The posting benchmark
St. Louis Post-Dispatch on Facebook, beside its peers
How St. Louis Post-Dispatch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 88 peers: news publishers in the United States with 100k to 1m followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within United States
St. Louis Post-Dispatch: 37.4 a day
Median in United States: at least 26.6 a day
That is 10.8 more a day than the median in United States.
Place the dots by
St. Louis Post-Dispatch, United States
36thof 89
Rank among its peers, highest first, posts a day
St. Louis Post-Dispatch posted 37.4 times a day to Facebook. The median of its 88 peers: 33.8.
The comments its posts draw
2,080 comments a day, 1.8 times the median of its peers. What it would take
Peers: 88 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
St. Louis Post-Dispatch beside 88 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 37.4 | 36th of 89 | 33.8 |
| Photos and video | 74% | 38th of 89 | 64% |
| Evening posts | Not counted | No rank | 27% |
| Weekend day | Not counted | No rank | 62% |
| Engagement per post | 41 | 14th of 89 | 13 |
| Engagement a day | 12,198 | 14th of 89 | 4,597 |
| Engagement per 1,000 followers | 0.13 | 13th of 89 | 0.052 |
| Comments per post | 56 | 24th of 89 | 34 |
| Comments a day | 2,080 | 22nd of 89 | 1,182 |
The comments
The comments its posts draw
2,080comments a day
on its Facebook posts, 1.8 times the median of its peers (1,182)
Spread evenly over 24 hours, that is 87 an hour, about 1 a minute.
Arithmetic on the figures above. It isn't a forecast.
Comments a day: St. Louis Post-Dispatch beside its 88 peers
- St. Louis Post-Dispatch: 2,080 a day
- Median of its peers: 1,182
- 90th percentile of its peers: 3,457
- Middle half of its peers: 499 to 2,033
How it posts
- At or above the median of its peers on posts a day and photos and video.
- No local-time figure for evening posts and a weekend day.
Comments
The comments that come with them
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.
A new rule offers to hide 23 matching comments from the last seven days.
Rules · The Port Arden Post
FICTIONAL NEWSROOM
Rule created
Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?
23 comments from the last 7 days meet this rule's criteria
- Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
The Port Arden PostQuayside Grump20h
- Instagramportardenpostsaltmarsh_sulk1dComment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
- Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.
The Port Arden PostWharfside Rant1d
and 20 more
Posting
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
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Contact usHead to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside St. Louis Post-Dispatch's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How St. Louis Post-Dispatch posted, beside its peers
Posts each day
- St. Louis Post-Dispatch
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | St. Louis Post-Dispatch | Median of its peers |
|---|---|---|
| Monday 29 June | 39 | 32 |
| Tuesday 30 June | 29 | 35 |
| Wednesday 1 July | 41 | 37 |
| Thursday 2 July | 40 | 35 |
| Friday 3 July | 39 | 35 |
| Saturday 4 July | 29 | 25 |
| Sunday 5 July | 28 | 23 |
| Monday 6 July | 32 | 32 |
| Tuesday 7 July | 35 | 37 |
| Wednesday 8 July | 34 | 38.5 |
| Thursday 9 July | 40 | 39 |
| Friday 10 July | 40 | 38 |
| Saturday 11 July | 34 | 31 |
| Sunday 12 July | 37 | 25 |
| Monday 13 July | 32 | 31.5 |
| Tuesday 14 July | 32 | 37.5 |
| Wednesday 15 July | 39 | 39.5 |
| Thursday 16 July | 38 | 39 |
| Friday 17 July | 35 | 37.5 |
| Saturday 18 July | 36 | 26.5 |
| Sunday 19 July | 36 | 24 |
| Monday 20 July | 34 | 31 |
| Tuesday 21 July | 39 | 35.5 |
| Wednesday 22 July | 42 | 38 |
| Thursday 23 July | 44 | 36.5 |
| Friday 24 July | 47 | 37 |
| Saturday 25 July | 41 | 26.5 |
| Sunday 26 July | 43 | 23 |
| Monday 27 July | 51 | 30 |
| Tuesday 28 July | 40 | 38 |
| Wednesday 29 July | 47 | 37 |
| Thursday 30 July | 39 | 37 |
| Friday 31 July | 41 | 37 |
| Saturday 1 August | 38 | 28.5 |
| Sunday 2 August | 34 | 22 |
| Monday 3 August | 49 | 31.5 |
| Tuesday 4 August | 40 | 37 |
| Wednesday 5 August | 52 | 36 |
| Thursday 6 August | 40 | 36.5 |
| Friday 7 August | 40 | 36.5 |
| Saturday 8 August | 37 | 28 |
| Sunday 9 August | 37 | 22 |
| Monday 10 August | 42 | 31 |
| Tuesday 11 August | 38 | 37.5 |
| Wednesday 12 August | 42 | 37 |
| Thursday 13 August | 33 | 38 |
| Friday 14 August | 42 | 38 |
| Saturday 15 August | 28 | 28 |
| Sunday 16 August | 37 | 22.5 |
| Monday 17 August | 47 | 33.5 |
| Tuesday 18 August | 41 | 37.5 |
| Wednesday 19 August | 42 | 40 |
| Thursday 20 August | 43 | 38.5 |
