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The posting benchmark

Times Union on Facebook, beside its peers

How Times Union's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 101 peers: news publishers in the United States with 30k to 300k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Times Union: 9.1 a day

Median in United States: at least 26.6 a day

That is 17.5 fewer a day than the median in United States.

Place the dots by

Posts a day92nd/102Photos and video37th/102Evening postsWeekend day
Engagement per post10th/102Engagement a day46th/102Per 1,000 followers15th/102Comments per post12th/102Comments a day49th/102

Times Union, United States

92ndof 102

Rank among its peers, highest first, posts a day

Times Union posted 9.1 times a day to Facebook, 61% less than the median of 101 news publishers in the United States with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: posts a day

14.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Times Union's 101 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Times Union beside 101 peers

Times Union and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9.192nd of 10223.2
Photos and video65%37th of 10253%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank74%
Engagement per post2610th of 1027
Engagement a day1,69246th of 1021,485
Engagement per 1,000 followers0.2415th of 1020.064
Comments per post4012th of 10216
Comments a day36649th of 102324

What it would take

What would reaching the median of its peers take?

14.1more posts a day

99 a week, to reach the median of its peers: 23.2 a day, against 9.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Times Union's posts drew 366 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Times Union's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Times Union posted, beside its peers

Its own posts beside its 101 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Times Union
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Times Union, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTimes UnionMedian of its peers
Monday 29 June922
Tuesday 30 June1021
Wednesday 1 July1124
Thursday 2 July1323
Friday 3 July924
Saturday 4 July819
Sunday 5 July1017
Monday 6 July1119
Tuesday 7 July924
Wednesday 8 July824
Thursday 9 July925
Friday 10 July923
Saturday 11 July822
Sunday 12 July920
Monday 13 July923
Tuesday 14 July824
Wednesday 15 July925
Thursday 16 July1024
Friday 17 July824
Saturday 18 July822
Sunday 19 July919
Monday 20 July822
Tuesday 21 July923
Wednesday 22 July823
Thursday 23 July925
Friday 24 July925
Saturday 25 July820
Sunday 26 July916
Monday 27 July1021
Tuesday 28 July924
Wednesday 29 July925
Thursday 30 July1124
Friday 31 July823
Saturday 1 August820
Sunday 2 August918
Monday 3 August1323
Tuesday 4 August1024
Wednesday 5 August1224
Thursday 6 August1125
Friday 7 August824
Saturday 8 August822
Sunday 9 August1118
Monday 10 August822
Tuesday 11 August924
Wednesday 12 August928
Thursday 13 August1126
Friday 14 August924
Saturday 15 August823
Sunday 16 August918
Monday 17 August824
Tuesday 18 August1023
Wednesday 19 August926
Thursday 20 August927
Friday 21 August1023
Saturday 22 August823
Sunday 23 August916
Monday 24 August1025
Tuesday 25 August925
Wednesday 26 August925
Thursday 27 August927
Friday 28 August925
Saturday 29 August823
Sunday 30 August1017
Monday 31 August1021
Tuesday 1 September924
Wednesday 2 September926
Thursday 3 September1125
Friday 4 September826
Saturday 5 September823
Sunday 6 September920
Monday 7 September918
Tuesday 8 September922
Wednesday 9 September926
Thursday 10 September827
Friday 11 September827
Saturday 12 September824
Sunday 13 September920
Monday 14 September1022
Tuesday 15 September826
Wednesday 16 September828
Thursday 17 September1126
Friday 18 September928
Saturday 19 September725
Sunday 20 September924

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Times Union, and the median across its peers.
FormatTimes UnionIts peers, median
Photo53%50%
Video or reel12%2%
Album0%0%
Link35%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Times Union's peers are 101 news publishers in the United States with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 101 peers, A to Z.

The peers

Its 101 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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