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The posting benchmark

St. Louis Post-Dispatch on Facebook, beside its peers

How St. Louis Post-Dispatch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 88 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

St. Louis Post-Dispatch: 37.4 a day

Median in United States: at least 26.6 a day

That is 10.8 more a day than the median in United States.

Place the dots by

Posts a day36th/89Photos and video38th/89Evening postsWeekend day
Engagement per post14th/89Engagement a day14th/89Per 1,000 followers13th/89Comments per post24th/89Comments a day22nd/89

St. Louis Post-Dispatch, United States

36thof 89

Rank among its peers, highest first, posts a day

St. Louis Post-Dispatch posted 37.4 times a day to Facebook. The median of its 88 peers: 33.8.

The comments its posts draw

2,080 comments a day, 1.8 times the median of its peers. What it would take

Peers: 88 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

St. Louis Post-Dispatch's 88 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

St. Louis Post-Dispatch beside 88 peers

St. Louis Post-Dispatch and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day37.436th of 8933.8
Photos and video74%38th of 8964%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank62%
Engagement per post4114th of 8913
Engagement a day12,19814th of 894,597
Engagement per 1,000 followers0.1313th of 890.052
Comments per post5624th of 8934
Comments a day2,08022nd of 891,182

The comments

The comments its posts draw

2,080comments a day

on its Facebook posts, 1.8 times the median of its peers (1,182)

Spread evenly over 24 hours, that is 87 an hour, about 1 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: St. Louis Post-Dispatch beside its 88 peers

  • St. Louis Post-Dispatch: 2,080 a day
  • Median of its peers: 1,182
  • 90th percentile of its peers: 3,457
  • Middle half of its peers: 499 to 2,033
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside St. Louis Post-Dispatch's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How St. Louis Post-Dispatch posted, beside its peers

Its own posts beside its 88 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • St. Louis Post-Dispatch
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by St. Louis Post-Dispatch, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySt. Louis Post-DispatchMedian of its peers
Monday 29 June3932
Tuesday 30 June2935
Wednesday 1 July4137
Thursday 2 July4035
Friday 3 July3935
Saturday 4 July2925
Sunday 5 July2823
Monday 6 July3232
Tuesday 7 July3537
Wednesday 8 July3438.5
Thursday 9 July4039
Friday 10 July4038
Saturday 11 July3431
Sunday 12 July3725
Monday 13 July3231.5
Tuesday 14 July3237.5
Wednesday 15 July3939.5
Thursday 16 July3839
Friday 17 July3537.5
Saturday 18 July3626.5
Sunday 19 July3624
Monday 20 July3431
Tuesday 21 July3935.5
Wednesday 22 July4238
Thursday 23 July4436.5
Friday 24 July4737
Saturday 25 July4126.5
Sunday 26 July4323
Monday 27 July5130
Tuesday 28 July4038
Wednesday 29 July4737
Thursday 30 July3937
Friday 31 July4137
Saturday 1 August3828.5
Sunday 2 August3422
Monday 3 August4931.5
Tuesday 4 August4037
Wednesday 5 August5236
Thursday 6 August4036.5
Friday 7 August4036.5
Saturday 8 August3728
Sunday 9 August3722
Monday 10 August4231
Tuesday 11 August3837.5
Wednesday 12 August4237
Thursday 13 August3338
Friday 14 August4238
Saturday 15 August2828
Sunday 16 August3722.5
Monday 17 August4733.5
Tuesday 18 August4137.5
Wednesday 19 August4240
Thursday 20 August4338.5
Friday 21 August4538
Saturday 22 August4230.5
Sunday 23 August3422
Monday 24 August3633.5
Tuesday 25 August2239.5
Wednesday 26 August3339
Thursday 27 August2737
Friday 28 August4338
Saturday 29 August2931
Sunday 30 August3025
Monday 31 August2335
Tuesday 1 September3238.5
Wednesday 2 September3041
Thursday 3 September3139
Friday 4 September3738
Saturday 5 September4928
Sunday 6 September3224.5
Monday 7 September3822
Tuesday 8 September3133
Wednesday 9 September3440
Thursday 10 September2640.5
Friday 11 September3538
Saturday 12 September3528
Sunday 13 September3723
Monday 14 September4233
Tuesday 15 September4540.5
Wednesday 16 September4140
Thursday 17 September3839
Friday 18 September3739
Saturday 19 September3730.5
Sunday 20 September3829

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by St. Louis Post-Dispatch, and the median across its peers.
FormatSt. Louis Post-DispatchIts peers, median
Photo65%59%
Video or reel6%5%
Album3%0%
Link26%36%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

St. Louis Post-Dispatch's peers are 88 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 88 peers, A to Z.

The peers

Its 88 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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