reel19%5%
Album1%0%
Link58%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Baltimore Sun's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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