| Friday 21 August | 45 | 38 |
| Saturday 22 August | 42 | 30.5 |
| Sunday 23 August | 34 | 22 |
| Monday 24 August | 36 | 33.5 |
| Tuesday 25 August | 22 | 39.5 |
| Wednesday 26 August | 33 | 39 |
| Thursday 27 August | 27 | 37 |
| Friday 28 August | 43 | 38 |
| Saturday 29 August | 29 | 31 |
| Sunday 30 August | 30 | 25 |
| Monday 31 August | 23 | 35 |
| Tuesday 1 September | 32 | 38.5 |
| Wednesday 2 September | 30 | 41 |
| Thursday 3 September | 31 | 39 |
| Friday 4 September | 37 | 38 |
| Saturday 5 September | 49 | 28 |
| Sunday 6 September | 32 | 24.5 |
| Monday 7 September | 38 | 22 |
| Tuesday 8 September | 31 | 33 |
| Wednesday 9 September | 34 | 40 |
| Thursday 10 September | 26 | 40.5 |
| Friday 11 September | 35 | 38 |
| Saturday 12 September | 35 | 28 |
| Sunday 13 September | 37 | 23 |
| Monday 14 September | 42 | 33 |
| Tuesday 15 September | 45 | 40.5 |
| Wednesday 16 September | 41 | 40 |
| Thursday 17 September | 38 | 39 |
| Friday 18 September | 37 | 39 |
| Saturday 19 September | 37 | 30.5 |
| Sunday 20 September | 38 | 29 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | St. Louis Post-Dispatch | Its peers, median |
|---|---|---|
| Photo | 65% | 59% |
| Video or reel | 6% | 5% |
| Album | 3% | 0% |
| Link | 26% | 36% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- Median of its peers, 18:00 to midnight: 27%
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
St. Louis Post-Dispatch's peers are 88 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 88 peers, A to Z.
The peers
Its 88 peers, A to Z
- Asbury Park PressUnited States
- Asheville Citizen-TimesUnited States
- Austin American-StatesmanUnited States
- Barron'sUnited States
- Boston HeraldUnited States
- Boston.comUnited States
- Burlington Free PressUnited States
- Chattanooga Times Free PressUnited States
- Chicago TribuneUnited States
- ChronUnited States
- cleveland.com / The Plain DealerUnited States
- Connecticut PostUnited States
- Dayton Daily NewsUnited States
- Deseret NewsUnited States
- Detroit Free PressUnited States
- East Bay TimesUnited States
- el Nuevo HeraldUnited States
- Florida TodayUnited States
- Fort Worth Star-TelegramUnited States
- Green Bay Press-GazetteUnited States
- Hartford CourantUnited States
- Houston ChronicleUnited States
- Idaho StatesmanUnited States
- Journal-NewsUnited States
- Lansing State JournalUnited States
- Las Vegas Review-JournalUnited States
- lehighvalleylive.comUnited States
- Lexington Herald-LeaderUnited States
- MassLiveUnited States
- Miami HeraldUnited States
- Milwaukee Journal SentinelUnited States
- MySAUnited States
- Naples Daily NewsUnited States
- NewsdayUnited States
- NYup.comUnited States
- Orange County RegisterUnited States
- Orlando SentinelUnited States
- PennLiveUnited States
- Pensacola News JournalUnited States
- Reno Gazette JournalUnited States
- San Antonio Express-NewsUnited States
- San Francisco ChronicleUnited States
- South Florida Sun SentinelUnited States
- Springfield News-LeaderUnited States
- St. Paul Pioneer PressUnited States
- Staten Island Advance / SILive.comUnited States
- syracuse.com / The Post-StandardUnited States
- Tallahassee DemocratUnited States
- Tampa Bay TimesUnited States
- The Arizona Republic / azcentralUnited States
- The Atlanta Journal-ConstitutionUnited States
- The Baltimore SunUnited States
- The Boston GlobeUnited States
- The Charlotte ObserverUnited States
- The Cincinnati EnquirerUnited States
- The Columbus DispatchUnited States
- The Courier-JournalUnited States
- The Daily AdvertiserUnited States
- The Dallas Morning NewsUnited States
- The Denver PostUnited States
- The Des Moines RegisterUnited States
- The Desert SunUnited States
- The Detroit NewsUnited States
- The Fresno BeeUnited States
- The Greenville NewsUnited States
- The Indianapolis StarUnited States
- The Journal News / lohudUnited States
- The Kansas City StarUnited States
- The Mercury NewsUnited States
- The Morning CallUnited States
- The News & ObserverUnited States
- The News Journal / Delaware OnlineUnited States
- The OklahomanUnited States
- The Oregonian / OregonLiveUnited States
- The Palm Beach PostUnited States
- The Philadelphia InquirerUnited States
- The Press DemocratUnited States
- The Press-EnterpriseUnited States
- The Providence JournalUnited States
- The Record / NorthJersey.comUnited States
- The Sacramento BeeUnited States
- The San Diego Union-TribuneUnited States
- The Seattle TimesUnited States
- The StateUnited States
- The TennesseanUnited States
- The Virginian-PilotUnited States
- Times UnionUnited States
- TribLIVE / Pittsburgh Tribune-ReviewUnited States
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