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The posting benchmark

The Virginian-Pilot on Facebook, beside its peers

How The Virginian-Pilot's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 107 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Virginian-Pilot: 23.4 a day

Median in United States: at least 26.6 a day

That is 3.2 fewer a day than the median in United States.

Place the dots by

Posts a day67th/108Photos and video87th/108Evening postsWeekend day
Engagement per post39th/108Engagement a day63rd/108Per 1,000 followers39th/108Comments per post54th/108Comments a day60th/108

The Virginian-Pilot, United States

67thof 108

Rank among its peers, highest first, posts a day

The Virginian-Pilot posted 23.4 times a day to Facebook, 26% less than the median of 107 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: photos and video

74 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

The Virginian-Pilot's 107 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Virginian-Pilot beside 107 peers

The Virginian-Pilot and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day23.467th of 10831.7
Photos and video15%87th of 10860%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank73%
Engagement per post1339th of 1089.5
Engagement a day2,31363rd of 1083,000
Engagement per 1,000 followers0.07139th of 1080.052
Comments per post2554th of 10824
Comments a day58660th of 108748

What it would take

What would reaching the median of its peers take?

The Virginian-Pilot's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

74more posts a week

as photos or video, of its 164 a week: 25 now, 99 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 164 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    23.4 now; the median of its peers 31.7

    8.3 more a day, 59 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Virginian-Pilot's posts drew 586 comments a day. The median of its peers: 748.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Virginian-Pilot's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Virginian-Pilot posted, beside its peers

Its own posts beside its 107 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Virginian-Pilot
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Virginian-Pilot, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Virginian-PilotMedian of its peers
Monday 29 June2427
Tuesday 30 June2129
Wednesday 1 July2133
Thursday 2 July3030
Friday 3 July729
Saturday 4 July1621
Sunday 5 July1320
Monday 6 July2226
Tuesday 7 July3129
Wednesday 8 July2730
Thursday 9 July3131
Friday 10 July2828
Saturday 11 July2024
Sunday 12 July1424
Monday 13 July3228
Tuesday 14 July2630
Wednesday 15 July2934
Thursday 16 July2233
Friday 17 July2730
Saturday 18 July1723
Sunday 19 July1522
Monday 20 July2427
Tuesday 21 July2631
Wednesday 22 July2032
Thursday 23 July2634
Friday 24 July2831
Saturday 25 July1726
Sunday 26 July822
Monday 27 July2628
Tuesday 28 July2234
Wednesday 29 July2634
Thursday 30 July2235
Friday 31 July2432
Saturday 1 August2026
Sunday 2 August1021
Monday 3 August2329
Tuesday 4 August3735
Wednesday 5 August2635
Thursday 6 August2533
Friday 7 August2436
Saturday 8 August1626
Sunday 9 August922
Monday 10 August2329
Tuesday 11 August2332
Wednesday 12 August2934
Thursday 13 August2834
Friday 14 August2634
Saturday 15 August2627
Sunday 16 August1221
Monday 17 August2430
Tuesday 18 August2732
Wednesday 19 August2937
Thursday 20 August2835
Friday 21 August2832
Saturday 22 August2029
Sunday 23 August1421
Monday 24 August2430
Tuesday 25 August2833
Wednesday 26 August2933
Thursday 27 August2934
Friday 28 August2536
Saturday 29 August2629
Sunday 30 August1623
Monday 31 August2330
Tuesday 1 September3134
Wednesday 2 September3236
Thursday 3 September3134
Friday 4 September2736
Saturday 5 September2127
Sunday 6 September1723
Monday 7 September2121
Tuesday 8 September2229
Wednesday 9 September2636
Thursday 10 September2138
Friday 11 September3035
Saturday 12 September2428
Sunday 13 September1522
Monday 14 September2329
Tuesday 15 September2638
Wednesday 16 September2936
Thursday 17 September2135
Friday 18 September3534
Saturday 19 September2430
Sunday 20 September1728

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Virginian-Pilot, and the median across its peers.
FormatThe Virginian-PilotIts peers, median
Photo13%55%
Video or reel1%3%
Album1%0%
Link85%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Virginian-Pilot's peers are 107 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 107 peers, A to Z.

The peers

Its 107 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us