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The posting benchmark

Houston Chronicle on Facebook, beside its peers

How Houston Chronicle's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 90 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Houston Chronicle: 77.1 a day

Median in United States: at least 26.6 a day

That is 50.5 more a day than the median in United States.

Place the dots by

Posts a day2nd/91Photos and video81st/91Evening postsWeekend day
Engagement per post65th/91Engagement a day4th/91Per 1,000 followers80th/91Comments per post19th/91Comments a day1st/91

Houston Chronicle, United States

2ndof 91

Rank among its peers, highest first, posts a day

Houston Chronicle posted 77.1 times a day to Facebook, 2.3 times the median of 90 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: photos and video

213 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Houston Chronicle's 90 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Houston Chronicle beside 90 peers

Houston Chronicle and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day77.12nd of 9133.8
Photos and video26%81st of 9165%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post765th of 9113
Engagement a day18,9054th of 914,052
Engagement per 1,000 followers0.01780th of 910.050
Comments per post6119th of 9132
Comments a day4,6781st of 911,106

What it would take

What would reaching the median of its peers take?

Houston Chronicle's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

213more posts a week

as photos or video, of its 540 a week: 141 now, 354 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 540 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Houston Chronicle's Facebook posts drew 4,678 comments a day, 4.2 times the median of 90 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Houston Chronicle's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Houston Chronicle posted, beside its peers

Its own posts beside its 90 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Houston Chronicle
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Houston Chronicle, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHouston ChronicleMedian of its peers
Monday 29 June8231
Tuesday 30 June8934
Wednesday 1 July8836
Thursday 2 July8234.5
Friday 3 July8132
Saturday 4 July6526
Sunday 5 July5723
Monday 6 July7830
Tuesday 7 July9734
Wednesday 8 July9937
Thursday 9 July8937.5
Friday 10 July9036.5
Saturday 11 July7229.5
Sunday 12 July4625
Monday 13 July9231
Tuesday 14 July9536
Wednesday 15 July10039
Thursday 16 July8937.5
Friday 17 July7735
Saturday 18 July6628.5
Sunday 19 July5125
Monday 20 July7631
Tuesday 21 July9435
Wednesday 22 July9737.5
Thursday 23 July9336.5
Friday 24 July9735.5
Saturday 25 July6027.5
Sunday 26 July5023
Monday 27 July7830
Tuesday 28 July9338.5
Wednesday 29 July9337
Thursday 30 July9737
Friday 31 July8437
Saturday 1 August6829
Sunday 2 August5022.5
Monday 3 August7430.5
Tuesday 4 August8637
Wednesday 5 August7636
Thursday 6 August8636
Friday 7 August8337
Saturday 8 August6528.5
Sunday 9 August6022
Monday 10 August7031
Tuesday 11 August8436.5
Wednesday 12 August7936
Thursday 13 August8836.5
Friday 14 August9038
Saturday 15 August5628
Sunday 16 August5523
Monday 17 August6533
Tuesday 18 August8536
Wednesday 19 August8240
Thursday 20 August8137.5
Friday 21 August8337.5
Saturday 22 August5931.5
Sunday 23 August4922.5
Monday 24 August7233
Tuesday 25 August8337
Wednesday 26 August8237.5
Thursday 27 August8237
Friday 28 August8637.5
Saturday 29 August6531.5
Sunday 30 August5225
Monday 31 August6834.5
Tuesday 1 September9138
Wednesday 2 September8340
Thursday 3 September8239
Friday 4 September8537
Saturday 5 September6729
Sunday 6 September5425.5
Monday 7 September6922
Tuesday 8 September7932
Wednesday 9 September7938
Thursday 10 September8339.5
Friday 11 September8137
Saturday 12 September6729
Sunday 13 September5623.5
Monday 14 September7133
Tuesday 15 September8640
Wednesday 16 September8839.5
Thursday 17 September8738.5
Friday 18 September8937
Saturday 19 September6731
Sunday 20 September5029.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Houston Chronicle, and the median across its peers.
FormatHouston ChronicleIts peers, median
Photo21.0%62%
Video or reel5%4%
Album0%0%
Link74%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Houston Chronicle's peers are 90 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 90 peers, A to Z.

The peers

Its 90 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us