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The posting benchmark

Florida Today on Facebook, beside its peers

How Florida Today's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 94 peers: news publishers in the United States with 100k to 1m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Florida Today: 22.2 a day

Median in United States: at least 26.6 a day

That is 4.4 fewer a day than the median in United States.

Place the dots by

Posts a day72nd/95Photos and video20th/95Evening postsWeekend day
Engagement per post60th/95Engagement a day69th/95Per 1,000 followers80th/95Comments per post76th/95Comments a day82nd/95

Florida Today, United States

72ndof 95

Rank among its peers, highest first, posts a day

Florida Today posted 22.2 times a day to Facebook, 35% less than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Florida Today's 94 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Florida Today beside 94 peers

Florida Today and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day22.272nd of 9534.1
Photos and video88%20th of 9565%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank73%
Engagement per post960th of 9513
Engagement a day2,88469th of 954,483
Engagement per 1,000 followers0.02180th of 950.052
Comments per post1676th of 9533
Comments a day36482nd of 951,165

What it would take

What would reaching the median of its peers take?

11.9more posts a day

84 a week, to reach the median of its peers: 34.1 a day, against 22.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Florida Today's Facebook posts drew 364 comments a day, 69% less than the median of 94 news publishers in the United States with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Florida Today's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Florida Today posted, beside its peers

Its own posts beside its 94 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Florida Today
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Florida Today, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayFlorida TodayMedian of its peers
Monday 29 June2032
Tuesday 30 June1834
Wednesday 1 July2136.5
Thursday 2 July1935
Friday 3 July2433
Saturday 4 July2027
Sunday 5 July1823.5
Monday 6 July2031
Tuesday 7 July2235.5
Wednesday 8 July2237.5
Thursday 9 July2538.5
Friday 10 July2338
Saturday 11 July2330.5
Sunday 12 July2226
Monday 13 July2131.5
Tuesday 14 July2336.5
Wednesday 15 July2139
Thursday 16 July2438
Friday 17 July2236.5
Saturday 18 July2230.5
Sunday 19 July2325
Monday 20 July1731
Tuesday 21 July2135
Wednesday 22 July2238
Thursday 23 July2237
Friday 24 July2337
Saturday 25 July2229
Sunday 26 July2124
Monday 27 July1930.5
Tuesday 28 July2239
Wednesday 29 July2737.5
Thursday 30 July2037
Friday 31 July2337
Saturday 1 August1829
Sunday 2 August1823.5
Monday 3 August1931.5
Tuesday 4 August1837.5
Wednesday 5 August2136.5
Thursday 6 August2736.5
Friday 7 August2137
Saturday 8 August2129
Sunday 9 August1923.5
Monday 10 August2131
Tuesday 11 August2337
Wednesday 12 August2537
Thursday 13 August2238
Friday 14 August2138.5
Saturday 15 August2428
Sunday 16 August2023
Monday 17 August2033.5
Tuesday 18 August2137.5
Wednesday 19 August2640.5
Thursday 20 August2439
Friday 21 August2338
Saturday 22 August2632
Sunday 23 August1923.5
Monday 24 August2433.5
Tuesday 25 August2338.5
Wednesday 26 August2338.5
Thursday 27 August2137
Friday 28 August2038
Saturday 29 August2232
Sunday 30 August1926
Monday 31 August2335
Tuesday 1 September2139
Wednesday 2 September2541
Thursday 3 September2239
Friday 4 September2137.5
Saturday 5 September2530
Sunday 6 September1927
Monday 7 September1523.5
Tuesday 8 September2433
Wednesday 9 September2939
Thursday 10 September2540
Friday 11 September2337.5
Saturday 12 September2630
Sunday 13 September2025
Monday 14 September2333
Tuesday 15 September2841
Wednesday 16 September2540
Thursday 17 September2439
Friday 18 September2739
Saturday 19 September2831
Sunday 20 September2729.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Florida Today, and the median across its peers.
FormatFlorida TodayIts peers, median
Photo69%61%
Video or reel19%5%
Album0%0%
Link12%35%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Florida Today's peers are 94 news publishers in the United States with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 94 peers, A to Z.

The peers

Its 94 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us