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The posting benchmark

The Fresno Bee on Facebook, beside its peers

How The Fresno Bee's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 97 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Fresno Bee: 41.9 a day

Median in United States: at least 26.6 a day

That is 15.3 more a day than the median in United States.

Place the dots by

Posts a day12th/98Photos and video34th/98Evening postsWeekend day
Engagement per post64th/98Engagement a day43rd/98Per 1,000 followers67th/98Comments per post52nd/98Comments a day40th/98

The Fresno Bee, United States

12thof 98

Rank among its peers, highest first, posts a day

The Fresno Bee posted 41.9 times a day to Facebook, 57% more than the median of 97 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

929 comments a day, 1.5 times the median of its peers. What it would take

See all nine measures

The Fresno Bee's 97 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Fresno Bee beside 97 peers

The Fresno Bee and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day41.912th of 9826.6
Photos and video78%34th of 9859%
Evening postsNot countedNo rank25%
Weekend dayNot countedNo rank74%
Engagement per post764th of 9810
Engagement a day3,30343rd of 982,884
Engagement per 1,000 followers0.04067th of 980.062
Comments per post2252nd of 9824
Comments a day92940th of 98610

The comments

The comments its posts draw

929comments a day

on its Facebook posts, 1.5 times the median of its peers (610)

Spread evenly over 24 hours, that is 39 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Fresno Bee beside its 97 peers

  • The Fresno Bee: 929 a day
  • Median of its peers: 610
  • 90th percentile of its peers: 2,353
  • Middle half of its peers: 225 to 1,349
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Fresno Bee's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Fresno Bee posted, beside its peers

Its own posts beside its 97 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Fresno Bee
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Fresno Bee, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Fresno BeeMedian of its peers
Monday 29 June4424
Tuesday 30 June4726
Wednesday 1 July4629
Thursday 2 July4628
Friday 3 July4726
Saturday 4 July3520
Sunday 5 July3118
Monday 6 July4222
Tuesday 7 July4627
Wednesday 8 July4627
Thursday 9 July4627
Friday 10 July4627
Saturday 11 July3522
Sunday 12 July3222
Monday 13 July4327
Tuesday 14 July4626
Wednesday 15 July4629
Thursday 16 July4627
Friday 17 July4628
Saturday 18 July3522
Sunday 19 July3221
Monday 20 July4324
Tuesday 21 July4527
Wednesday 22 July4628
Thursday 23 July4629
Friday 24 July4628
Saturday 25 July3523
Sunday 26 July3219
Monday 27 July4226
Tuesday 28 July4529
Wednesday 29 July4629
Thursday 30 July4630
Friday 31 July4627
Saturday 1 August3522
Sunday 2 August3220
Monday 3 August4327
Tuesday 4 August4531
Wednesday 5 August4629
Thursday 6 August4629
Friday 7 August4631
Saturday 8 August3522
Sunday 9 August3220
Monday 10 August4226
Tuesday 11 August4628
Wednesday 12 August4630
Thursday 13 August4628
Friday 14 August4629
Saturday 15 August3525
Sunday 16 August3120
Monday 17 August4227
Tuesday 18 August4527
Wednesday 19 August4633
Thursday 20 August4630
Friday 21 August4627
Saturday 22 August3426
Sunday 23 August3219
Monday 24 August4327
Tuesday 25 August4630
Wednesday 26 August4629
Thursday 27 August4329
Friday 28 August4632
Saturday 29 August3526
Sunday 30 August3219
Monday 31 August4325
Tuesday 1 September4530
Wednesday 2 September4632
Thursday 3 September4629
Friday 4 September4629
Saturday 5 September3525
Sunday 6 September3121
Monday 7 September4319
Tuesday 8 September4525
Wednesday 9 September4534
Thursday 10 September4733
Friday 11 September4830
Saturday 12 September3625
Sunday 13 September3220
Monday 14 September4328
Tuesday 15 September4532
Wednesday 16 September4632
Thursday 17 September4728
Friday 18 September4633
Saturday 19 September3527
Sunday 20 September3326

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Fresno Bee, and the median across its peers.
FormatThe Fresno BeeIts peers, median
Photo78%53%
Video or reel0%4%
Album0%0%
Link22%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Fresno Bee's peers are 97 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 97 peers, A to Z.

The peers

Its 97 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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