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The posting benchmark

San Antonio Express-News on Facebook, beside its peers

How San Antonio Express-News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 90 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

San Antonio Express-News: 39.2 a day

Median in United States: at least 26.6 a day

That is 12.6 more a day than the median in United States.

Place the dots by

Posts a day30th/91Photos and video81st/91Evening posts4th/24Weekend day17th/24
Engagement per post58th/91Engagement a day10th/91Per 1,000 followers73rd/91Comments per post17th/91Comments a day12th/91

San Antonio Express-News, United States

30thof 91

Rank among its peers, highest first, posts a day

San Antonio Express-News posted 39.2 times a day to Facebook. The median of its 90 peers: 33.8.

Its first gap: photos and video

98 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 90 news publishers in the United States with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

San Antonio Express-News's 90 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

San Antonio Express-News beside 90 peers

San Antonio Express-News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day39.230th of 9133.8
Photos and video30%81st of 9165%
Evening posts29%4th of 2424%
Weekend day59%17th of 2473%
Engagement per post958th of 9113
Engagement a day13,26110th of 914,052
Engagement per 1,000 followers0.02773rd of 910.050
Comments per post6517th of 9132
Comments a day2,56212th of 911,106

What it would take

What would reaching the median of its peers take?

San Antonio Express-News's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

98more posts a week

as photos or video, of its 274 a week: 82 now, 180 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 274 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 59% of a weekday's posts; the median of its peers 73%

    14 more posts a weekend: 6 on Saturday and 8 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

San Antonio Express-News's Facebook posts drew 2,562 comments a day, 2.3 times the median of 90 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside San Antonio Express-News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How San Antonio Express-News posted, beside its peers

Its own posts beside its 90 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • San Antonio Express-News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by San Antonio Express-News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySan Antonio Express-NewsMedian of its peers
Monday 29 June3331
Tuesday 30 June4734
Wednesday 1 July3936
Thursday 2 July5134.5
Friday 3 July4532
Saturday 4 July2326
Sunday 5 July2323
Monday 6 July3530
Tuesday 7 July5134
Wednesday 8 July5037
Thursday 9 July5837.5
Friday 10 July5036.5
Saturday 11 July4329.5
Sunday 12 July3825
Monday 13 July4431
Tuesday 14 July5236
Wednesday 15 July6039
Thursday 16 July6537.5
Friday 17 July4735
Saturday 18 July2728.5
Sunday 19 July2525
Monday 20 July3131
Tuesday 21 July3535
Wednesday 22 July3637.5
Thursday 23 July3636.5
Friday 24 July3735.5
Saturday 25 July2627.5
Sunday 26 July2423
Monday 27 July3430
Tuesday 28 July3438.5
Wednesday 29 July3437
Thursday 30 July3637
Friday 31 July3437
Saturday 1 August2629
Sunday 2 August2422.5
Monday 3 August3230.5
Tuesday 4 August3537
Wednesday 5 August3636
Thursday 6 August3436
Friday 7 August3637
Saturday 8 August3028.5
Sunday 9 August2522
Monday 10 August3231
Tuesday 11 August3736.5
Wednesday 12 August4236
Thursday 13 August4736.5
Friday 14 August4438
Saturday 15 August3128
Sunday 16 August2523
Monday 17 August4833
Tuesday 18 August5236
Wednesday 19 August5340
Thursday 20 August5237.5
Friday 21 August5337.5
Saturday 22 August2931.5
Sunday 23 August2422.5
Monday 24 August4933
Tuesday 25 August4237
Wednesday 26 August4437.5
Thursday 27 August5237
Friday 28 August4637.5
Saturday 29 August2931.5
Sunday 30 August2725
Monday 31 August4634.5
Tuesday 1 September5038
Wednesday 2 September4840
Thursday 3 September4939
Friday 4 September5037
Saturday 5 September3029
Sunday 6 September2825.5
Monday 7 September3222
Tuesday 8 September3532
Wednesday 9 September4638
Thursday 10 September4839.5
Friday 11 September4637
Saturday 12 September2929
Sunday 13 September2523.5
Monday 14 September4433
Tuesday 15 September4940
Wednesday 16 September4939.5
Thursday 17 September4538.5
Friday 18 September4837
Saturday 19 September3031
Sunday 20 September2729.5

Share of posts by local hour

Show the figures as a table
Share of posts by San Antonio Express-News in each local hour, beside the median of its peers.
Local hourSan Antonio Express-NewsMedian of its peers
00:003.3%1.1%
01:000%1.3%
02:000%0.6%
03:000%1.2%
04:000%0.4%
05:002.8%4.4%
06:003.5%5.2%
07:003.8%5.3%
08:004.5%5.5%
09:005%5.6%
10:005.3%5.8%
11:004.7%5.7%
12:005.7%4.9%
13:006.2%6%
14:006.7%5.5%
15:007.3%5.8%
16:006.2%5.5%
17:005.7%5.4%
18:006.8%5.3%
19:005.3%5%
20:004.9%4.5%
21:004.8%4.2%
22:004.1%3.6%
23:003.4%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by San Antonio Express-News on each local weekday, beside the median of its peers.
WeekdaySan Antonio Express-NewsMedian of its peers
Monday42.334.2
Tuesday43.236.5
Wednesday45.836.7
Thursday47.436.7
Friday43.635.4
Saturday26.829.3
Sunday25.325.3

What it posted

Show the figures as a table
Share of each format among posts by San Antonio Express-News, and the median across its peers.
FormatSan Antonio Express-NewsIts peers, median
Photo25%62%
Video or reel5%4%
Album1%0%
Link70%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • San Antonio Express-News, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, San Antonio Express-News posted 59% of a weekday's posts. The median of its peers: 73%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

San Antonio Express-News's peers are 90 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 90 peers, A to Z.

The peers

Its 90 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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