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The posting benchmark

Tulsa World on Facebook, beside its peers

How Tulsa World's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 98 peers: news publishers in the United States with 50k to 500k followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Tulsa World: 24 a day

Median in United States: at least 26.6 a day

That is 2.6 fewer a day than the median in United States.

Place the dots by

Posts a day58th/99Photos and video63rd/99Evening posts23rd/26Weekend day12th/26
Engagement per post68th/99Engagement a day68th/99Per 1,000 followers66th/99Comments per post70th/99Comments a day68th/99

Tulsa World, United States

58thof 99

Rank among its peers, highest first, posts a day

Tulsa World posted 24 times a day to Facebook. The median of its 98 peers: 30.8.

Its first gap: evening posts

15 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 98 news publishers in the United States with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Tulsa World's 98 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Tulsa World beside 98 peers

Tulsa World and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2458th of 9930.8
Photos and video47%63rd of 9958%
Evening posts18%23rd of 2627%
Weekend day70%12th of 2666%
Engagement per post668th of 9910
Engagement a day1,48568th of 992,978
Engagement per 1,000 followers0.03366th of 990.053
Comments per post1570th of 9925
Comments a day34968th of 99745

What it would take

What would reaching the median of its peers take?

Tulsa World's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

15more posts a week

between 18:00 and midnight, of its 168 a week: 30 now, 45 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Tulsa World
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Tulsa World, 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 27%
Show as a table
Posts in each local hour, beside the median of its peers
HourTulsa WorldMedian of its peers
00:001.6%0.1%
01:001.3%1.2%
02:000.4%0.1%
03:004.3%1.2%
04:000.7%0.0%
05:001.1%4.4%
06:003.4%5.1%
07:005.5%5.3%
08:006.5%5.3%
09:006.8%5.7%
10:006.5%5.6%
11:006.1%5.6%
12:003.1%5.5%
13:008.5%5.6%
14:007.4%5.7%
15:006.7%5.7%
16:006.3%5.6%
17:005.9%5.6%
18:005.2%5.3%
19:004.8%5.1%
20:002.9%5.0%
21:002.0%4.7%
22:001.8%4.4%
23:001.2%2.2%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    24 now; the median of its peers 30.8

    6.8 more a day, 48 a week
  • Photos and video

    47% of its posts; the median of its peers 58%

    19 more of its 168 posts a week as photos or video: 79 now, 98 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Tulsa World's Facebook posts drew 349 comments a day, 53% less than the median of 98 news publishers in the United States with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Tulsa World's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Tulsa World posted, beside its peers

Its own posts beside its 98 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Tulsa World
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Tulsa World, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTulsa WorldMedian of its peers
Monday 29 June2125.5
Tuesday 30 June2028
Wednesday 1 July2433.5
Thursday 2 July1830
Friday 3 July1527
Saturday 4 July1521
Sunday 5 July1920
Monday 6 July1726
Tuesday 7 July1831.5
Wednesday 8 July2030
Thursday 9 July2331
Friday 10 July2628
Saturday 11 July1823
Sunday 12 July2224
Monday 13 July2128.5
Tuesday 14 July2232
Wednesday 15 July2732.5
Thursday 16 July2831
Friday 17 July2730.5
Saturday 18 July1723
Sunday 19 July1821.5
Monday 20 July2226.5
Tuesday 21 July2331
Wednesday 22 July2732.5
Thursday 23 July2832.5
Friday 24 July2731.5
Saturday 25 July1625
Sunday 26 July2321
Monday 27 July2927
Tuesday 28 July3032.5
Wednesday 29 July2931
Thursday 30 July3032.5
Friday 31 July2731
Saturday 1 August1726
Sunday 2 August2120.5
Monday 3 August2128.5
Tuesday 4 August3835
Wednesday 5 August1935.5
Thursday 6 August2733
Friday 7 August2234.5
Saturday 8 August1724
Sunday 9 August2220.5
Monday 10 August2428.5
Tuesday 11 August2931
Wednesday 12 August2432
Thursday 13 August2334
Friday 14 August2734
Saturday 15 August1326.5
Sunday 16 August1421
Monday 17 August3229.5
Tuesday 18 August2331.5
Wednesday 19 August2437
Thursday 20 August2733
Friday 21 August3428.5
Saturday 22 August3027
Sunday 23 August1821
Monday 24 August2730
Tuesday 25 August3133.5
Wednesday 26 August2533
Thursday 27 August3333
Friday 28 August2936
Saturday 29 August2228
Sunday 30 August1921.5
Monday 31 August2629
Tuesday 1 September2432.5
Wednesday 2 September2637
Thursday 3 September3032.5
Friday 4 September2833.5
Saturday 5 September2425
Sunday 6 September1722
Monday 7 September1719.5
Tuesday 8 September2825.5
Wednesday 9 September2936
Thursday 10 September2936.5
Friday 11 September2933
Saturday 12 September2425.5
Sunday 13 September2420.5
Monday 14 September2429
Tuesday 15 September3236
Wednesday 16 September2736
Thursday 17 September2734.5
Friday 18 September2634.5
Saturday 19 September1928
Sunday 20 September2427

Share of posts by local hour

Show the figures as a table
Share of posts by Tulsa World in each local hour, beside the median of its peers.
Local hourTulsa WorldMedian of its peers
00:001.6%0.1%
01:001.3%1.2%
02:000.4%0.1%
03:004.3%1.2%
04:000.7%0%
05:001.1%4.4%
06:003.4%5.1%
07:005.5%5.3%
08:006.5%5.3%
09:006.8%5.7%
10:006.5%5.6%
11:006.1%5.6%
12:003.1%5.5%
13:008.5%5.6%
14:007.4%5.7%
15:006.7%5.7%
16:006.3%5.6%
17:005.9%5.6%
18:005.2%5.3%
19:004.8%5.1%
20:002.9%5%
21:002%4.7%
22:001.8%4.4%
23:001.2%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Tulsa World on each local weekday, beside the median of its peers.
WeekdayTulsa WorldMedian of its peers
Monday27.426.8
Tuesday25.228.4
Wednesday2629.8
Thursday25.929.8
Friday26.426.9
Saturday19.222.3
Sunday17.715.8

What it posted

Show the figures as a table
Share of each format among posts by Tulsa World, and the median across its peers.
FormatTulsa WorldIts peers, median
Photo45%53%
Video or reel2%4%
Album0%0%
Link53%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Tulsa World, 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Tulsa World posted 70% of a weekday's posts. The median of its peers: 66%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Tulsa World's peers are 98 news publishers in the United States with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 98 peers, A to Z.

The peers

Its 98 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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