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The posting benchmark

Tampa Bay Times on Facebook, beside its peers

How Tampa Bay Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Tampa Bay Times: 16.5 a day

Median in United States: at least 26.6 a day

That is 10.1 fewer a day than the median in United States.

Place the dots by

Posts a day85th/95Photos and video13th/95Evening postsWeekend day
Engagement per post22nd/95Engagement a day67th/95Per 1,000 followers34th/95Comments per post17th/95Comments a day46th/95

Tampa Bay Times, United States

85thof 95

Rank among its peers, highest first, posts a day

Tampa Bay Times posted 16.5 times a day to Facebook, 51% less than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

17.6 more posts a day would reach its peers' median. What it would take

See all nine measures

Tampa Bay Times's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Tampa Bay Times beside 94 peers

Tampa Bay Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.585th of 9534.1
Photos and video99%13th of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post2822nd of 9513
Engagement a day2,94967th of 954,483
Engagement per 1,000 followers0.06934th of 950.050
Comments per post7217th of 9532
Comments a day1,18546th of 951,143

What it would take

What would reaching the median of its peers take?

17.6more posts a day

124 a week, to reach the median of its peers: 34.1 a day, against 16.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Tampa Bay Times's posts drew 1,185 comments a day. The median of its peers: 1,143.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Tampa Bay Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Tampa Bay Times posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Tampa Bay Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Tampa Bay Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTampa Bay TimesMedian of its peers
Monday 29 June1532
Tuesday 30 June1634
Wednesday 1 July1736.5
Thursday 2 July1735
Friday 3 July1733
Saturday 4 July1527
Sunday 5 July923.5
Monday 6 July1531
Tuesday 7 July1735.5
Wednesday 8 July1737.5
Thursday 9 July1738.5
Friday 10 July1738
Saturday 11 July1630.5
Sunday 12 July1326
Monday 13 July1531.5
Tuesday 14 July1736.5
Wednesday 15 July1739
Thursday 16 July1438
Friday 17 July1636.5
Saturday 18 July1630.5
Sunday 19 July1425
Monday 20 July1531
Tuesday 21 July1735
Wednesday 22 July1738
Thursday 23 July1737
Friday 24 July1737
Saturday 25 July1729
Sunday 26 July1224
Monday 27 July1530.5
Tuesday 28 July1839
Wednesday 29 July1737.5
Thursday 30 July1737
Friday 31 July1737
Saturday 1 August1729
Sunday 2 August1323.5
Monday 3 August1531.5
Tuesday 4 August1737.5
Wednesday 5 August1736.5
Thursday 6 August1736.5
Friday 7 August1737
Saturday 8 August1729
Sunday 9 August1323.5
Monday 10 August1531
Tuesday 11 August1737
Wednesday 12 August1837
Thursday 13 August1738
Friday 14 August1738.5
Saturday 15 August1728
Sunday 16 August1323
Monday 17 August1533.5
Tuesday 18 August1937.5
Wednesday 19 August2040.5
Thursday 20 August1739
Friday 21 August1738
Saturday 22 August1732
Sunday 23 August923.5
Monday 24 August1533.5
Tuesday 25 August1838.5
Wednesday 26 August1738.5
Thursday 27 August1737
Friday 28 August1838
Saturday 29 August1632
Sunday 30 August1226
Monday 31 August1535
Tuesday 1 September2239
Wednesday 2 September2241
Thursday 3 September2039
Friday 4 September1637.5
Saturday 5 September1330
Sunday 6 September1327
Monday 7 September1523.5
Tuesday 8 September2233
Wednesday 9 September2139
Thursday 10 September2340
Friday 11 September1737.5
Saturday 12 September1830
Sunday 13 September1525
Monday 14 September1433
Tuesday 15 September2241
Wednesday 16 September2240
Thursday 17 September2139
Friday 18 September1939
Saturday 19 September1631
Sunday 20 September1529.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Tampa Bay Times, and the median across its peers.
FormatTampa Bay TimesIts peers, median
Photo97%60%
Video or reel2%5%
Album0%0%
Link1%35%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Tampa Bay Times's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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